Laurence King Fall 2013 Catalog

7/28/2019 Laurence King Fall 2013 Catalog

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Laurence King Fall 2013


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ContentsPlease find below a selectionof our bestselling titles

My Wonderful World of FashionA Book for Drawing, Creating,and Dreaming

978 1 85669 632 6US$19.95 PB

Lets Make Some Great Art

978 1 85669 786 6US$19.95 PB

Saul BassA Life in Film & Design

978 1 85669 752 1US$75.00 HC

100 Years of Fashion

978 1 85669 798 9US$40.00 PB

Folding Techniques for DesignersFrom Sheet to Form

978 1 85669 721 7US$35.00 PB

Stickerbomb

978 1 85669 567 1US$24.95 PB

100 Ideas that ChangedGraphic Design

978 1 85669 794 1US$29.95 PB

Sticker Fashionista:A Year in Fashion

978 1 78067 113 0US$12.95 PB

My Monster Bubble WriterBook

978 1 78067 102 4US$16.95 PB

Drape Drape 3

978 1 78067 100 0US$24.95 PB

Bird Bingo

978 1 85669 917 4US$29.95

Secret GardenAn Inky Treasure Huntand Coloring Book

978 1 78067 1062US$14.95 PB


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Contents

Forthcoming Titles

2 The Super Book for Super Heroes

4 Bold, Beautiful and Damned: The world of 1980s fashion illustrator Tony Viramontes

6 Archidoodle : Dream, Design, and Draw Buildings

8 The Tattoo Coloring Book

10 Sticker Fashionista: Vintage Style

11 Stickerbomb XL

12 The Art of D*Face: One Man and His Dog14 Walk the Line: The Art of Drawing

16 The Visual Arts: A History, revised Seventh Edition

17 100 Years of Architectural Drawing: 19002000

18 Print & Pattern: Kids

19 Patternmaking for Menswear

20 ReFashioned: Cutting-Edge Clothing from Upcycled Materials

21 Draping: The Complete Course

22 Stylish Dress Book: Clothing for Everyday Wear

23 Sweet Dress Book: 23 Stylish Outfits from Six Simple Patterns

24 Fashion Designers Sketchbooks 2

25 Furniture Design: An Introduction to Development, Materials and Manufacturing

26 Low-Tech Print: Contemporary Hand-Made Printing

28 Airline: Style at 30,000 feet (Mini edition)

29 Bag: The Ultimate Fashion Accessory (Mini edition)30 The Modern Magazine : Visual Journalism in the Digital Age

31 Printed Texti le Design

32 Strategic Thinking for Advertising Creatives

33 Advertising for People Who Dont Like Advertising

34 Key Interiors Since 1900

35 Innovative Houses: Concepts for Sustainable Living

36 Twentieth-Century Type and Beyond

37Knitwear Design

38 Research Methods for Product Design

39 How to Create a Portfolio and Get Hired: A Guide for Graphic Designers and Illustrators , Second Edition

40 Detai l in Contemporary Hotel Design

41 CAD Fundamentals for Architecture

42 Introduction to Architectural Technology, Second Edition

43 Structural Engineering for Achitects : A Handbook44 Parametric Design in Architecture

45 Luis Vidal + architects: From Process to Results

46 A Logo for London

Forthcoming Gif ts

48 Lets Make More Great Placemat Art

49 Create Your Own Monster

50 My Wonderful World of Fashion Stamp Set

51 My Amazing Bubble Writer Stationery Kit

52Dog Postcards

Battle of the Bikes

53 I Like It. What is It? 30 Detachable Posters

57 Titles by Category

85 Index of Titles

87 Index of Authors

94 Contacts, Distribution Details and Sales Representatives

e Available in e-book format.i Inspection copies available.

Please visitwww.laurenceking.comfor further details

All descriptions in this catalog are correct at the time of going to press.Prices, which apply in the US only, are provisional and subject to change without notice.


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Te Super Book for Super HeroesJason Ford

The Super Book for Super Heroes is a compendium ofideas, drawing, coloring, and activ ities that allows youto create your own crusaders for justice who do battlewith super villains, unravelling their crazed schemesfor taking over the world.

You will learn to draw villains such as the MadScientist, Bog Creature, and Evil Robot, while also

creating superheroes, their sidekicks, secret hideouts,outfits, and super gadgets. And there are superpowersto discover such as invisibility, super strength, speed,flight, heat vision, teleportation, and X-ray vision.

Tis book is a must or anyone wanting to createtheir own superhero universe!

Jason Ford is a reelance il lustrator whose approach has been heavily

influenced by his childhood diet o intin and Mar vel comics and

a continuing love o French and Belgian bandes dessines. His

work has been commissioned by The Royal Mail,New York Times,

Penguin Books,and The Guardian.

Strong interactive element with illustrations to color,

nish, and create, as well as activities to do Contains four sheets of card masks and gures, and two

sheets of stickers

Perfect for children aged six upwards

978 1 78067 305 9

200 illustrations

128 pages + 4 pages of stickers + 8 pages of masks 11 x 8 in

US$15.95 PB Illustration

Sep 2013

2 Forthcoming Titles

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Lets Make Some Great ArtMarion Deuchars

978 1 85669 786 6US$19.95 PB

How to Be the Best Bubble Writerin the World, Ever!Linda Scott

978 1 85669 761 3US$14.95 PB

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Forthcoming Titles 3


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Bold, Beautiful and DamnedTe world o 1980s ashion illustratorony ViramontesDean Rhys-Morgan

When ony Viramontes work appeared in the late1970s, his hard and direct style o drawing was amarked contrast to the prevailing sof-pastel schoolo ashion illustration. He scored immediate success,

rapidly acquiring the kind o prestigious editorialcommissions normally given to photographers, romLei, Per Lui in Italy, Voguein the USA, The FaceinBritain, and Le Mondeand Le Figaroin France.

Tis beautiul hardcover book brings togetheran extensive collection o his work, eaturingstriking images o smoldering and smoky-eyed menand women who vibrate with New Wave energy.Viramontes worked with some o the most celebratednames in ashion including Yves Saint Laurent,Valentino, Chanel, Claude Montana, and ChristianDior.

Afer completing a degree in costu me design at the Wimbledon

College o Art, UK, Dean Rhys Morgan worked alongside IsabellaBlow at Tatlermagazine. Contributing regularly to The Telegraph

and The Sunday Times, he worked as a ashion and interiors

journa list beore establishing an on line ga llery special izing in mid-

century ashion and interior illustration.

Retrospective of the artists work, with never-before-seenimages from his familys private collection

Viramontes worked for many top fashion houses, includingVersace, Chanel, and Yves Saint Laurent

A Whos Who of 1980s fashion and style

With a specially written foreword by Jean-Paul Gaultier

978 1 78067 307 3250 illustrations

192 pages 12 x 9 in

US$50.00 HC Fashion

Oct 2013

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Masters of Fashion IllustrationPaperback

David Downton

978 1 85669 839 9US$30.00 PB

New Icons of Fashion Il lustrationTony Glenville

978 1 78067 104 8US$45.00 HC

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ArchidoodleDream, Design, and Draw BuildingsSteve Bowkett

Tis innovative book is the first to provide a un,interactive way to learn about architecture. Filled withan array o beautiul and elegant drawings, it poses allmanner o architectural challenges or the user: romdesigning your own skyscraper, to drawing an islandhouse or creating a Constructivist monument, plusmany others more.

Aimed at anyone who loves drawing buildings, itencourages the user to imagine their own creativesolutions by sketching, drawing and painting in thepages o the book. In so doing, they will learn about awhole range o significant architectural issues, such asthe importance o site and materials, how to urnisha space, how to read plans, how to create sustainablecities and so on.

Te book also includes numerous examples o worksand ideas by major architects to draw inspiration romand will appeal to everyone rom children to studentsto architects.

Steve Bowkett has taught and practiced architecture or over 25 years

in numerous universities and art colleges and is currently a Senior

Lecturer at London South Bank University. He studied at the Royal

College o Art in London and the Polytechnic o Central London.

A fun book to help you develop and explore your ownarchitectural ideas

Learn about the history and concepts of architecture along

the way

Ideal for architecture students and for anyone who wants tobe an architect

978 1 78067 321 9

200 illustrations

160 pages 8 x 10 in

US$19.95 PB Architecture

Sep 2013

ARCHIDOODLEDREAM, DESIGN ANDDRAW BUILDINGSSTEVE BOWKETT

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Te attoo Coloring bookMegamunden

Packed with stunning illustrations, this unique coloringbook celebrates the art o the tattoo. Te tattoo designs all specially drawn or the book range rom traditionalmotis hearts, sailors, girls, skulls, roses to moreelaborate compositions with a contemporary edge.

A perect gif book that will appeal to anyone wholoves tattoo imagery or is looking or inspiration or

their next piece o body art.

Megamunden is a UK-based illustrator whose commissions range rom

illustrations or advertising, ashion, product design, and publishing,

to large-scale murals and tattoo designs. He is currently working as a

Senior Designer at multidisciplinary design agency ILoveDust.

A coloring book with a unique and highly popular theme

Combines classic, old-school tattoo imagery with morecontemporary design pieces

Features specially drawn artwork throughout

Includes illustrations with space to draw in your own tattoos

Double gatefold in center of book features tear-out, full- color

artworks

978 1 78067 011 9

120 illustrations

112 pages 11 x 8 in

US$14.95 PB Illustration

Oct 2013

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Art by TattooistsMini Edition

Jo Waterhouse

978 1 78067 018 8US$9.95 PB

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Forthcoming Titles 9Forthcoming Titles 9


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Sticker Fashionista: Vintage StyleKelly Smith

Te third book in theSticker Fashionista series looksat vintage ashion rom 1900 to the present day. Withgorgeous illustrations o amazing clothes, rom 1920sflappers to 1990s grunge via 1970s disco.

Tis is the first series o sticker ashion books thatuses the contemporary style o ashion illustration.Sticker Fashionista (9781780670171) has already sold

more than 8000 copies.

Kelly Smith is an Austral ian illustrator, working predominantly

in ashion and portraiture. Graduating in 2006 with a Bachelor o

Fine Arts rom Te asmanian School o Art, she has worked or a

number o international clients including: H&M, Lavion, Net-A-

Porter, VOGUEAustralia, Portmans, and The Sunday Times STYLE.

Her work has also been published in t he likes o The Hub, Curvy,

RUSSH, Flare, Shop Til You Drop, and Fallen.

A fashion sticker book that really reects contemporaryfashion illustration

Over 40 outts and c. 150 stickers

Short texts give fashion-related information and fascinatingfacts

A choice of outts lets the reader be the stylist

A must for fashionistas of all ages

978 1 78067 303 5

165 color illustrations

44 pages 12 x 9 in

US$12.95 PB Fashion

Nov 2013

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Sticker FashionistaKelly Smith

978 1 78067 017 1US$12.95 PB

Sticker Fashionista:A Year in FashionKelly Smith

978 1 78067 113 0US$12.95 PB

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Stickerbomb XLStudio Rarekwai (SRK)

Te latest in our super-successul Stickerbomb line obooks, Stickerbomb XLtakes it to the next level, withlarge ormat and vinyl stickers.

Stickers are an essential part o the street artmovement. Inexpensive and easy to produce, they actas a kind o inormal business card or some graffitiwriters, and a quick and effective promotional tool

or many artists and illustrators. As more and morestickers are placed around major cities in the world,interest in the subject keeps growing.

Stickerbomb XLis filled with an amazing collectiono more than 350 specially-commissioned stickers byartists, illustrators, and graffiti writers rom aroundthe world, many o whom have not been eatured in apublication beore. It will appeal to a young market odesigners, street artists, and illustrators, plus street artans and anyone who collects stickers.

Te SRK (Studio Rarekwai) is a creative studio based in London and

Jakarta. In itiated by a director and producer partnership in 2006

with a ocus on documentary films, SRK has since grown in size

to house a troupe o creatives whose skills encompass fil mmaking,sound design, animation, il lustration, publishing, and events.

Te SRK has worked with Polydor Records, ARE V, the BBC,

Channel4, Film4, MV, SONAR, Spaceshower V and a number o

international non-governmental organizations. Teir books include

RackGaki, Graffiti Asia,and the Stickerbombseries (all Laurence

King).

Supersized Stickerbomb book

Includes 8 pages of UV resistant stickers

Features over 350 stickers, some extra-large

978 1 78067 315 8


124 pages 7 x 9 in

US$29.95 PB Art

Oct 2013

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StickerbombStudio Rarekwai (SRK)

978 1 85669 567 1US$24.95 PB

Stickerbomb 2Studio Rarekwai (SRK)

978 1 85669 662 3US$24.95 PB

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Te Art of D*FaceOne Man and His DogD*FaceWith a oreword by Shepard Fairey

D*Face has been a leading figure in urban art or wellover a decade. A contemporary o Banksy, he was atthe oreront o the urban art movement, and has hada constant presence throughout its meteoric rise intopopular culture.

Tis long-awaited monograph shows thedevelopment o his career as an artist to date,encompassing his continuing street work, and the paththat led him rom the early beginnings o the streetart genre to multiple sell-out solo exhibitions aroundthe world. Containing previously unseen images ohis working process and studio, as well as firsthandanecdotes, and the stories behind his extraordinarywork, the book provides an insiders view o one oBritains most important urban artists.

D*Face is one o Britains leading newbrow artists, and damn i he

isnt as sharp and clever i not quite as surreptitious as Banksy

(and sharper and cleverer by hal than Damien Hirst).

Peter Frank, Los Angeles Art Critic, 2011

The rst ever monograph on one of Britains most importanturban artists

Features iconic work spanning more than a decade

Coincides with solo shows in London, Los Angeles, Melbourneand Tokyo

978 1 78067 277 9


352 pages 11 x 9 in

US$29.95 HC Art

Sep 2013

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Walk the LineTe Art o DrawingMarc Valli and Ana Ibarra

Drawing has always been a undamental skill andgood drawing skills allowed artists to grasp thereality around them. At the turn o the millennium,however, the general impression was that with the wideavailability o computers, scanners, digital camerasand image sofware, drawing would dwindle into amarginal activity. In act, the opposite happened: theenthusiasm or digital imagery died down and theability to draw has become a treasured skill.

In the art world, attitudes to drawing have alsochanged. Drawing became a way o making astatement as an artist, o showing masterly skill something that up to then had been most commonlyassociated with painting. Afer centuries in the shadowo its more illustrious fine art relatives, drawing startedto be appreciated or its own sake, as an art discipline,an end in itsel, an art orm.

Walk the Line: The Art of Drawingincludesinterviews with the international selection o artists, as

well as examples o their work. It will appeal to anyoneinterested in contemporary art and illustration.

Marc Valli is the co-ounder o retail and book-selling company

Magma in the UK, and o visual art magazines Graphicand

Elephant. He is the author o RGB(Reviewing Graphics in Britain)

and co-author o Microworlds(Laurence King).

Ana Ibarra graduated in Philosophy in Spain, where she was born.

She came to London to study Product Design. She is currently one o

the editors o Elephantmagazine.

Captures a new movement of drawing as an end in itself

Carefully curated collection of 65 emerging talents from

around the world

Packed with more than 300 visually arresting drawings

978 1 78067 110 9

320 illustrations

320 pages 11 x 8 in

US$40.00 HC Art

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Te Visual Arts: A HistoryRevised, 7th Edition

John Fleming and Hugh Honour

For over a quarter o a century this art historicaltour de forcehas consistently proved the classicintroduction to humandkinds artistic heritage. Fromour Paleolithic past to our digitised present, everycontinent and culture is covered in an articulate andwell-balanced discussion--a broad and epic canvas thatomits none o the fine detail. In this Revised SeventhEdition, contemporary art historian Michael Archerhas brought the account o contemporary art up todate, reflecting the latest developments that continueto shape out cultural history.

John Fleming ounded and edited w ith Hugh Honour the Pelican

Style and Civilizationseries. He died in 2001.

Hugh Honour is one o the leading art historians o the 20th

century. He is co-author with Nikolaus Pevsner and John Fleming o

The Penguin Dictionary of Architecture.

Michael Archer is Proessor and Programme Director o BA

Fine Art at Goldsmiths, University o London. He is the author o

Art Since 1960.

The denitive single-volume history of world art

Superbly written text up to the 21st century

Comprehensive programme of 1,459 illustrations, 714 in color

Originally published in the US by Pearson Prentice Hall,978 0 20566 535 8, $178

978 1 78067 117 8


996 pages 11 x 8 in

US$75.00 HC Art

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100 Years of Architectural Drawing19002000Neil Bingham

Tis beautiul book brings together 300 o the bestarchitectural drawings rom the last century by theworlds most prestigious architects, creating both ahistory o the genre and a survey o twentieth-centuryarchitecture.

Te book is divided into five chronological sectionsthat are preaced by short essays that highlight thetrends and styles o that period. Each drawing iscaptioned with key inormation about the architect,the project, and the drawing.

Tis dazzling visual east will appeal to all studentsand practitioners o architecture as well as anyone withan interest in the subject.

Neil Bingham is an historian o architecture and design. He is

consulting curator o architectural drawings at t he Royal Academy

o Arts, London, and was previously an architectural d rawings

curator at the Royal Inst itute o British Architecture. His numerous

published works include Masterworks : Architecture at the Royal

Academy of Arts(2011), Fantasy Architecture, 15002036 (2004), and

Modern Retro: Living with Mid-Century St yle (2000).

Dazzling array of architectural drawings from the last hundred

years

Includes work by all the greatest architects of the last century

Irresistible visual resource for all those interested inarchitecture

978 1 78067 272 4


320 pages 9 x 9 in

US$50.00 HC Architecture

Sep 2013

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Architectural InventionsVisionary DrawingsMatt Bua and Maximillian Goldfarb

978 1 78067 005 8US$40.00 HC

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Print & Pattern: KidsBowie Style

Te latest book rom the cult Print & Pattern website, Print& Pattern: Kids celebrates beautiul surace design createdwith little people in mind. Tis book documents the worko the best designers in the field, eaturing both successulcommercial designs and previously unseen work.

Childrens design is an exciting marketplace, ull o cuteand colorul patterns, wallpaper, abrics, clothing, ceramics,

greetings cards, and in act just about anything aimed at kids(much o which will also appeal to adults!)

Includes work rom Ecojot, Marc Boutavant, Ed Emberley,Paapii, and Dan Stiles, among other top internationaldesigners.

Marie Perkins (Bowie Style) started the Print & Pattern blog in her spare

time while researching or mood boards in her job as a textile designer.

Creating trend books or leading UK s tores meant she needed images to

demonstrate print trends. Te blog soon became a must-read or those in

the industry. Marie is hersel a successul surace designer working under

the name Inkjet Designs; her work has eatured in numerous magazines and

newspaper articles.

Follow-up to Print & Pattern 1 and2, from the popular blog of thesame name

Design for children is a huge market

Patterns and surface design continues to be a popular subject

A useful sourcebook for designers and illustrators

978 1 78067 300 4


304 pages 9 x 6 in

US$29.95 PB Fashion

Aug 2013

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Print & PatternBowie Style

978 1 85669 646 3US$35.00 PB

Print & Pattern 2Bowie Style

978 1 85669 792 7US$29.95 PB

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Patternmaking for MenswearGareth Kershaw

Designed or both students and proessionals, thisbook offers a comprehensive guide to patternmakingor menswear rom the basic skills through to moreadvanced techniques.

Te book includes 20 complete patterns that showhow to cut every aspect o the menswear includingadaptations rom basic slopers through to classic

garments and trend-led styles. Using a step-by-stepapproach, illustrated with accurately sized and scaledflat diagrams, technical flats and ashion illustrations,and photographs o muslins, it explains the theorybehind the practise enabling the reader to understandhow to cut patterns with confidence.

Illustrated throughout, this book containseverything you need to know to make patterns ortodays menswear market.

Gareth Kershaw is a Senior Lecturer within the Department o

Apparel, Manchester Metropolitan University, UK.

Clear, step-by-step diagrams explain the process from creating

the sloper to adapting it into trend-led styles

Photographs of muslins show how the two-dimensionalpattern translates into a three-dimensional garment

Includes 20 complete patterns of classic garments and Trend-led styles.

978 1 78067 016 4


320 pages 11 x 8 in

US$60.00 FB Fashion

Oct 2013

10 PATTERNCUTTING INCONTEMPORARY MENSWEAR 11

Modernpatterncutting developedwiththe industrialisation

ofsewingand the development ofmechanicalprocesses.

Fromthe start ofthe IndustrialRevolutiontechnologydefined

the waythe clothingindustrydeveloped.Crafts menand

womeninventedlabour-savingdevices to increase production.

As the culturaltrendtowards uniformitygathered pace,

the demandfor standardisedclothingbeganto outstrip

supply.Replicationwas neededandtemplates (patterns)for

gentlemens clothes beganto be produced.Initial attempts

resultedinpoorly fittinggarments;the sizingofpatterns would

take considerable experimentationbefore arecognisedsizing

systemwas achievedthroughthe use ofthe newlyconceived

1-yardmeasurement tape.Laidout ininches, this gave tailors

aregulated toolto recordhumandimensions.Fromt hese

observations amathematicaldraftingsystem was conceived,

whichwas basedonthe principles ofgeometry and

anatomicalproportions.

Inthe first halfofthe nineteenth centurynumerous technical

publications appearedto support the new draftingtechnique:

The Improved Tailors ArtbyJ.Jacksons (1829) Science

Completed inthe Art ofCutting byW.Walker (1839)and

A PracticalGuide for the Tailors Cutting-Room byJ.Coutts.

It was duringthis period,particularlyin France,that technical

trainingwas established;ElisaLemonnier openedone ofthe

first professionalschools inParis to offer cuttingandtailoring

amongits courses.Alongwiththe demandfor cheaper

clothing,in1860 the first mail order fashioncatalogues to

publishpaper patterns appeared;the latest styles couldbe

bought bythe middle and workingclasses throughout Europe

andthe US,bringingt he abilityto produce cheaper clothing

to awider audience andcreatingaforerunner ofthe ready-to-

wear genre.

At the beginningofthe twentiethcenturythe craft oftailoring

beganto divide into specialisms designer,patterncutter

andseamstress.It is aworkingmodel that has survivedto the

present day,replicatedinfashionhouses andgarment factories

allover the world.Mass productionbrought duplicationand

the development ofstandardsizes but fit was stillofcrucial

importance throughout the first halfofthe last century.

Althoughclothingwas pre-constructed,the discerning

gentlemanwouldhave it adaptedto the sartorial fashions of

his day.Alterations were made andsilhouettes tailoredthrough

subtle changes to the cut,line or proportionofthe garment.

The process ofstandardisationwas thenspeededup bythe

onset ofthe two WorldWars,whenstandardisedpatterns

andsize charts were neededto produce militaryuniforms for

bothofficers andinfantryalike.Clothing the armygave the

garment industryanopportunityto review its procedures and

attitudes towards sizingandconstruction,a ndthis resultedin

the formationofnational registeredorganisations to regulate

clothingproduction.

Awayfromthe austerityof war,socialhierarchystill demanded

that agentlemans wardrobe shouldhave multiple dress

options,eventhougha new erawas dawningas the gender-

role ideologies ofthe pre-war periodwere vanquishedand

modernismwas embraced.The 1950s brought a new approach

to male dress,championedby ayounger generationwho

rebelledagainst the constraints oftradition.Withthe growing

influence ofAmerican youthcultures,formal attire withits stiff

silhouettes beganto lose its appeal.New modes ofinformal

dressingappearedthroughout towns andcities across Europe

andAmerica.Me nswear producers respondedto the growthin

consumerismandthis new attitude byimportingor recreating

foreignstyles associatedwithmusic,film or leisure activities

(Italiantailoring,US varsity,Germansportswear).Relaxed

attitudes towards life brought anew directionfor mens fashion

assistedbytechnologicaladvances in textiles andthe uses of

synthetic materials to create easy-wear,functionalclothing.

Opposite left: Yohji Yamamotos enigmatic

approach to masculinity is portrayed in a

return to his signature oversize proportions

at Paris Fashion Week 200809.

Opposite right: Italian sensibility crafted

with technical design inspires C. P. Companys

relaxed tailored garments at the Via Savona,

Milan Fashion Week, Autumn/Winter 2010.

Above left: A master of gender bending Thom

Brownes Autumn/Winter 2012 menswear show

questions masculine identity and its perceived

role in society.

Above right: Walter Van Breirendocks spring

2010 menswear collection challenges fashion

orthodoxy. His burly-boded biker models

question our perception of masculinity.

Overleaf: Thom Brownes signature aesthetic,

models wear uniformed tailored suits combining

two-button jackets, Bermuda shorts and knee-

socks. Spring/Summer 2011 menswear show, Paris.

INTRODUCTION

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PatternmakingDennic Chunman Lo

978 1 85669 750 7US$40.00 PB

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ReFashionedCutting-Edge Clothingrom Upcycled MaterialsSass Brown

Te area o recycling and upcycling is a rich andgrowing source o innovative design in the ashion andaccessories industries.

In a ast-ashion world o throw-away clothing, it is

the ultimate expression o the slow-ashion movement,with each piece individually conceived and crafedrom scratch, using different materials each time.

ReFashioned eatures 46 international designers whowork with recycled materials and discarded garments,reinvigorating them with new lie and value. Te resultis beautiul and desirable clothing and accessories thatalso make an important statement to the ashion worldabout its wasteul and exploitative practices.

Sass Brown is the Assistant Dean o the School o Art and Design

at the Fashion Institute o echnology in New York, and the ormer

Resident Director o its study abroad program in Florence, Italy.

As a designer, researcher, writer, journalist and blogger, her area

o expertise is eco ashion in al l o its various expressions. She is

the New York editor or Coco Eco Magazine and writes or a ra ngeo other magazines and websites. Her first book, Eco Fashion, was

published by Laurence King in 2010.

The only book to look at recycling and upcycling in the

fashion industry

Illustrated with exciting fashion images showing stylishupcycled clothing, plus behind-the-scenes shots of discardedmaterials being reworked

Shows designers what can be done with pre- and post-

consumer waste materials

Features innovative designs from around the world

978 1 78067 301 1


208 pages 9 x 8 in

US$35.00 HC Fashion

Oct 2013

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Eco FashionSass Brown

978 1 85669 691 3US$35.00 PB

Fashion &SustainablityDesign for ChangeKate Fletcher and Lynda

Grose

978 1 85669 754 5US$29.95 PB

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DrapingTe Complete CourseKarolyn Kiisel

Draping is the art o using cotton muslin to createa ashion design directly on a mannequin. It is anessential skill or ashion designers. In this book,Karolyn Kiisel presents a series o step-by-stepprojects, creating real garments in classic styles, thatare designed to develop skills rom the most basic to

more advanced techniques.Starting with the basics o choosing and preparing

the dress orm or draping, the book advances throughpinning, trimming, and clipping, and creating shapeusing darts and tucks, to adding volume using pleatsand gathers, and handling complex curves. Advancedskills include how to use support elements such asshoulder pads, under layers, and petticoats, and howto handle bias draping. Te book culminates with achapter on improvisational skills.

Each skill and technique throughout the book isexplained through specially commissioned step-by-step photographs and line drawings that bring the art

o creating womenswear in three dimensions to lie.

Karolyn Kiisel is a proessor in the Fashion Design depart ment at

Woodbury University in Burbank, Cal iornia, and has also taug ht at

Otis College o Art and Design in L os Angeles. Her ashion designs

have been sold internationally, and her costu me work has appeared

widely on screen and stage.

Draping is the technical term for using fabric to create a

garment directly on a dress form, an essential skill for allfashion designers

Uses case studies and step-by-step projects to buildknowledge

Examines draping in a range of key garments classic,

contemporary, historical, and costume

Includes a DVD of 32 short videos in which the author

demonstrates essential techniques

978 1 78067 093 5

1,200 color illustrations

320 pages 11 x 8 in

US$75.00 Flexibind Fashion

Aug 2013

9 7 8 1 7 8 0 6 7 0 9 3 5

0 7 5 0 0

includes DVD


24/98


Stylish Dress BookClothing or Everyday WearYoshiko sukiori

Stylish Dress Book eatures a selection o beautiulclothes that you can wear every day. Using simpleshapes and individual details, this book shows youhow to craf a stylish collection o garments to yourown taste. For anyone who knows the rustration ogoing to the mall and finding racks o identikit clothesin cheap abrics, this book offers a abulous homemadealternative. As every sewist knows, DIY ashion is thebest way to be stylish.

What makes these Japanese sewing books differentrom other guides on the market is the simplicity othe projects. Te instructions come through a serieso simple, step-by-step diagrams, so the sequence oconstruction is easy to ollow. Te book also includesour actual-size patterns. Choose rom 26 differentgarments and then set to work to make your ownunique outfit.

Yoshiko sukiori is a g raduate o Joshi Bijutsu College. Afer

working in apparel companies, Yoshiko became an independent

reelance sewing designer. She creates a diverse range o clothing

such as c hildrens and babies clothes, and womens designer

garments.

Shows how to make 26 different dresses, smocks, tops, andpants

Highly illustrated, with step-by-step diagrams

Simple sewing techniques

Includes four free patterns

978 1 78067 304 2

200 illustrations, 35 in color

88 pages 9 x 7 in

US$19.95 PB FashionSep 2013

9 7 8 1 7 8 0 6 7 3 0 4 2

0 1 9 9 5

( r n i )

3in

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(rightside)

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stitchtheedge

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Attachthefusibleinterfacing

totherightside bodiceonly

Front

W41 34 in(106)cm

ur h u l r tr

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Cutonfold

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(rightside)

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(wrongside)

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(wrongside)

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irt

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ur

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38in(1 cm)

38in(1 cm)

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51 in

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irt

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51 in

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3in

(1 cm)

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l 3 in( . c m)

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51 in( . c m)

Silk taffeta

U nl t i ul t , th m l l n c i 3 in(1 cm)

W36 14 in(92cm)

Bodyrightside

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Bodywrongside

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yr i h t i

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iht

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iLi

yrn i

158in(4 cm)

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onfold

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118 in (3 cm)

34 in

(2 cm)

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Front

Back

Necklinebiasbinding

(x1)

138in(3.5 cm)

W36 14 in(92cm)Silk taffeta

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C ut n i c n l r ic r t h y n n r t h l i

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Cut

Cut

onfold

Cut

Cu t n l C ut n li nin

( c m )

Cut

2558in(65 cm)

1534in (40 cm)1618in (41 cm)

1678in (43 cm)

1738in (44 cm)

1534in (40 cm)

1618in (41 cm)

1678in (43 cm)

1738in (44 cm)

118 in (3 cm)

2558in(65 cm)

158in(4 cm)

68 69

Camisoledress withlots of gathersFull-scale pattern - Sides A & C

Fabric

Fabric[cotton chiffon]: W1.06 m xL 2.6 m

Fusibleinterfacing (right sidefront and backbodices): W90 cm x L1 m

Instructions

Preparation: Attach thefusibleinterfacing to thefront and backright sidebodices1 Maketheshoulder straps2 Sew thebust dartsin theright and wrong sidebodices(turning them upward)3 Sew thesidesof the right and wrong sidebodices(opening theseam

allowance)4 Align theright and wrong sidebodiceswrong sidesout and edge-stitch thetop

edgeand neckline, sandwiching theshoulder drawstrings5 Sew thesidesof the skirt (overlock-or zigzag-stitch theseam allowanceon

both piecesat thesametime. Turn theseam allowancestoward theback)6 Sew thehem with athreefold seam7 Gather theskirt and sew together with the right sidebodice(turning theseam

allowancetoward thebodice), then laythewrong sidebodiceover and stitch

Dresswith spangled yokeFull-scale pattern - Side C

Fabric(dress)

Fabric[silktaffeta]: W92 cm xL2.9 m

[Spanglefabric]: W1.5 m xL35 cm[Polyester organdy]: W1.1 m x L35 cm

Elastictape: 8 cord xL 26, 27, 28, or 29 cm (including theseam allowance)

Instructions (dress)

Preparation: Overlock-or zigzag-stitch theseam allowanceson thesidesof the bodiceand

skirt, and thewaist and sleeveseams1 Sew thebust darts(turning them upward)2 Bastetheorgandyto thewrong sideof thespanglefabricon thefront yoke and sew

together with thefront bodice(overlock-or zigzag-stitch theseam allowanceson both

piecesat thesametime. Turn theseam allowancestoward thebodice)3 Sew theshoulders(overlock-or zigzag-stitch theseam allowanceon both piecesat the

sametime. Turn theseam allowancestoward theback)4 Pipethenecklinewith thebiasbinding (using thesamefabricasfor thebodice)5 Sew thesidesof the bodice(opening theseam allowance)6 Sew thesleeveseams, leaving an opening in thecuffsfor theelastictapeto passthrough

(open theseam allowance)7 Sew thecuffswith a threefold seam, passing theelastictapethrough them8 Gather thesleevecapsand attach thesleeves(seep. 63)9 Sew thesidesof the skirt (opening theseam allowance)10Sew thehem with athreefold seam11 Fold and gather thewaist of theskirt. Laytheskirt over the top of thebodiceand stitch

in place, working over thetop of thegather stitch

Fabric(bag)

Fabric[silktaffeta]: W92 cm xL35 cm

[Spanglefabric]: W1.5 m xL30 cmFusibleinterfacing: W90 cm xL 30 cm

Magnet button: 1.5-cm diameter x1

Instructions (bag)

Preparation: Attach thefusibleinterfacing to theentiresurfaceof thesilktaffetaright side

lid, wrong sidelid, right sidefabric, and wrong side fabric

To makethebag, follow thesequenceshow in thedrawingsoverleaf

Cutting layout (bag)

Cutting layout (dress)

6

4

3

5

7

1

2

1 2, 3, 4

6 7

page. 23 page. 31

Cutting layout

Cutting layout (dress)

Stylish Dress Book:Simple Smocks,Dresses, a nd TopsYoshiko Tsukiori978 1 78067 107 9US$19.95 PB

Also available:


25/98


Sweet Dress Book23 Stylish Outfitsrom Six Simple PatternsYoshiko sukiori

Fresh rom Bunka, the Japanese publisher o PatternMagicand Drape Drape, comes this stylish book orhome sewers. Sweet Dress Bookcomes with six patternsyou can use to make 23 different stylish outfits. An

entire wardrobe in one little book!From these simple patterns, Yoshiko sukiori hascreated a collection o beautiul garments that you caneasily make yoursel, including blouses, camisoles,shifs, kimonos, coats, dresses, pants, and playsuits.

Tese easy-to-ollow patterns present a varietyo designs and techniques that you can choose toincorporate, such as French sleeves, darts, straight-cutdesigns, and raglan sleeves, along with stylish detailingsuch as shirring and ruffles.

Yoshiko sukiori is a g raduate o Joshi Bijutsu College. Afer

working in apparel companies, Yoshiko became an independent

reelance sewing designer. She creates a diverse range o clothing

such as chi ldrens and babies clothes, and womens designer

garments.

Shows how to make 23 different dresses, smocks,and blouses.

Highly illustrated, with step-by-step diagrams

Simple sewing techniques

Includes four free patterns

978 1 78067 108 6


88 pages 9 x 7 in

US$19.95 PB Fashion

Aug 2013

9 7 8 1 7 8 0 6 7 1 0 8 6

0 1 9 9 5

Feminine WardrobeTwenty-OneBeautiful Skirts,Dresses, and Topsfor You to MakeYoshiko Tsukiori978 1 78067 124 6US$19.95 PB

Also available:


26/98


Fashion Designers Sketchbooks 2Hywel Davies

Following the success o Fashion DesignersSketchbooks, this second volume shines a light on thework o a new line-up o major names in the ashionindustry. Photographs, sketches, moodboards, line-ups, muslins, swatches, and more all eed the creativeprocesses that orge ashion designs, and here they arebrought together to reveal how the final collections are

conceived and developed.Juxtaposing the original research material and

drawings with the garments shown on the catwalk andin lookbooks provides resh insight into the workingmethods o leading international designers and therole o different media in creating their collections.Students and designers will find this a ascinating andinvaluable resource as they develop their own work.

Rick Owens, Clements Ribeiro, and Marios Schwabare just some o the prominent designers eatured.Interviews in which they discuss the importanceo their research run alongside their respectivesketchbooks, providing an inspirational overview ocutting-edge approaches to ashion.

Hywel Davies is a Senior Lecturer at Central Saint Martins Col lege

o Art & Design, London. Previously ashion editor o Sleazenation,

he has also written or Arena, Vogue, ELLE, Wallpaper*, Nylon,

Dazed & Confused, The Sund ay Telegraph, The Observer,and

SHOWstudio. He is the author o Modern Menswear, British Fashion

Designersand Fashion Designers Sketchbooks, all published by

Laurence King.

Unique compendium of photographs, sketches, moodboards,

muslins, fabric swatches and more from leading fashiondesigners

Interviews with designers exploring their creative process

Includes work from top names in fashion, including Issey

Miyake, Christian Lacroix, Junko Shimada, Rick Owens.

978 1 78067 289 2


208 pages 11 x 8 in

US$40.00 HC Fashion

Sep 2013

9 7 8 1 7 8 0 6 7 2 8 9 2

0 4 0 0 0

Fashion DesignersSketchbooksHywel Davies

978 1 85669 683 8US$40.00 HC

Also available:


27/98


Furniture DesignAn Introduction to Development,Materials and ManuacturingStuart Lawson

Furniture Designis a comprehensive guide andresource or students and urniture designers. Aswell as discussing pioneering contemporary andhistorical designs, it also provides substantive answers

to designers questions about unction, materials,manuacture and sustainability, integrating guidanceon all o these subjects particularly material andmanuacturing properties in one accessible andstructured volume. Many leading contemporaryurniture designers rom around the world areincluded, with case studies careully selected tohighlight the importance o both material andmanuacture-led design processes. Te book is alsointended to provide an insight into urniture design orthose considering a college education in product andindustrial design.

Stuart Lawson is Subject Leader, Design Products and Associate

Head, School o Design at De Montort University, Leicester, UK.

Comprehensive introduction to furniture design

Contains a survey of the cultural history of furniture design,

exploring notions of good design and innovations inproduction

Includes an illustrated directory of materials and techniques

Features the work of leading international designers,

including Ron Arad, Yves Bhar, Konstantin Grcic, and Ronanand Erwan Bouroullec

978 1 78067 120 8


224 pages 11 x 8 inUS$40.00 PB Design

Sep 2013

9 7 8 1 7 8 0 6 7 1 2 0 8

0 4 0 0 0


28/98


Low-ech PrintContemporary Hand-Made PrintingCaspar Williamson

Featuring a global showcase o 100 o the crafs mostexciting and influential practitioners, Low-Tech Printisan exploration o hand-made printmaking techniquesand how they are used in contemporary design andillustration. It examines the huge recent resurgencein the popularity o printmaking, with chapters onscreenprinting, letterpress, relie printing, and otherprinting methods.

Te book shows how practitioners develop a loveaffair with these hand-made techniques and use themto create beautiul contemporary designs, explainingthe process behind each technique and its historicalcontext. In ocus sections profile practitioners suchas the Lambe Lambe hand-made letterpress printerso So Paulos Grafica Fidalga studio, and cult printingtechniques such as Gocco (Japan) and Chicha (Peru).

Offering a unique showcase o contemporary hand-made printing, Low-Tech Print will be a must-haveor all design, illustration, craf, and printmaking

enthusiasts.

Caspar William son is a designer, illustrator, printmaker, and author

based in London. He is heavily involved in the UK printmaking

scene, lectures on the subject, and has taught both corporate and

educational workshops throughout the UK. He has also exhibited

widely and is represented by several galleries. Williamsons first title

Reinventing Screenprinting was published in 2011 by Bloomsbury

in the UK and Europe, and under the title The Little Book of

Screenprinting by Chronicle Books in t he US.

Packed with inspirational content from an international castof contemporary designers of hand-made printing

Craft, hand-made products, letterpress and screenprinting

are all in the throes of a revival, so the book will appeal to

designers and crafters alike A must-have, tactile package, with strong gift book potential

978 1 78067 297 7


224 pages 11 x 7 in

US$29.95 PB Design

Oct 2013

9 7 8 1 7 8 0 6 7 2 9 7 7

0 2 9 9 5


29/98



30/98


Airline Mini EditionStyle at 30,000 eetKeith Lovegrove

Tis ascinating book examines every aspect o airlinestyle, rom the company liveries and interior designso planes to advertising, haute couture, and airbornehaute cuisine.

Divided into our sections covering ashion, ood,interior design, and identity, Airlineshows howairborne culture has changed since the 1920s.

Te book spans the conservative to the outrageous,rom saris to hotpants, rom Hugh Heners privatejet to the huge Airbus A380. A wide selection o retrostyles are illustrated with illuminating archive materialand images o ephemera. Airlineuncovers the style,image, and experience o the parallel universe thatexists at 30,000 eet.

Keith Lovegrove is a writer, designer, photographer, and filmmaker

and is the author o the books Graphicswallah: Graphics in India,

Pageant: The Beauty Contest,and Railway: Identity, Design and

Culture, all published by L aurence King Publishing. He ounded

Lovegrove Associates in London and has worked or clients such as

Waterstones Booksellers, British Airports Authority, and PhilippeStarck.

Celebrates the unique culture of air travel, examining planeinteriors, branding, food, and fashion

Provides a wealth of retro style inspiration, from the elegant

and chic to the kitsch and vulgar

Will fascinate anyone who has ever traveled by plane

978 1 78067 316 5


144 pages 8 x 7 in

US$14.95 PB Design

Aug 2013

9 7 8 1 7 8 0 6 7 3 1 6 5

0 1 4 9 5


31/98


Bag Mini EditionTe Ultimate Fashion AccessorySusie Draffan and Sue Huey

Featuring handbags rom well-known ashiondesigners as well as up-and-coming new talent, thisbook showcases the most exciting and innovativehandbag designers rom across the globe, includingChanel, Philip Lim, Dolce & Gabbana, and MarcJacobs. Bagis beautiully illustrated with speciallycommissioned photographs, alongside originalsketches and moodboards, to reflect the rich anddiverse range o bag design.

Certain bag styles have achieved iconic status andare copied the world over, each with its own instantlyrecognizable name. Seeking to understand the creativeprocesses behind these covetable handbags, the bookalso includes an inormed and considered commentaryon the style and technique o each designer and brandeatured.

Sue Huey is a ormer Head o Footwear and Accessories at Worth

Global Style Network. She previously worked as ootwear and

accessories designer or a leading international ashion house. She

is the author o two books:New Shoesand Bag, both published byLaurence King.

Susie Draffan is a writer and trends consultant at Worth Global

Style Network who specializes in street trend photography and

analysis, o which accessories is a major part.

Includes all the key designer bags that women covet andcollect from global brands such as Dior, Chanel, Marc Jacobs,

and Alexander McQueen, plus new designers

Specially commissioned photography from renowned fashionphotographer John-Paul Pietrus

Includes fascinating sketches from the designers

978 1 78067 019 5250 color illustrations

208 pages 8 x 6 in

US$16.95 PB Fashion

Oct 2013

9 7 8 1 7 8 0 6 7 0 1 9 5

0 1 6 9 5


32/98


Te Modern MagazineVisual Journalism in the Digital AgeJeremy Leslie

Te last ten years o magazine publishing have been aperiod o rapid innovation, providing a vital record othe eras diverse visual trends. The Modern Magazineeatures the best editorial design, looking in particularat how magazines have adapted to respond to digitalmedia.

Encompassing mainstream and independentpublishing, and graphic and editorial design, TheModern Magazineexplores the issues now acing theindustry, examining changes to the basic disciplineo combining text and image or the global, Internet-savvy consumer.

Te book looks at key developments in the field,interviewing a broad range o specialists to discovertheir understandings o the current state o theindustry and how different areas o publishinginfluence each other.

Incorporating great visuals and genuine insight intothe process o their creation,The Modern Magazine

chronicles these exciting changes, providing a resourceor designers, with interviews with major figures,summaries o new developments and trends, links toblogs, and more.

Jeremy Leslie is the author o the highly success ul book Issues: New

Magazine Design. He has been designing magazines since the mid-

1980s and has art directed Blitz, Time Out, and Virgin Atlantics

Hot Air, as well as working or clients such as Budweiser and Silk

Cut. He runs magCulture, providing hands-on design and advice

to publishers and other clients working with content or print and

digital media.

Focuses on key trends and developments in magazine design

Includes interviews with/opinions from a broad range ofeditorial design specialists

Examines how print and digital can work together

Features both mainstream and independent magazines

978 1 78067 298 4


240 pages 11 x 8 in

US$40.00 HC Design

Sep 2013

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Printed extile DesignAmanda Briggs-Goode

Tis book explains the undamentals o printed textiledesign, rom design brie through to the completedcollection, and introduces the basics o color, drawing,composition, and repeat with a series o step-by-stepexercises and examples.

Printed Textile Designhelps to demystiy the designprocess and provides an invaluable guide to the study

and practice o textile design.Te book includes case studies o designers working

in both the ashion and interiors sectors. It covers handand traditional print techniques and the latest digitalprint technologies, with specially commissionedphotographs o the processes. All aspects otextile design are covered, rom sustainability tomanuacturing and marketing the finished product.

Amanda Briggs-Goode is t he Course Leader or BA extile Design

at Nottingham rent University, UK. As a printed textile designer

hersel she has worked in the commercial sector. Her academic work

has included practice-based research into digital texti le design,

which has been ex hibited internationally.

Printed is the most popular part of textile design courses

Includes case studies featuring designers working in both thefashion and interiors sectors

Covers both hand and traditional print techniques and the

latest digital print technologies

978 1 78067 118 5


208 pages 11 x 8 in

US$40.00 PB Fashion

Aug 2013

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Digital Textile DesignSecond Edition

Melanie Bowles and Ceri Isaac

978 1 78067 002 7US$35.00 PB

Also available:


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Strategic Tinking forAdvertising CreativesAlice Kavounas aylor

Strategic thinking is central to creating a successuladvertising campaign, yet it is rarely taughtsystematically. Tis book enables advertising creativesto ormulate a clear brie and to think strategically.

Structured according to the 11 essential elementso a classic advertising brie, it offers a simple, clear,universal template against which the student or youngcreative can map his or her current project, and learnto understand the key elements that make up a strongbrie. At the end o each chapter, the reader uses theknowledge they have just gained on a hypotheticalproject, so that by the end o the book, they haveemployed each o the 11 essential elements and ormedtheir own creative brie.

Featuring international examples o current andclassic campaigns, Strategic Thinking for AdvertisingCreativesis a primer in classic advertising techniquesand shows how these core principles are being adaptedonline.

Alice Kavounas aylor has enjoyed an award-winning, international

advertising career in London and New York. She was ormerly

Senior Lecturer on the MA in Creative Advertising at University

College Falmouth, U.K., a course she originated, led and on which

she taught studio practice or 15 years.

Accessible, step-by-step approach takes the reader through

the 11 key stages of the classic creative brief

Much-needed book, providing an analysis of advertisingstrategy for creatives

Features international examples of contemporary and classicadvertising campaigns from both traditional media and online

978 1 78067 273 1


208 pages 9 x 6 in

US$29.95 PB Advertising

Sep 2013

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STRATEGIC THINKING FOR ADVERTISING CREATIVES 3938 chapter 1 : Product/service

InGerman, the copy rhymes, accompanying

surprisingandprosaic images, celebrating

the dream, the mess, the freedomandjoy of

doing. Very occasionally aproduct (paint,

wateringcan, rose) appears.

1 The wonky table. The old demolition.

Make it into your project.

2 The creakingstairs. The lost bets.

3 The lackingfunds.

4 The titles won.

5 Thebench.Thebankrupt.

6 Thesea. The clich. Make it into

your project.

7 The dream. The forgottendream.

8 The fantastic dream. The reality.

9 The other reality. The absurdity.


10 What youhadto do. What youought

to do. What youmight be able to do.

11 Bureaucracy. Democracy. Biology.

Zoology.


The kohlrabi. The coal tit.

The little/The large.

The can. The rose. The broken(object).


12 The nothing. The everything.

The beginning. The end.


Hornbach:There is always somethingto

do. hornbach.de

1 2

3 4

5 6

7 8

9

10

11

12

Str t gic dv rti ing Ch p 4 4 ( .indd 38 3 3/ / 0 3:34

Get off at the fashionable end

of Oxford Street, drift into the

achingly cool technology hall

of Londons most happening

department store and view

this years must-have plasma

courtesy of the sound and vision

technologist in the Marc Jacobs

sandals thengoto dixons.co.ukand buy it.

Dixons.co.uk

The last place you want to go

Get off at Knightsbridge,

visit the discerning

shoppers fave department

store, ascend the exotic

staircase and let Piers

in the pinstripe suit

demonstrate the magic of

the latest high-definition

flatscreenthen go to dixons.co.ukand buy it.

Dixons.co.uk

The last place you want to go

STRATEGIC THINKING FOR ADVERTISING CREATIVES 1312 INTRODUCTION

A strong strategy

is the key

Advertising basedon astrong, flexible strategywill always helpa brandto stand

outandmake it sparkle, whateverthe medium. Te illustrious weeklypublication

TeEconomist challengedthe non-readerto tryit.

Consider the ad Still or sparkling?. Te award-winning campaign for

Te Economisthas always stoodoutforits clarity, witandsimplicity; forachieving

its objective with the minimumof words. Tis particularadran on the inside back

coverof the Hardens guide to London restaurants in 2006. Its timeless. Itmakes

you think, Yes I wantto be sparkling. In fact, I mustbe sparkling, orI might

notgetpromoted! I hadbetterstartreading Te Economist this week.David

Abbott,writerand one of the founders of London agencyAbbottMead Vickers

BBDO, andart directorRon Brown, createdthis long-running campaign, which

launchedin 1988with the now-famous poster: I neverreadTe Economist.

Managementtrainee. Aged42. Te approach looks simple enough in hindsight

butthen dontmostgreat ideas?

Atthe time, itwas a riskystrategyto begin with this bold, negative statement. It

takes you amomentto process the implication: thatthis person shouldbe reading

TeEconomist. Te tone is both subtle andin your face. Yetitmanages to be

quick to take in as a posterhas to be. Andit didntalienate existing, loyal

readers. Afterall, if you putoff your currentmarket in an attemptto extendit,

you couldeasilybe leftwith no one.

Whatwas the initial insightbehindthis work? What kindof research led to the

strategythat gave this campaign the springboardfor such consistentcreativity,

enabling itto run fora quarterof acentury in achanging financial andbusiness

world, yetremain fresh, effective, distinctive?

1 The message behindthis

adfor TheEconomist takes afew

seconds to sink in. Seemingly

negative intone, it was abold,

but successful adthat arose out

of alarger strategy createdby

Abbott MeadVickers BBDOfor

the publication.

2 This adfor TheEconomist

ranonthe insi de back cover of

Hardens 2006 guide to London

restaurants. Part of along-

running, wider campaign, the

strongstrategy ensuredthat

eachadcould be writtento fit its

locationwhile buildingthe brand.

Strongstrategic thinkinglies

behindthese ads by M&CSaatchi

for Dixons, out of whichcame

the award-winningslogan

The last place youwant to go.

1

2

Understanding strategy

helps to sell your idea

M&C Saatchicreatedthe memorable campaign line, Te lastplace you wantto

go, forDixons, ahigh streetretailer of audio-visual technologyin the UK. On the

face of it the line sounds fairlyunpromising. Imagine yourself as the client,

hearing thatline proposedto you atameeting. (Afterall, a proposition is just

that an offerthatwill in some waybenefityou.)Without acreative brief, even

an agencywith a track recordas impressive as M&C Saatchis wouldhave a

devilishlyhardtimesellingit.Te strategy,anditsresultingproposition,bothneed

the narrative of the whole brief to make itclearto a clientwhythat strategyand

thatpropositionhavethepotentialto leadtoconvincing,galvanizingcreativework.

Str t gic dv rti ing Ch0 p 3 ( .indd 3 3/ / 0 :


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Advertising for People WhoDont Like Advertising PaperbackKesselsKramer

Tis is a book by a company that dislikes advertisingas much as anyone. Nevertheless, it makes adverts.It has worked with global brands to produce ashioncollections and promoted a town with a masswedding. It creates advertising with more human,truthul communications. Te companys name isKesselsKramer.

Tis book describes how to make something youlike out o something you dont. As well as drawingon its own experiences, KesselsKramer listens andlearns rom those who doubt the advertising industry.Stean Sagmeister explains how quitting work makesyou better at working; Hans Aarsman discussesauthenticity in image-making; and Alex Bogusky looksat ways to help capitalism grow up.

Advertising for People Who Dont Like Advertisingis partly a creative handbook and partly an attemptto make the world a very slightly better place. Itsintended or anyone who has ever hated a web banner

or zapped an ad break.

KesselsKramer is an international communications agency based in

Amsterdam, Te Netherlands. It has been responsible or creating

a range o very diverse work in a variety o media. Campaigns

include highly creative work or Nike, Audi, Levis, J&B, the Hans

Brinker Budget Hotel, Diesel, and Unilever. As well as advertising,

KesselsKramer develops projects or its own imprint, KesselsKramer

Publishing, and in 2008 set up Londons KK Outlet which combines

a communications agency, gallery space, a nd shop.

Thought-provoking book about the advertising industry, puttogether by one of the most creative and unconventional agencies

Examines topics of key interest to advertising professionals,

creatives, and students, as well as a general market interestedin advertising

Includes contributions from well-known gures includingStefan Sagmeister, Steve Henry, and Alex Bogusky

978 1 78067 320 2


240 pages 9 x 6 in

US$19.95 PB Advertising

Jul 2013

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Key Interiors Since 1900Graeme Brooker

Tis book defines the history o modern interiordesign through the reuse o existing buildings. Tisapproach allows the history o the interior to beviewed as separate rom the history o architectureand instead enables the interior to develop its ownhistorical narrative.

Following a brie introduction, the book is

organized in six chapters on the ollowing themes:home, work, retail, display, leisure, and culture.Each chapter comprises a selection o case studiesin chronological order. 52 key examples dating rom1900 to the present are explored in terms o context,concept, organization, and detail and are illustratedwith photographs, plans, sections, concept drawings,and sketches.

Tis unique history will be invaluable or studentso interior architecture and design seeking a surveytailored especially or them, as well as appealing tointerested general readers.

Graeme Brooker is Te Head o the School o Fashion and Interiors

at Middlesex University, London. He is interested in the c ultural,historical, and philosophical d imensions o the interior and the

implications o reusing existing buildi ngs. He has written numerous

books on the interior including the highly acclaimed Rereadings

(2004).

A new approach specically tailored for interior designstudents

Wide range of illustrations, including specially drawnexplanatory sketches

Detailed examination will be invaluable for students

978 1 78067 268 7

642 illustrations, 404 in color256 pages 11 x 9 in

US$50.00 HC Architecture

Sep 2013

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Innovative HousesConcepts or Sustainable LivingAvi Friedman

Housing is rapidly having to adapt to the globalchanges o the twenty first century. Tese include thetransormation o the amily and the rise o the non-traditional household, increases in construction costs,and concerns over climate change and the depletion onatural resources. Designing residential environmentsthat address these issues is an urgent priority.

Tis book examines the latest residential designtrends that have arisen in response to these challenges.Divided into our broad areas, tightly ocused thematicchapters look at twenty discrete topics, such as live/work; adaptable housing; preabrication; waterefficiency; green roos; innovative landscaping. Eachchapter includes an essay that lays out principles,methods, and practices.

Using text, drawings, and photos rom a varietyo contemporary international practices, the bookdemonstrates how these ideas can be applied byarchitects. It offers a comprehensive collection o

strategies and examples that will inspire a muchneeded housing revolution.

Avi Friedman began his architectura l studies at the Politecnico

di Milano in Italy, receiving his doctorate rom the University

o Montreal, Canada. He is a proessor at the McGill School

o Architecture, Quebec, and has published extensively about

architecture in both academic and trade publications.

Covers all the latest trends and research on sustainablehousing design

Filled with clear diagrams and drawings as well as

photographs

20 chapters explain key points of sustainable design, whileover 35 recent housing projects illustrate these being put

into practice

978 1 78067 293 9


256 pages 9 x 6 in

US$29.95 PB Architecture

Sep 2013


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wentieth-Century ypeand BeyondMini Edition

Lewis Blackwell

Tis substantially revised edition o Lewis Blackwellsclassic study provides an up-to-date, decade-by-decadeanalysis o the issues that have shaped the history anddevelopment o typographic design. Te book provides

an inormed and accessible guide to the typography othe twentieth century and the key questions that areshaping contemporary graphic practice.

Subjects include the arrival o mass production,the development o the grid, the arrival o new mediaorms, and the role the launch o the Macintosh playedin ostering a new generation o designers enranchisedby digital technology. Beyond the twentieth century,the digital sphere has grown exponentially, placingtypographic decisions in the hands o ever more userso computers, smartphones, e-readers, and tablets.Blackwell discusses the strains this has placed on type,the resh questions it has asked, and the way the ormso letters are evolving in response.

Lewis Blackwell is Chie Creative Officer o Evolve Images and the

author o several critically acc laimed books. He was ormerly the

worldwide creative head o Getty Images and publisher and editor o

Creative Review.

Provides a decade-by-decade analysis of the issues that haveshaped the history of typographic and graphic design

Fully updated with the latest developments in the eld

Includes 17 new color images and 4,000 new words of text

978 1 78067 115 4


216 pages 8 x 6 in

US$19.95 PB Design

Sep 2013

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.

AB CD EF GH IJ KL MN OP QR ST UV WX Yabcde fghi jk lmnopqrstuvwxyz

Helvetica roman24pt

Opposite: promotional material

forNeue Haas Grotesk(1958),

the typeface designed toreplace

Akzidenz Groteskinthe favour

ofSwiss designers. Eduard

Hoffmanofthe Haas foundry

asked in-house designerMax

Miedingertodevelop the face,

whichhas a higherx-height than

AGand takes slight influence

from the more geometric sans

serifs that had come afterthe

then50-year-old AG. Designed

by Miedingerand Hoffmanin

1951-53, it was licensed to

Stempel and toLinotype, who

renamed it Helvetica (Latinfor

Switzerland). Left: anearly 1960s

promotional piece forHelvetica.

Inthe 1960s Helvetica rose to

become the most popularofall

sans serifs, withits moderncut

aided by a name that tied inwith

a beliefinSwiss graphics.

1950_96-109_1950_96-109 609 01 15:5 ge106

No More RulesGraphic Designand PostmodernismMini Edition

Rick Poynor

978 1 78067 103 1US$19.95 PB

American ModernismGraphic Design 19201960Mini Edition

R. Roger Remington

978 1 78067 098 0US$19.95 PB

Also available:



39/98


Knitwear DesignCarol Brown

A practical guide to the dynamic revival ocontemporary knitting, Knitwear Designis alsoa source o inspiration and advice on the latesttechniques and practices.

Packed with diagrams, knitwear samples andimages rom a wide range o contemporary designers,the book offers a practical approach to designing

garments rom initial research, finding sources oinspiration and developing the design, through anexploration o color, texture, and knitting techniquesto constructing a garment and creating and writing apattern. Knitwear Designalso showcases the techniquesthat are transorming knitted textiles, such as heattreatments and painting and printing knit, and profilesthe using o knitting, art, and craf.

Te book includes case studies rom internationaldesigners, offering students a unique insight into theindustry. Knitting is a tactile and versatile craf andKnitwear Designgives readers the knowledge andinspiration they need to create innovative and eye-catching ashion.

Carol Brown is Head o Division o Art and Design, University

Campus Suffolk (UCS), U.K. She has published a wide range o

articles relating to careers in ashion, trend orecasting, knitwear

design, and knitwear construction techniques, and is t he author

o The Fashion and Textile Information Directory, The Fashion and

Textile Suppliers Directory, and Fashion & Textiles: The Essential

Careers Guide.

Guides the reader through design development from rstinspiration to nished garment

Showcases the full range of knitt ing in contemporary fashion,art, and craft

Proles the work of cutting-edge knitwear designers and

shows how their work inuences famous fashion names

Examines the latest knitting techniques and productionprocesses

978 1 78067 058 4


208 pages 11 x 8 in

US$40.00 PB Design

Sep 2013

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0 4 0 0 0


40/98


Research Methodsfor Product DesignAlex Milton and Paul Rodgers

Tis book provides the reader with a comprehensive,relevant, and visually rich insight into the worldo research methods specifically aimed at productdesigners. It includes practical case studies andtutorials that will inorm, inspire, and help you toconduct product design research better.

Product designers need a comprehensiveunderstanding o research methods as their day-to-daywork routinely involves them observing people, askingquestions, searching or inormation, making andtesting ideas, and ultimately generating solutions toproblems. Maniest in the design process is the act oresearch. Huge technological advances in inormation,computing, and manuacturing processes also offerenormous opportunities to product designers suchas the development o intelligent products andservices, but at the same time raise important researchquestions that need to be dealt with. Product designersare, in many ways, best placed to address these

challenges because o the manner in which they applytheir design thinking to problems.

Paul Rodgers is Proessor o Design Tinking in the School o

Design at Northumbria University, UK.

Alex Milton is Proessor o Design and Head o the Faculty o

Design at the National College o Art and Design, Ireland.

In-depth coverage of traditional and new research methodsand how they relate to product design

Includes step-by-step tutorials

Illustrated case studies feature the work of leading designers

978 1 78067 302 8


192 pages 11 x 8 in

US$40.00 PB Design

Oct 2013

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Prototyping andModelmaking forProduct DesignBjarki Hallgrimsson

978 1 85669 876 4US$40.00 PB

Drawing for ProductDesignersKevin Henry

978 1 85669 743 9US$40.00 PB

Also available:


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How to Create a Portfolioand Get Hired Second EditionA Guide or Graphic Designersand IllustratorsFig aylor

Tis book shows those embarking on an illustrationor graphic design career how best to put together aneffective, proessional portolio. It discusses what to

include and how to organize and display the work,and also advises on presentation techniques and sel-promotion. Both print and digital portoliosare examined.

Deciding who to approach or work is o keyimportance whether you are looking or a ull-timeposition or reelance work, and the book maps out thecreative marketplace, examining the main areas owork and describing the types o position available ineach, and how the commissioning process works. ipsare included rom commissioners and practitionersworking in magazine and book publishing, design,advertising, V/film and beyond, as well as agents

and educators.Te book also eatures a listings section detailingonline resources and publications to aid research,suppliers, specialist libraries, industry-related tradeairs, and proessional organizations.

Fig aylor is Portolio Consultant at the Association o Illust rators,

London. She graduated rom Chelsea School o Art wit h a degree

in graphic design, then ran her own London-based illustration

agency. She lectures extensively on proessional practice to st udents

throughout the UK.

Relevant to both illustrators and graphic designers

Includes advice on who to approach for work and how; goodinterview and presentation techniques; and self-promotion

Fully updated with examples of self-promotion through theuse of the internet, social networking and digital portfolios.

Explains the design process for presenting a digital portfolio

on an iPad

978 1 78067 292 2


160 pages 9 x 7 in

US$29.95 PB Design

Aug 2013

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Detail in ContemporaryHotel DesignDrew Plunkett and Olga Reid

Hotel interiors need to satisy the imaginations otheir customers and whet the appetite or a returnvisit or recommendation, and the design that gets theormula right will do as much to prolong the lie othe business as the service delivered within the hotel.Tis book explores in detail 48 o the best recenthotel interior design schemes, eaturing projects byleading architects rom around the world. Te book isdivided into three sections embracing newly built andreurbished hotels as well as conversions.

Each project includes photographs as well asdetailed drawings and plans, where appropriate, aswell as inormative text describing the design conceptand process.

A bonus CD contains drawings eatured in the book,in both eps and dwg (generic CAD) ormats.

Drew Plunkett was Head o the Depar tment o Interior Design at

the Glasgow School o Art a nd h

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