By Jerry Jose

• It was in 1946 that Masaru Ibuka and Akio Morita together (Totsuko).

• SONY’s name was taken from “SONUS” Latin word for sound and other word “sonny” means little son together it came as SONY

• Sony Corporation, Japan, established its India operations in November 1994

History

Facts and Figure ….

• Director: Mr. Masaru Tamagawa • Staff Strength:636 (as at March 31, 2007)• SONY launched Japan's first RADIO in1955.• SONY launched their first Trinitron colour

television in1968. • SONY launched their first Walkman personal

stereo in 1979.

Facts and Figure ….

•SONY purchased a US record company for $22 billion.(1988)

•Bought Columbia Pictures for $4.9 billion(1989)• •SONY launched their first Handy cam video camera in 1989.

•Was the first Japanese company to be listed in NYSE.

Philosophy

"Do what has never been done before." "Always stay one step

ahead."

Some of the Major Awards …

Launching of SONY’s IPod

In Collaboration with

NIKE

nemo

• Its basically a revolution in ipod Industry.

• Timer/ Stop watch/ Alarm.

• Helps you to enjoy Music and at the same time makes you to do work outs.

• Tells you the amount of calories burnt during the exercise.

SPECIFICATIONS …..

• Storage/capacity* 1Gb – 250 songs Rs 5999/-

2Gb – 500 songs Rs 10999/- 4Gb – 1000 songs Rs 19999/- * can be extended

Colors …

Blue, Black, Red, Grey, White

• Supports any kind of Audio & Video formats.

• Water Resistant.

• Enabled WiFi

• Bluetooth

• Camera (6 mega pixel)

Head Phones/Speakers

Accessories

Marketing Strategy

Marketing Strategy • Target Market• Create Demand• Product planning• Product Distribution• Effective Communication• Product promotion

Market Research

We at SONY believe that our PRODUCTS and BRAND creates the

market

Promotion..

• Winning Memorial Contest 2008.

• Sony World Photography Awards - Cannes 2008 Sony is sponsoring the inaugural World Photography Awards, between the 21st and 25th April

H.R STRATERGIES

• Each of my staff who is there in the launching program has been given both technical as well as practical knowledge about the product.

• All the outlets these specialized people are there to give live demo about the product.

• Specialized people will be recruited in order to fulfill the need of the hour.

• To keep a check on the different departments in order to have a proper coordination between them.

Financial Strategy

• It’s a project of around $US100 Million.

• At Sony we never go for any kind of market research.

• Planning to set up a factory for export purposes in approved SEZ .

• Allocation of funds according to the need . (Marketing, Advertising, Logistics)

50% for product development/ Marketing30% for advertising + promotions10% Supply Chain10% after sales

Media Partners