US Latino marketing | Public Relations and Digital

Federal Government Finding the Contracts

Federal Government

Learn to define the market, what makes government business

unique and getting ready to compete for over for goods and services.

550 billion

Luis Alfredo Vasquez-Ajmac (LAVA)

-Entrepreneur, multi-cultural marketing expert

-Through the 8(a), SBIR and GSA, LAVA has won millions of dollars in federal government contracts

-LAVA’s clients include U.S. NAVY, Small Business Administration (SBA) , U.S. Department of Homeland Security, HUD, U.S. Department of Education, U.S. Department of Health Human Services, and others state and local agencies

Doing business with the Government Government

-New world to navigate

-Just finding work is hard

-What makes government business unique

Three branches of Government

ExecutiveLegislative

Judicial

Prospects

Federal government agencies

Sub agencies

Government contracting fundamentals

-Program Officer, PO

-Contract Officer, CO

-Teaming

-MBE certifications

Finding contracts

-Selling process is multi-layer

-Know your targets

-Negative perception of vendor-small business

-Face to face

-Online, Fedbizop

-Agencies

-GSA

Where to find leads

How to get work

-Build relationship

-Strong teamYou can make it happen, no matter what

-Sources Evaluation Board

-Oral presentation

-BAFO

-Show how you will do the job

-Debrief

RFPs

How the government buys

-Credit cards

-Sole source

-IDIQ MAC

-GWAC

-Firm fix

-Cost plus

-Time and material

Pricing

We WonNow comes that hard part, work

Project management, next chapter