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LAUNDRYYour Logo Here

ESEF GEMILANG{MA 18807-M}

JA 5353 JALAN TERATAI 1TAMAN MAJU

77000 JASIN MELAKA

ESEF GEMILANG{MA 18807-M}

JA 5353 JALAN TERATAI 1TAMAN MAJU

77000 JASIN MELAKA

VISION & MISSION statement

VISION To be the most established laundry outlet in

the area, region of Melaka. MISSION

Friendly and Reliable make we succeed when we meet and exceed the expectation of our customers, owners and shareholders.

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Overview

Registered 30th. October,1997 Sole proprietor. Bumiputra Paid-up Capital : RM80,000.00 Turn-over : RM180,000.00 No. of Staff : 5nos. Laundry Contractor and Operator Laundry Equipment Supplier Consultant and Trainer for New Laundry Operator

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FARADILLA HANNY ABU HASSANMANAGING DIRECTOR

MOHD SYUHAIRI MJDEVELOPMENT MANAGER

NURMASTURA ALEYA MSFINANCE MANAGER

SYIFA RODHIYAH MSASST. MANAGER

DANIEL HASBULLAHOPERATION MANAGER

NUZUL SYAZWAN ARNAZTECHNICAL MANAGER

ORGANIZATION CHART

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company BACKGROUND

90% revenue – CASH from walk-in customer/commercial

10% revenue – 30days term – industry Annual Revenue – RM181,500.00(2008)

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INDUSTRIAL BACKGROUND

COMPETITORS

TAMAN MAJUCOMMERCIAL

(ESEF GEMILANG)

TAMAN MAJU{INDUSTRY}

JASIN TOWN

MERLIMAU TOWN 1

MERLIMAU TOWN 2

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MARKET INFO

POPULATION : 350,000 INCOME : 2,700/MONTH RACES : MALAY 41%,CHINESE 29%,

INDIAN 27%, OTHERS 3%

COMPETITORS : COMMERCIAL – 3nos: INDUSTRY – 1nos

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MARKET SHARE of JASIN DISTRICT, MELAKATOTAL : RM924,000.00/YEAR

INDUSTRIAL = 65%=>RM600,600.00

COMMERCIAL = 25%=>RM231,00.00

DRYCLEANING = 10%=>RM92,400.00

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CUSTOMERS PROFILE

WALK-IN – NORMAL CLOTHS, COMFORTER, RUGS & DRY CLEANING

SCHOOLS – UNIFORMS, JERSEYS & CURTAINS COMMERCIAL - SKIRTING,TABLE CLOTH from

Restaurant and Caterer- LINEN, TOWELS &

UNIFORMS from Hotels and Leisure Clubs HOUSEHOLD – CARPET CLEANING

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The 7 P’s

Service Product (Service Sector)-Wash & Dry

-Dry Cleaning-Carpet Cleaning

(Supply Dept.)- Laundry equipments (Local Products / Manufacturer)(Consultancy)-New To Industry Recruitment

Pricing Following the current surrounding market price

Placing – location Housing area of more than 2700 households Drive through concept – speed and ease Main road frontage Entrance of the housing area – can capture external

marketPromotion

Quarterly done based on occasions- by banners and leaflets

The 7 P’s

SPOTTING/WASHDRY

FOLD/PACKING

RECEIVED FROM CLIENT

People 45% - government servant

35% - private sector 17% - business people

3% - retirees Process

The 7 P’s

Physical Evidence/Service Environment Within 24 hours delivery

Express service – less than 4 hours Pick-up & delivery service

Owners personal touch – serve customers personally

The 7 P’s

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ACTIVITY

RETAIL SERVICE or LAUNDRY OUTLET CONTRACT LAUNDRY SERVICE DRY CLEANING and IRONING CARPET CLEANING LAUNDRY EQUIPMENT TRADERS AND

SUPPLIER CONSULTANT and TRAINERS

POSITIONING MAP(Current)

Low Price

High Price

High Quality Service

Low Quality Service

ESEF GEMILANG

Taman Maju (Industry)

Merlimau Town 1

Merlimau Town 2Jasin 2

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PROJECT COST/OUTLETRM63,270.00

EQUIPMENTS & FITTINGS 10,570.00

STATIONARIES & PROMOTIONS

1250.00

RENOVATION 8,950.00

DEPOSITS {LPG,RENTAL & UTILITIES}

2,000.00

MACHINES 37,000.00

INSURANCE 2,000.00

INITIAL STOCKS 1,500.00

Changing Structure of Employment as Economic Development Evolves

Time, per Capita Income

Share of Employment

Industry

Services

Agriculture

Source: IMF, 1997

TARGET MARKET(RECOMMENDATION)

Market to an established clients i.e. schools or associations.

Select valued customer among the existing client i.e. caterer and hotelier.

Factories or bulk clients. More walk-in customers by making a new facelift.

i.e. renovation & re-engineering. To install new machine for more cost efficiency.

POSITIONING MAP(Recommendation)

Low Price

High Price

High Quality Service

Low Quality Service

ESEF GEMILANG

Taman Maju (Industry)

Merlimau Town 1

Merlimau Town 2

Jasin 2

REFERENCES

Source IMF 1997, Lovelock http://www.mpjasin.gov.my/talian_perniagaan

END