Laura Mulvey’s TheoryBy Fahrin Sultana

Lauren Mulvey theory suggests that the media continues to reproduce the male gaze by putting

women on the screen in a promiscuous way. Some artists can come across subservient and others have

full control over their connotation. Her theory outlines the developments of the so called gaze

whether it’s male or female. The male view can be identified as fetish. However there is no denying that some women may also gaze for their own pleasure. In addition, the camera techniques can be used to

position the subject (so the singer/actress/women) on screen in such a way that there’s no denying the

main intention behind.

Jane Jenson – Love StoryThis particular artist over writes Mulvey’s theory.

She doesn’t connote a sexualised video. The theory has it’s limitations because not all women present this their way. Whether it was the artists

choice or another director behind the screen, regardless there aren’t any implications of trying

to capture the audience in a sexual way.

Lady Gaga - TelephoneThe particular artist supports the theory of Mulvey. Lady Gaga is an artist who has control over her video she does a modernised representation of this theory. Lady Gaga features another famous singer called Beyoncé who also meets the audiences eye in such ways that allow them to raise their gaze. Costumers are very revealing even to the extent whether there are potentially nil clothes on the singer and she has yellow tape covering areas to maintain the modesty.

Robin Thicke – Blurred LinesThis particular video is stereotypically reflecting on Mulvey’s theory. It shows women as an object and the singers in the video Robin and Pharrell cannot keep their eyes and hands

off these women. All the women in this video wear red lipstick which cannot miss the eye and can also imply lust

and passion. Red symbolises love.