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Laura Wright Brand Guidline - Little Vitamin · Laura Wright branding TYPOGRAPHY This is a subtitle...

Date post: 04-May-2020
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BRAND GUIDELINES LOGO FAMILY COLOURS TYPOGRAPHY BRAND MECHANISM
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Page 1: Laura Wright Brand Guidline - Little Vitamin · Laura Wright branding TYPOGRAPHY This is a subtitle Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor

BRAND GUIDELINES

LOGO FAMILYCOLOURS

TYPOGRAPHYBRAND MECHANISM

Page 2: Laura Wright Brand Guidline - Little Vitamin · Laura Wright branding TYPOGRAPHY This is a subtitle Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor

Laura Wright branding

Primary logo

LOGO

Smaller logo

When dropped below 150px in size

use a thicken version like so

Secondary Logo Mark Favicon

Page 3: Laura Wright Brand Guidline - Little Vitamin · Laura Wright branding TYPOGRAPHY This is a subtitle Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor

Laura Wright branding

Primary logo

LOGO

Smaller logo

When dropped below 150px in size

use a thicken version like so

Secondary Logo Mark Favicon

Page 4: Laura Wright Brand Guidline - Little Vitamin · Laura Wright branding TYPOGRAPHY This is a subtitle Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor

Laura Wright branding

COLOURS

Dark Grey#212121

R 33G 33B 33

White#ffffff

R 255G 255B 255

Navy#031828

R 3G 24B 40

Gold#b9a23f

R 185G 162B 63

Usage

Dark GreyFor typography and use instead of black.

WhiteFor background use.

NavyFor use as a primary colour.

GoldFor hover overs, highlights and key information.

Page 5: Laura Wright Brand Guidline - Little Vitamin · Laura Wright branding TYPOGRAPHY This is a subtitle Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor

Laura Wright branding

TYPOGRAPHY

This is a subtitle

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Aa Bb Cc Dd Ee Ff Gg Hh IiJj Kk Ll Mm Nn Oo Pp Qq RrSs Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0 & % £ $ ! ?

Aa Bb Cc Dd Ee Ff Gg Hh IiJj Kk Ll Mm Nn Oo Pp Qq RrSs Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0 & % £ $ ! ?Raleway

Quattrocento

This is a titleRalewayRaleway

Quattrocento

Page 6: Laura Wright Brand Guidline - Little Vitamin · Laura Wright branding TYPOGRAPHY This is a subtitle Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor

Using the logo mark lines as a brand mechanism.An example of user here, logo mark lines placed over imagery.

Laura Wright branding

BRAND MECHANISM


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