Brief-The brief is to redesign the identity for the Latvian tourist board, as well as promoting Latvia as an up and coming tourist destination, focusing on what makes Latvia unique. The target audience is simply British Tourists. This I am re- defining this as people who are interested in adventure sports and wilderness holidays due to the diverse geographical environment Latvia has. Name-Sam Edwards Code-ougd301 Brief-Latvian Tourist Board 01/04 Concept-The concept is derived from the organic nature of Latvia with the lines with in the shape representative of tree rings, which in itself is a form of identity. The basic shape of the logo, is derived from Latvian coinage.
Transcript
Brief-The brief is to redesign the identity for the Latvian tourist board, as well
as promoting Latvia as an up and coming tourist destination, focusing on what
makes Latvia unique. The target audience is simply British Tourists. This I am
re- defining this as people who are interested in adventure sports and wilderness
holidays due to the diverse geographical environment Latvia has.
Name-Sam Edwards
Code-ougd301
Brief-Latvian Tourist Board
01/04
Concept-The concept is derived from the organic nature of Latvia with the
lines with in the shape representative of tree rings, which in itself is a form of
identity. The basic shape of the logo, is derived from Latvian coinage.
Brief-The brief is to redesign the identity for the Latvian tourist board, as well
as promoting Latvia as an up and coming tourist destination, focusing on what
makes Latvia unique. The target audience is simply British Tourists. This I am
re- defining this as people who are interested in adventure sports and wilderness
holidays due to the diverse geographical environment Latvia has.
Name-Sam Edwards
Code-ougd301
Brief-Latvian Tourist Board
02/04
Concept-The colour for the identity of Latvia is taken from there biggest export
as a country, amber. The colour creates a visually interesting identity and is top
off by the defining gold foil. The inspiration of this came from the strap line,
‘redefining adventure’.
Brief-The brief is to redesign the identity for the Latvian tourist board, as well
as promoting Latvia as an up and coming tourist destination, focusing on what
makes Latvia unique. The target audience is simply British Tourists. This I am
re- defining this as people who are interested in adventure sports and wilderness
holidays due to the diverse geographical environment Latvia has.
Name-Sam Edwards
Code-ougd301
Brief-Latvian Tourist Board
03/04
_REDEFININGADVENTUREExperience one of the worlds premier extreme sports destinations in less than two hours. Latvia not only gives you an adrenaline rush you crave but also allows you to experience a wilderness, which is among the most untouched in Europe. For further information visit:www.lattourism.com
www.lattourism.com
Concept- for the promotion is simply to introduce Latvia to the majority of
people, Thus the vibrant colour scheme has continued to draw attention as well
as the promotion being heavily imaged based.
Brief-The brief is to redesign the identity for the Latvian tourist board, as well
as promoting Latvia as an up and coming tourist destination, focusing on what
makes Latvia unique. The target audience is simply British Tourists. This I am
re- defining this as people who are interested in adventure sports and wilderness
holidays due to the diverse geographical environment Latvia has.
Name-Sam Edwards
Code-ougd301
Brief-Latvian Tourist Board
04/04
_REDEFININGADVENTURE
RIGA CITY OF VIBRANCE AND CULTURE
CREATE YOUR HOLIDAY
ABOUT WHERE TO GO WHAT TO SEE DESTINATIONS ACCOMODATION TRAVEL TRANSPORT
RELATED ARTICLES TWITTER FACEBOOK VIMEO LANGUAGE Search
ARRIVE DEPART AREA ACTIVITIES
EXPLORE THE DIVERSE RANGE OF ACTIVITES LATVIA HAS TO OFFER ALL YEAR ROUND.FROM WINTER SKIING TO SUMMER KITE SURFING
_REDEFININGADVENTURE
RIGA CITY OF VIBRANCE AND CULTURE
CREATE YOUR HOLIDAY
ABOUT WHERE TO GO WHAT TO SEE DESTINATIONS ACCOMODATION TRAVEL TRANSPORT
LANGUAGE Search
ARRIVE DEPART
AREA ACTIVITIES
EXPLORE THE DIVERSE RANGE OF ACTIVITES LATVIA HAS TO OFFER ALL YEAR ROUND.FROM WINTER SKIING TO SUMMER KITE SURFING
EXPERIANCE LATVIAN SNOWFROM DECEMBER TO MARCH.
HIKE LATVIAS GREAT LAKES. DINE IN OUR STREET CAFES.
For travellers, the best thing about Latvia is that it is so compact. Its 500 km of sandy beaches are easily reached from historical towns, where medieval hanseatic foundations support baroque and art nouveau buildings, that become venues for cultural festivals during the summer. Families of storks happily give their seal of approval to the unspoilt nature, fresh air and clean water around them. In addition to Riga, its spectacular gateway, there are 6 other UNESCO world heritage listed sites. A trading hub for over 800 years, it is well versed in welcome. With such a variety, Latvia is best enjoyed slowly.
For travellers, the best thing about Latvia is that it is so compact. Its 500 km of sandy beaches are easily reached from historical towns, where medieval hanseatic foundations support baroque and art nouveau buildings, that become venues for cultural festivals during the summer. Families of storks happily give their seal of approval to the unspoilt nature, fresh air and clean water around them. In addition to Riga, its spectacular gateway, there are 6 other UNESCO world heritage listed sites. A trading hub for over 800 years, it is well versed in welcome. With such a variety, Latvia is best enjoyed slowly.
For travellers, the best thing about Latvia is that it is so compact. Its 500 km of sandy beaches are easily reached from historical towns, where medieval hanseatic foundations support baroque and art nouveau buildings, that become venues for cultural festivals during the summer. Families of storks happily give their seal of approval to the unspoilt nature, fresh air and clean water around them. In addition to Riga, its spectacular gateway, there are 6 other UNESCO world heritage listed sites. A trading hub for over 800 years, it is well versed in welcome. With such a variety, Latvia is best enjoyed slowly.
_REDEFININGADVENTURE
ABOUT WHERE TO GO WHAT TO SEE DESTINATIONS ACCOMODATION TRAVEL TRANSPORT
ARRIVE DEPART
AREA ACTIVITIES
RIGA CITY OF VIBRANCE AND CULTURE
CREATE YOUR HOLIDAY
Concept-The concept behind the interface design was to keep it simple and like
the promotion picture heavy to create a clean resolution that is easily navigated.
ww
w.lattourism
.com
_REDEFININGADVENTURE
Experience one of the worlds premier extreme sports destinations in less than two hours. Latvia not only gives you an adrenaline rush you crave but also allows you to experience a wilderness, which is among the most untouched in Europe. For further information visit:www.lattourism.com
