CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What did we start?
• We unintentionally started a luxury coffee brand in Hong
Kong
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What did we start?
• We started a brand from nothing without bank loans,
Chinese partners, consultants, advertising agencies etc
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What did we start?
• Having no capital to launch the brand taught us a lot about
what you needed and what you could do without
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What did we start?
• We were lucky, our brand got listed in Hong Kong’s largest
supermarket chain within 18 months
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What did we start?
• It’s still there. And we are expanding into other chains
and countries; bit by bit
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What makes us unique?
• We made it a point of duty to expose fakes, counterfeits,
disrupt the status quo and be different
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What makes us unique?
• We made a lot of friends…..and a lot of enemies along the way
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What makes us unique?
• Our friends asked us to do the same for their brands……and
we did
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What makes us unique?
• We became good at what we did and within 3 years, we
turned from a luxury coffee company to a brand holding
company
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What is our brand strategy?
• Our brand strategy is unconventional; first we list a
brand in a Hong Kong brick-and-mortar store then…….
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What is our brand strategy?
• We project the brand into Greater China via mobile
ecommerce while transacting in Hong Kong therefore……
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What is our brand strategy?
• We enjoy the protection, rule of law, low taxes, international
exposure of Hong Kong while exploiting the huge consumer market in Greater China………
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What is our brand strategy?
• And most importantly, we avoid currency conversion and
exchange control problems which come with dealing in
RMB
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What is our brand strategy?
• In addition, we learnt a few secrets on brand projection in
Hong Kong and China when we bootstrapped our first brand
with no capital
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What are we good at?
• Supermarket listings and developing an eye for what
works……..and what doesn’t. We do things ourselves and not
through third parties
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What are we good at?
• We developed the right relationships with the right supermarket buyers…..only
after working with the wrong ones
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What are we good at?
• We are good at NOT pretending to be an advertising or
branding company
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What are we good at?
• We are good at taking your product(s) and putting it into
the hands of your targeted consumer
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What have we done so far?
• We started in May 2012 and got our first brand listed in
December 2013
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What have we done so far?
• By December 2014, we listed 10 different SKUs………
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What have we done so far?
• ……and currently manage several international tea,
coffee, chocolate and alcohol brands
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What brands do we hold?
• Red Stripe beer is our biggest global brand under licence in
Greater China
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What brands do we hold?
• We control the Lily Kerridge Jamaica Blue Mountain coffee
brand in 67 countries
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What brands do we hold?
• Our holdings include an Italian coffee brand, an Indian tea brand, a South African tea
brand and a few others
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What can we do for you?
• If we take your brand, we will list it in Hong Kong’s largest
supermarket chain…….
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What can we do for you?
• If we don’t, the deal is off and shake hands parting ways as
friends
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What can we do for you?
• If we succeed and establish your brand in a brick-and-
mortar store…..
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What can we do for you?
• …..we will open an e-store on China’s WeChat; the world’s
largest messaging app
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What can we do for you?
• The store will have access to 468 million users and accept 4.54 billion RMB bank cards
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What can we do for you?
• Then we will build your brand one campaign at a time
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What will it cost you?
• We only ask for three things in return and we will do and pay
for the rest…..
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What will it cost you?
1. Exclusivity for Greater China, Macau SAR and Hong Kong
SAR for 3 years
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What will it cost you?
2. The right of first refusal for exclusivity in any other
ASEAN member state
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What will it cost you?
3. The right to purchase your product(s) at a low unit cost
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What next?
• Send us free samples of your products and we will pay for
the freight
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What next?
• We will be able to tell you within 3 weeks if we are
confident of getting it listed in a supermarket
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What next?
• If we are confident we can list your product, offer us the
exclusivity and take it away if we do not deliver in 6 months.
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What next?
• Contact us for more information
CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains
confidential information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.
Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,
China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com
What next?
• Launching your brand in China is easy when we do it. GIVE US
A CALL NOW