1. CONTAIN
2. INFORM
3. PROTECT
4. TRANSPORT
5. DISPLAY
In todayIn today’’s context Packaging s context Packaging not only complies to basic not only complies to basic
purposes, i.epurposes, i.e
But also But also ……
Flexible Packaging Flexible Packaging –– Flexes its MuscleFlexes its Muscle
Gradually replacing rigid packages on store shelves
• To Trade– Space saving– Shelf appearance– Aesthetics– Reduced breakages
• To Consumers– Safety– Convenience– Functionality– Consistent high quality
Functionality, affordability, ease of use and flexibility –have won it the admiration of consumers and Trade alike.
Packaging Trends Packaging Trends -- Key DriversKey Drivers
-- Evolving LifestyleEvolving Lifestyle
-- Evolving ConsumerEvolving Consumer
-- Evolving RetailEvolving Retail
Packaging TrendsPackaging Trends
-- A Very Good InsightA Very Good Insight
(Snapshot of Household Storage)(Snapshot of Household Storage)
Aluminum Foils
……to Light to Light & Elegant & Elegant
Cling wraps
Slider Food Bags
Plastic Containers
In essence In essence –– innovative, innovative, convenient, classier, convenient, classier,
better looking better looking packaging solutions packaging solutions
catch the trendcatch the trend
• Liberated • Confident• Assertive• Self-expressive • Seeking value proposition• Changing Attitude• Growth of Literacy• Growth of no. of working
woman
GROWTH OF CONSUMERISM
Key Drivers Key Drivers -- The evolving ConsumerThe evolving Consumer
The Shift in TrendThe Shift in Trendas seen in the last 3 decadesas seen in the last 3 decades
Product
Milk
Beverage
Pharmaceuticals
Toothpaste tubes
Soaps
Fertilizer
Retail Carrier Bags
Conventional
Glass, metal
Glass
Paper & glass
Metal
Paper
Jute
Paper, jute bags
Current
Film Pouches
Pet
PVC, HDPE, PP, Glass
HDPE, LLDPE, PP
Polyester Film, PVC
PP woven sacs
LDPE, HDPE, HM
Rigid Rigid FlexibleFlexible
• Freshness, Hygiene
Fruit & Vegetable Fruit & Vegetable Packaging Packaging –– Modern Modern
TradeTrade
• Meat
• Fast food.
• Snacks
Require excellent barrier with
EVOH, PVDC, etc.
Frozen Frozen -- Ready MealsReady Meals
Some of the Brands / Some of the Brands / MockMock--Ups shown Ups shown ahead are indicative ahead are indicative only only ……....
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