Laura Marin

Project Manager JPIAMR

Swedish Research Council

Communications Plan

JPI AMR Secretariat

The JPIAMR secretariat is hosted by the Swedish Research Council in Stockholm, Sweden.

JPI AMR Activities (1)- Communications

Leader: SRC, Sweden Focus on Website upgrade Starting to develop a “Strategic External

Communications Plan” Submitted Sessions to:

ESOF2014 “Science building bridges” 21-26 June, Copenhague: Antibiotic resistance – a ticking time bomb. Take global action now!

Awareness and PR presentations

JPI AMR Activities (1)- Communications

Awareness and PR presentations: 03.10.2013 London, UK: Chatham House Conference “Antimicrobial

Resistance, Incentivizing Change towards a Global Solution”

09.10.2013, Annency, France: “Global Research Collaboration for Infectious Disease Preparedness”

17.10.2013 Brussels, Belgium: “Workshop on expanded cooperation between ESFRI Research Infrastructures, Joint Programming Initiatives and pertinent ERAnets in the field of Biological and Medical Sciences”

22.10.2013 Berlin, Germany, World Health Summit at the session: “Current Challenges in Combating Antimicrobial Resistances”

18.11.2013 Brussels, Belgium: “European Antibiotic Awareness Day 2013: Everyone is responsible”

etc

JPI AMR Activities (2)- Website Evaluation

Leader: SRC, Sweden

Website evaluation report developed Web adminstrator identified Summer upgrade of the website December website V2

JPI AMR Activities (3)- Communications: Newsletter

Leader: Israel

First preliminary newsletter (April – online)After June MB: New responsibility: Social media

Leader: Secretariat Second newsletter (September)

JPI AMR Activities (4)- Social Media Strategy

Leader: Israel

As a start: Facebook – news highlights with topic ‘threads’ matching the main WP (the difference between LinkedIn and Facebook are in the audience types. Facebook is general public. LinkedIn is a professional and organisational networking tool) Podcasts, videcasts and webinars (could be via YouTube or simply posted on the website) – interviews with consortium members and others on specific topics

Tool

Audiences

Twitter

Traditional and new media news outlets, citizen journalists and news orientated citizen journalist networks and communities. Used by professional news media to source breaking news and update stories with headlines and drive audiences to online news for further details.

LinkedIn

Professional networking with a focus on Groups and Special Interest topics. Often used to help promote technical publications and events such as conferences and seminars. Used by many as an online CV to help personal branding.

Facebook

Previously used only by the public for social networking, keeping in contact with friends and family. It size (in excess of 500 million worldwide) and addition of Group/Company Pages and other functionality have attracted business and organisations users. Strong use by NGO and Not-For-Profits/Charities for Cause Related awareness and fundraising. Now increasing seen by organisations as a way to get information and advice to networks quickly.

Podcasts, videocasts and webinars

Used by members of the public, educationalists and professionals as a useful source of information and knowledge. Used in both audio and video formats. Increasingly been accessed via ‘smartphones’. Used internally by many organisations for Continuing Professional Development. Used by many academic institutions to showcase their resources and skills to potential sponsors and students. Many traditional print media organisations now use podcasts to expand their reach. Radio news often uses podcasts as a way of updating the story after the news broadcast has occurred. Broadcast media also uses blogs to provide an online written update of their news reports and special interest programs.

JPI AMR Activities (5)- Communications: Materials

Flyer Poster …

JPI AMR Activities (6)- Communications strategy

Rationale/Objectives: To develop an external communications strategy

To identify key audiences

To develop tools for dissemination, e.g. website, a newsletter, information material

To arrange public relations activities, e.g. events for media and politicians

To organize conferences on themes of strategic relevance to the JPIAMR

To explore social media technologies

JPI AMR Activities (6)- Communications strategy

Who are we communicating to? Key audiences

JPI AMR Activities (6)- Communications strategy

Initiation of a broader communications plan: Step 1: Establish a project communications advisory board (to establish key messages and identify case studies)Step 2: Map outreach opportunities (conferences, track current topics in social media and the press)Step 3: Develop tool kits and other material to have as much material as possible ready for immediate disseminationStep 4: Identify spokespeople within the project and media train them. Create an internal communications network for further dissemination on a national level. Step 5: Day to day communication. Organise workshops and sessions, write and place stories, promote calls, keep web and social media up to date, track media, evaluate communication impact. Set up databases for communication (partners, external news list via the website, media list)

Thank you

More information at: http://www.jpiamr.eu/