Launching a Basketball League

Targeted at: Management

Agenda

• Positioning of basketball in India

• Why will this basketball league be a success?

• Indian Professional Basketball League (IPBL): Our proposed –

Business Model

Game Format

Bidding Process

• Marketing Strategy

• Projected Financials

• Plan of Action

Positioning of basketball in India

• Gradual increase in spread of the game

• Role: Basketball Federation of India(BFI) & National Basketball Association(NBA)

Improvement of infrastructure for basketball

Focus on the player’s training and development

• Championships and awards organized

• Employment and other opportunities for the players

Why will this Basketball League be a success?

• Game Format

Short and action packed game Common platform for international and domestic

players

• Increase in interest in sports and games

Success of other leagues Strong viewership for sports and entertainment

• Effective marketing strategy

Leverage untapped high school age group as target Glamour and glitz Corporatization of the game

Exposure of local talent

IPBL: Proposed Business Model

Title SponsorsTitle Sponsors

Broadcasters

Broadcasters

Indian Professional Basketball

League

Indian Professional Basketball

League

FranchisesFranchises

Advertisers

Media Rights

Bids &

Franchisee Rights

Revenue & Media Rights sharing

• Sponsors• Merchandise

IPBL: Proposed Game Format

• Age Group: 16 years and above

• Venue Delhi (A) Mumbai (B) Kolkata (C) Kochi (D) Cuttack (E) Ludhiana (F) Bangalore (G) Finals – To be decided (crowdsourcing)

IPBL: Proposed Game Model (fixtures)

GroupA

4 Teams

GroupA

4 Teams

GroupB

4 Teams

GroupB

4 Teams

GroupC

4 Teams

GroupC

4 Teams

GroupD

4 Teams

GroupD

4 Teams

GroupE

4 Teams

GroupE

4 Teams

GroupF

4 Teams

GroupF

4 Teams

Total Number of Matches: 4C2*6Total Number of Matches: 4C2*6

Total Number of Matches: 6C2Total Number of Matches: 6C2

Total Number of Matches: 2Total Number of Matches: 2

Total Number of Matches: 2Total Number of Matches: 2

36

15

=

=

Round 1

Round 2

Semi final

3rd place

Final

2 =

2=

Total Number of Matches in the League

Total Number of Matches in the League

=

55

IPBL: Proposed Bidding Model

Auction for

teams

Auction for

teams

•Announcement of tender inviting Bids

•Awarding of franchise

•One team per franchisee

•Announcement of tender inviting Bids

•Awarding of franchise

•One team per franchisee

Players’ AuctionPlayers’ Auction

•Auction for foreign and domestic players

•Maximum 4 foreign players per team

•Awarding of players to franchises

•Auction for foreign and domestic players

•Maximum 4 foreign players per team

•Awarding of players to franchises

Team Compositi

on

Team Compositi

on

•Each team: minimum 6 national/regional players, maximum 4 international

•2 players of age 16 from national teams

•Each team: minimum 6 national/regional players, maximum 4 international

•2 players of age 16 from national teams

Marketing Strategy

• Print Media Newspaper and Periodical Billboards and Flyers

• Broadcast Media Documentary/ short feature film TV/ Radio contests Celebrities for special events

• Social Media Social networking sites Fantasy league Website and apps for the league Corporate e-mailers Crowdsourcing – Venue and schedule Campaigns and tie-ups in schools and colleges

PROJECTED FINANCIALS

"A ticket sales estimate"

"A ticket sales estimate"

INCOME Amount (Rs cr)

Auction of Broadcasting & media rights 100title sponsorship & co. sponsors 24Auction of franchisee rights 73Expected Ticket Sales 46.0title sponsorship & co. sponsors 6Auction of franchisee rights 9TOTAL 259EXPENSE Share of Broadcasting money with franchisees 50share of sponsorship money with franchisees 12share of ticket money with franchisees 21MARKETING 12STADIUM MANAGEMENT 6OTHER EXPENSES 25TOTAL EXPENSE 127

PROFIT 132

Plan of Action

Set up a tourname

nt committe

e

Set up a tourname

nt committe

e

Design a tournament layout

Design a tournament layout

Fix the budgetFix the budget

Approach SponsorsApproach Sponsors

Initiate Bidding Process

Initiate Bidding Process

Invite TeamsInvite Teams

Plan the VenuesPlan the Venues

Start Promotion

Start Promotion