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LATINOS:THE NEW AMERICAN

GENERAL MARKETReyes Entertainment Statement of Capabilities

REYES ENTERTAINMENTNew Solutions For A New World

Reyes Entertainment is an award-winning public relations and marketing agency that creates and executes Hispanic and General Market campaigns for entertainment and media clients as well as celebrities and Fortune 500 Brands across all media platforms. Founded by Hispanic entrepreneur and media expert Gabriel Reyes, the company offers English- and Spanish-language communications, media relations, marketing, talent management, branded content and mobile solutions for a unified market approach based on cultural engagement. Our mission: Build value for our clients by deploying multi-platform bilingual strategies.

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OUR TRACK RECORD

Reyes entertainment is an established companywith a proven track record.

The agency consistently delivers impressive results for a prestigious client roster that includes Hulu, ABC, CBS, PBS, HBO, Lifetime, Telemundo, mun2, Columbia Pictures, Warner Bros. Pictures, 21st Century Fox, Fox Searchlight, The Adelante Movement, presented by Coca-Cola and Nerium International, WWE, PBS Primetime, The Hispanic Scholarship Fund (HSF), among many others.

GAMAGI PARTNERSHIPReyes Entertainment now offers its clients mobile solutions through an association with GAMAGI, an Austin-based start-up, creators of the GAMAGI Mesh, a robust, flexible and highly scalable location-based Advanced Mobile Augmented Reality (MAR) platform for mobile apps with API’s to support new and cool consumer engagement campaigns.

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OUR PHILOSOPHY: IT’S ABOUT CULTURE, NOT LANGUAGE

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It’s a brand new world. America in the 21st century is increasingly being influenced by Latinos, the country’s youngest and fastest-growing community. The majority of 18-49 year-old American consumers are now multicultural millennials, led by bilingual Latinos, using a mobile device to stay in touch with friends, family and the world.

Reyes Entertainment takes a holistic approach to audience engagement. We target consumers based on cultural affinities, not language. We maximize audiences via multi-platform campaigns that include traditional and social media, in both English and Spanish.

OUR CAPABILITIES

PR Strategy Media Relations TV, Film, Music & Entertainment PR Social Media Strategy & Content Corporate Communications Crisis Management Consumer & Grassroots Outreach Press Kit Writing & Development Branded Content Event Planning & Production Talent Procurement Media Outreach & Coordination Sponsorships & Partnerships Event Staffing & Management Mobile Solutions

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AWARDSHPRA’s Premio for Best Digital PR Campaign for the PBS documentary “The Longoria Affair.”

PRSA PRism Awards for Excellence in Multicultural PR Campaign for ABC’s “George Lopez”

PRSA Prism Award for Excellence in Multicultural PR Campaign: PBS’ EMMY Award-winning series “American Family” by Gregory Nava.

Five (5) MarCom Creative Awards for FOX’s “The Swan,” ABC’s “George Lopez” and “Ugly Betty,” Fox Home Entertainment’s “Master and Commander” and CineLatino series.

ABOUT GABRIEL REYESHonors and mentions:

Gabriel Reyes has been featured as one of The Hollywood Reporter’s 50 Most Powerful Latinos in Hollywood; The Imagen Foundation’s Most Powerful Latinos in Hollywood; Hispanic Business Magazine 100 Most Influential Hispanics in the U.S.; Hispanic Magazine’s Top Latino Entrepreneurs and Ten to Watch; Latino Impact Magazine’s 100 Latinos on the Move. His early days in Hollywood as an executive developing English-language Latino content in films and television is memorialized in Guy Garcia’s 2005 book, “The New Mainstream: How The Multicultural Consumer is Transforming American Business.”

Additional Information:

Reyes is also a lecturer at The University of Texas at Austin delivering a weekly online lecture on Integrated Communications in Latino Entertainment. Reyes is also active in the LGBT community having sat on the boards of OUTFEST, the Los Angeles Gay & Lesbian Film Festival as well as GLAAD (Gay & Lesbian Alliance Against Defamation). He has also organized LGBT panels at the Hispanicize event and has advised Latino LGBT organizations like Bienestar.

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THANK YOU

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APPENDIX

CASE STUDY: PR

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CLIENT: PBS/WGBH

PROJECT: The Longoria Affair Documentary

ASSIGNMENT: Spanish-language Online & Social Media Campaign

OBJECTIVE: Drive Latino viewers to TV airing and online player

CHALLENGE: 1. Drive native Spanish speakers to English TV;2. Drive Latinos to internet and online viewing

TACTICS: 1. Enlisted American GI Forum (AGIF) as key-stakeholder to mobilize interest;2. Created website, weekly newsletter, Facebook, Twitter, and other social media pages;3. Created grassroots screenings to create traditional media awareness and build email/social media list;4. Created Twitter parties and social media messaging.

RESULTS: 40% increase in TV Ratings; 150% increase in Spanish-language website viewing and comments. Reyes won the Hispanic PR Associations “PRemio” for this campaign.

CASE STUDY: MARKETING/SPECIAL EVENTS

CLIENT: NY International Latino Film Festival (NYILFF)

PROJECT: Festival Management, Marketing & Public Relations

OBJECTIVES: 1. Successfully produce 6-day Film Festival; 2. Maximize ticket sales; 3. Maximize media impressions in English and Spanish

CHALLENGES: 1. Hiring qualified staff; 2. Managing over 100 festival full-time, part-time and volunteers; 3. Difficult dates (August); 4. Negotiating with filmmakers, studios, celebrities and sponsors;5. Securing celebrities for red carpet events.

TACTICS:1. Secured employment software to keep track of workers and their hours/responsibilities;2. Created Festival Fact Sheet and Internal documents to share on cloud workspace;3. Created Festival Press Kit, Communications Plan, Social Media messaging and schedules;4. Met with Sponsorship Team to ensure sponsors’ activations were successful;5. Served as spokesperson for festival;6. Worked with team to build out creative direction, graphics and communications for website, newsletter, Facebook, Twitter, and other social media pages.

RESULTS: 20% increase in ticket sales; Over $2 million in earned media impressions. Reyes Entertainment | 12

CASE STUDY: TALENT

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CLIENT: Coca-Cola

PROJECT: The Adelante Movement @ Hispanicize 2013

ASSIGNMENT: Secure talent line up for program: “Wisdom of Latina Legends.”

OBJECTIVES: 1. Secure Charo and Rita Moreno; 2. Successfully negotiate talent contracts.

CHALLENGE: 1. New program, unknown to Talent

TACTICS: 1. Established relationships with talent and their reps;2. Worked closely with talent reps to maximize their media exposure; 3) Diplomacy and Cooperation with talent and their reps to ensure a successful event.

RESULTS:1. Happy and cooperative talent;2. Audience wow-factor; 3. Increased attendance; 4. Increased media coverage; 5. #Adelante trending on Twitter during the event.

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CONTACT:

Gabriel Reyes, President Reyes Entertainment213-399-8208

Gabriel@reyesentertainment.com