Date post: | 12-Nov-2014 |
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Business |
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Jenny Craig
Launching a Product
Definition of a Product Launch
The debut of a product into the market. The product launch signifies the point at which consumers first have access to a new product.
Source: Business Dictionary.com
13 Tips to a product Launch
1. Internal Communications
2. Create a unique value proposition
3.Target ideal customers
4. Create the hype around the product launch
5. Preparation of the product
6. The Fun Side
7. Dress Rehearsal
8. The Events
9. Keep Audience Captivated
10. Celebrations
11. Back to Reality
12. Product launched successfully?
13. Press Releases
Internal Communications
Create a unique value proposition
Target Ideal Customers
PREPARATION“Be ready when opportunity comes … Luck is the time
when preparation and opportunity meet”
Preparation continued
Road map of devices
Android iPhone Windows 7 Blackberry
End Goal
Creating Hype
The Fun Side
Dress RehearsalThe Demo
Room Layout
Testing
The Event
Cape Town LaunchThe Venue
Dedicated CTN Sales team
The Invite
Johannesburg LaunchGSM Partner
The Venue
The Invite
Keep Audience Captivated
Durban Launch
CELEBRATIONS
Back To Reality
Super Star Sel l ing
Revenue and cash incent ives
Closing deals
Product Successfully Launched
BY AN EXTRAORDINARY TEAM…
THANK YOU TO EACH OF YOU INVOLVED
Press Releases
• VoIP service takes on cellphone giants
• Internet Solutions starts gnawing at the cellphone pie - and some day your calls will cost less
• Didata’s IS takes aim at mobile operators
Thank you