Date post: | 27-Jan-2015 |
Category: |
Business |
Upload: | marli-mesibov |
View: | 110 times |
Download: | 2 times |
@marsinthestars @LavaCon
Content Strategy and Brand Personalities
Marli Mesibov
@marsinthestars @LavaCon
About the Speaker
• Content strategist based in Boston
• I specialize in creating brand guidelines
• I’m on Twitter as @marsinthestars
• I have a weakness for the muppets
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
• Developer• Public Speaker
• Innovator
• Entrepreneur
Branding specialist
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
PBS brand…
@marsinthestars @LavaCon
• Educates• Informs• Inspires
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
PBS’ mission is to create content that educates, informs and inspires.
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
“The Verizon commitment is to put our customers first by providing excellent service and great communications experiences.”
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
1. Research
2. Brainstorming
3. Taxonomy Creation
4. Archetype Selection
5. Message Architecture Development
@marsinthestars @LavaCon
Research
@marsinthestars @LavaCon
Brainstorming
@marsinthestars @LavaCon
Taxonomy Creation
@marsinthestars @LavaCon
Archetype Selection
@marsinthestars @LavaCon
Message Architecture
@marsinthestars @LavaCon
“Carbonite helps you keep your files safe, so you can get them wherever and whenever you need them.”
@marsinthestars @LavaCon
@marsinthestars @LavaCon
Words have the power to create a personality.
@marsinthestars @LavaCon
Words have the power to create a
@marsinthestars @LavaCon
personality.brand.
Thank you!
@marsinthestars @LavaCon