1. A Project reportLaunching SHRIKHAND inUnited States Of America

2. Presented By

3. The Fusion Family

4. What is Shrikhand ?IntroductionHistory

5. Shrikhand in IndiaHow it is Used?When it is Used?Where it is used the most?

6. US Food CultureFood Culture in United States of America

7. Scope for Shrikhand in USAAmericans are fond of eating lot of sweet dishes andfast food, we are trying to provide them a healthyoption to substitute for many fast food present.

8. 3P of MarketingProduct.. Features Differentiation with yogurt Flavor

9. Price Pricing Strategy Penetration Cost Plus Pricing Strategy

10. Place Why Manufacturing and not exporting from India Time (Time for Importing finished product from India through ship) Cost (Using alternative transportation channels such as Airways would be expensive) Manufacturing Unit in Texas 9th Milk producing state in USA Low Cost Manufacturing State Skilled Labor

11. Why STDP ???

12. SegmentationSegmentation Behavioral Regular Low Fat 0 Calorie Psychographic Taste Saffron, Mango, Cardamom, Almond & Pistachio

13. Target US market for Shrikhand

14. Differentiation Shrikhand Vs. Yogurt

15. Positioning in US Market A better substitute for YogurtA better way to start your Day

16. Distribution ChannelTraditional Distribution Channel Retail Stores Discount Stores Convenience Store

17. Sales Forecast for Yogurt Market

18. PackagingPackaging will be done on Different sizes ofpack. Singular Serving (100gm, 250 gm, 500gm) Family serving ( 1Kg, 2Kg)

19. BrandingProblem with a name ShrikhandHence launching with a New Brand Name

20. Objective10% market Share in US after 1 year launch of product SweeGurt Yogurt

21. Promotional Campaign Print RegularStart your Day with a Sweetness Family and SweeGurt

22. Low FatSweeGurt a Healthy way to Live

23. Additional PromotionTie Up with McDonaldPromotional Events at Various places to createawareness

24. Radio Add

25. TV comnercial

26. Questions ?

27. Thank You