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Credentials&ScopeofServicesNovember2016

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CONTENTSTheLavaPMWay

PerformanceMarketinginAsia

PartneringwithLavaPM

LavaPM Cases

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TheLavaPMWay

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WhoWeAre

SpecialFocusonnon-Englishworkingmarkets

Beijing(HQ)

Shanghai

Bangkok

HongKong

Tokyo

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TRUEPerformanceMarketingis… alotmorethanjustperformancemedia…Itiswherewebear,togetherwithourclients,theirtargetsformarketing-generatedpipeline/revenue&theirKPIsformarketingcontributiontorevenue.LavaPM helpsorganizationsbridgethegapbetweenmarketingandsales.

Deliveringmeasurablebusinessresultsformarketers

Our Mission

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PerformanceMarketinginAsia

Data&analyticsgivesustheinsighttoengagewithyourtargetaudienceattherightplace,attherighttime.Andatscale… Allwithonefinalgoalinmind,i.e.conversiontosales.

Whatyoucan’tmeasure,doesnotexist.

“InGodwetrust,allothersmust bringdata”

Dr.WEdwardsDeming

MarketingTechnologyenablesPerformanceMarketing

Hottestmarketingtechnologytopicsglobally• Marketingautomation• Account-basedTargeting• PredictiveAnalytics• AutomatedContentAggregation/Creation

HowmanyofthisexistorhavetherequisitesupportinChina(thelargestmarketinAsia)?

HowmanymarketersinChinaorThailandhavethe“know-how”tofullyleverageMarTech intheirwork?

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TheuniquepotpourrithatisAsiaThere’snoone-size-fits-allinsales/marketing,neithercanwelookatAsiaasonesingleregion,unlikeinthecaseofEurope.Underlyinglanguage/cultures/nuancesforeachAsiancountrydictateswhetherabusinesstheresucceedsorfails.ThisbecomesevenmorecrucialwhenitcomestothecountrieswhereEnglishisnottheworkinglanguage.Canyoucustomizeyourmulti-touchstrategiestoallthedifferentcultures/languages/info-consumption-patternswhichisAsia?Canyoudosoatscale?

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AgeoftheCustomerYourcustomerisempowered,spoiltforchoicewithregardstoaccessibleinfo,expectsconsistent&high-valuein-personanddigitalexperiences,wantsacomplete&effortlessexperience,anddemandsinstantgratification.

Areyourcontent/marketing/sales/CRMpreparedfortheomni-channel-cum-360-degree-viewshiftrequiredtoenablepersonalizedexperiencesforeachofyourclient?Atscale?

ThedigitaltransformationthatledtotheAgeoftheCustomerhasrenderedthetraditionalsalesfunnelobsolete…

70%ofthebuyer’sjourneyiscompletebeforeabuyerevenreachesouttosales.

DoyouhavethecapabilitytoinfluenceyourTargetAudienceateverystageoftheirpurchasedecisionjourney?Canyoudothisfortheaverage7-17decision-makersinaB2Bdeal?Canyoudothisatscaleforhundreds/thousandsofsuchclients?

SiriusDecisions

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LavaPM asyourPartner

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LavaPMisthePerformanceMarketingpartnerto…

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LocalizingBest-in-ClassMarTechplatformsfornon-EnglishAsia

AD-SERVING&TRACKING SEMTRACKING WEBANALYTICS

MARKETINGAUTOMATION CRM

CHINAE-COMMERCE/M-COMMERCE

(TRAFFICTOSALESCONVERSIONS)

SOCIALINTEGRATION&OPTIMIZATIONTOCONVERSIONS

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Data-DrivenMarTech-leveragedSolutionsbyLavaPM

ProgrammaticforB2BEspeciallyinnon-English-workingAsiancountries,programmaticoptionsarealmostentirelygearedtowardstheconsumermarket.LavaPM’s B2Bprogrammaticservicesuiteallowsclientstoenjoythesamebenefitstheirdeveloped-worldcounterpartsareexperiencingthroughprogrammaticsolutions.

Cross-PlatformCross-DeviceContentActivationNon-disruptivecontentformatsinplaceoftraditionaladvertisingoptions,syndicated &trackedtoconversionprogrammatically.

AnalyticsOn-DemandOnanymarketinganalyticsplatform,andwithconversiontomeasurablebusinessresultsatthecore,LavaPM givesyoubothdatainsightsANDlocalmarketingnext-stepsyoucantaketobringyourtop-linetothenextlevel.

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LavaPMpreparesyouforyourGo-To-Market

• Competitive/MarketLandscapeAudit• CustomerExperienceConsulting

§ PersonaLocalization/Optimization/Creation• ContentStrategy

§ Contentaudit,ContentMappingtoPersona&Buyermaturity

§ Contentlocalization/re-purpose/creation§ Iterativecontenttesting

LavaPM ensuresyourGo-To-MarketresultsinREALbusinessoutcomes

MarketingAutomation LeadNurtureProcess

Lead-Acceleration&Marketing-SalesAlignment

ConsolidatedPERFORMANCEMETRICSreporting• Notjustmarketingcampaignreporting,buta

consolidation&analysisofALLtracking/analytics/CRMplatformsandsalesinput.

• BothdatainsightsANDsales/marketinginsights

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LavaPMChinainthenearfuture– StayTuned…

LavaLink LavaABMLavaDMPThiswillmakeLavaPM thefirstindependentmarketingagencyinAsiawiththebeginningsofa

TRUE technology-stack,allowing3rd-partydataaccessthroughtheGreatFirewallfor

ChinaDSPs/data-users

IP-TargetingbyCorporates&IPIdentificationofCorporates.ThiswillmakeLavaPM first-in-China-marketwithanAccount-based-Marketingsolution.

ThiswillmakeLavaPM thefirstB2B-focused3rd-partydata-

providerinChina

STAGE1 STAGE2 STAGE3

Marketingthatdeliversmeasurable businessoutcomes