LATEST INNOVATIONS pginnovation.com The Olay Regenerist Luminous Collection has added two new products to its skincare line, developed to help women reveal pearlescent skin that glows. The Collection is proven to energize skin by increasing the surface renewal rate and minimizing the appearance of dark spots, ultimately delivering bright, even skin tone and a smooth, reflective complexion. This beauty regimen re-energizes skin’s appearance to restore its natural luminosity: • New Olay Regenerist Luminous Overnight Mask hydrates skin overnight, leaving skin radiant. Unlike a typical peel-off mask, this gel treatment absorbs into the surface of skin, working throughout the night to even tone at the surface cell level. • New Olay Regenerist Luminous Brightening & Protecting Lotion with sunscreen visibly fades the appearance of dark spots over time to reveal beautiful, even skin tone. It helps prevent the early signs of aging like sun spots, protects skin from further sun damage with Broad Spectrum SPF 15, and regenerates skin’s appearance to help recapture healthy- looking, youthful luminosity. • Olay Regenerist Luminous Tone Perfecting Treatment is designed to rapidly reduce the look of dark spots. The treatment penetrates 10 layers deep to accelerate skin cell turnover, resulting in youthful, bright and even-looking skin. • Olay Regenerist Luminous Facial Oil is infused with nine enriched, naturally derived oils that work together to create luminous skin. The oils condition and protect skin, balancing moisture loss, smoothing skin texture, reducing flakiness and dry patches, and improving overall skin softness.
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LATEST INNOVATIONS pginnovation.com
The Olay Regenerist Luminous Collection has added two new products to its skincare line, developed to help women reveal pearlescent skin that glows. The Collection is proven to energize skin by increasing the surface renewal rate and minimizing the appearance of dark spots, ultimately delivering bright, even skin tone and a smooth, reflective complexion.
This beauty regimen re-energizes skin’s appearance to restore its natural luminosity:
• New Olay Regenerist Luminous Overnight Mask hydrates skin overnight, leaving skin radiant. Unlike a typical peel-off mask, this gel treatment absorbs into the surface of skin, working throughout the night to even tone at the surface cell level.
• New Olay Regenerist Luminous Brightening & Protecting Lotion with sunscreen visibly fades the appearance of dark spots over time to reveal beautiful, even skin tone. It helps prevent the early signs of aging like sun spots, protects skin from further sun damage with Broad Spectrum SPF 15, and regenerates skin’s appearance to help recapture healthy-looking, youthful luminosity.
• Olay Regenerist Luminous Tone Perfecting Treatment is designed to rapidly reduce the look of dark spots. The treatment penetrates 10 layers deep to accelerate skin cell turnover, resulting in youthful, bright and even-looking skin.
• Olay Regenerist Luminous Facial Oil is infused with nine enriched, naturally derived oils that work together to create luminous skin. The oils condition and protect skin, balancing moisture loss, smoothing skin texture, reducing flakiness and dry patches, and improving overall skin softness.
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• Olay Regenerist Luminous Brightening Cream Cleanser is a creamy hydrating wash designed to leave the complexion clean and luminous by gently exfoliating and brightening dull, uneven skin. Ninety percent of consumers reported their skin felt soft and smooth after use, while 89% said their skin felt moisturized.
• Olay Regenerist Luminous Tone Perfecting Cream energizes and hydrates skin to encourage the natural production of collagen. For use both day and night, this perfecting cream instantly brightens and smoothes skin, while reducing the appearance of dark spots over time, and has been proven to be 38% more effective than a leading dark spot treatment.
• Olay Regenerist Luminous Dark Circle Correcting Hydraswirl™ is a hydrating, dual-swirl gel and cream formula that instantly reduces the appearance of dark circles. It rapidly penetrates skin’s surface to diminish the appearance of dark spots and discoloration in just 8 weeks.
About Olay Regenerist Luminous Collection Technology:
• Overnight Mask formula includes Vitamin B3 to strengthen skin and improve the moisture barrier, mulberry root extract to help reduce the appearance of skin discoloration, glycerin and Pro-vitamin B-5 that act as humectants to continuously provide soothing hydration, and Vitamin E, which boosts skin’s antioxidant power to limit free radical damage at skin’s surface.
• Brightening & Protecting Lotion with sunscreen is a lightweight spot-fading lotion with Broad Spectrum SPF 15 Moisturizer.
• Tone Perfecting Treatment is a lightweight and fast-absorbing formula that contains Regenerist’s highest level of Skin Brightening Complex, designed to rapidly reduce the look of dark spots.
• Facial Oil is infused with nine naturally derived essential oils (Coconut, Grape Seed, Apricot Kernel, Sunflower, Orange, Tangerine, Jojoba, Babassu, Evening Primrose) known for their high antioxidant and vitamin content, which protect the skin against free radicals and oxidative stress to prevent photoaging.
• Brightening Cream Cleanser contains gentle exfoliating microbeads that cleanse to reveal more luminous skin.
• Tone Perfecting Cream delivers tone ingredients 10 layers deep into the skin’s surface.
• Dark Circle Correcting Hydraswirl™ uses a distinctive dual-swirl formula with a gel to hydrate and a cream to instantly reduce the appearance of dark circles.
Availability:
Olay Regenerist Luminous Tone Perfecting Treatment, Facial Oil, Brightening Cream Cleanser, Tone Perfecting Cream and Dark Circle Correcting Hydraswirl™ are available now throughout North America wherever Olay Regenerist products are sold. Overnight Mask and Brightening & Protecting Lotion with sunscreen will be available in January 2015.
Contacts
Jacki Spies DeVries Global (PR Agency) 212.546.8594 [email protected]
