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Communication Internship
By: Melinda O’Canas
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Overview
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Intro to LatinWorks
Description of Responsibilities
Internship Requirements
Daily Tasks
Intern Group Project
LatinWired Project
Special Events
Outcome of Internship
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What is LatinWorks
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Founded in 1998: Manny Flores & Alex Ruelas
#7 Hispanic Advertising Agency in country
3rd largest agency in Austin
2008 Billings: $133 Million
Number of employees: 96
Minority-certified enterprise
Won numerous creative awards
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Specializes in Hispanic advertising
Uniquely qualified to speak directly to Hispanic market
Diverse & creative agency that bases work on genuine insights about Hispanics
2006: Omnicom purchased a minority state in LatinWorks, now part of same company as agencies like DDB, BBDO, & GSD&M
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Account Service
Broadcast (Radio/TV) & Print Advertising
Corporate Communications
Grassroots Marketing
Interactive Design & Development
Media Planning & Buying
Promotions
Strategic Planning & Research
Agency Services
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Client Roster
8Awards
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Description of Responsibilities
Play a support role to Media Strategy Team Members
Handlings administrative tasks
Keep up-to-date on trade industry articles that are relevant to Agency’s media client categories
Build knowledge of and experience with Hispanic media resources: AdViews, Simmons, Scarborough, GeoScape, Nielsen Media Research, and Arbitron
Keep Media Strategy Supervisor and/or Director informed on all projects, continuously fostering an open dialogue
Point of contact for media vendor community, maintaining relationships with vendors, setting up regular meetings with Agency media team and vendors as deemed necessary or appropriate
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Internship Requirements
Work a minimum of 15-20 hours per week
Complete evaluation and feedback forms at the end of the semester
Meet with an intern program manager to discuss your experiences (twice a semester)
Turn in weekly timesheets
Works on a semester-long group project
Contribute to the Agency Newsletter - LatinWired
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Daily Tasks
Take vendor’s phone calls and emails
Assist supervisor in everyday tasks
Attend meetings and/or conference calls
Think of own projects
Work on semester-long project
Be as productive as possible
Treat every task as an important one!
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Intern Group Project
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5 interns per team
Project will require you to work together as a team
Each group will essentially be a mini-agency
Present in front of entire agency
Learn how to work with time management and prioritization
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Agency Newsletter
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Each intern will have a section in LatinWired
Distributed to the entire agency once a semester
Provide agency with a fun source of communication that give updates on new business, employee, accounts, etc.
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Special Events
Happy Hour Intern Lunch with Executives
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Outcome of Internship
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• Gained valuable knowledge
• Able to successfully network with others
• Successfully met goals set at beginning on internship
• Prioritized different tasks and assignments
• Refined time-management skills
• Strengthened my team building skills
• Gained knowledge of Hispanic market & media resources
Outcome of Internship