BE THERE OR BE SQUAREJuly 8th, 2015Search Optimization Redefined:First Page Means BIG Business.
August 13th, 2015
Social Media: The Steps to Success
Full schedule at www.insivia.com/seminar
Andy Halko@andyhalko
Insivia@insivia
LAW FIRM WEBSITESWHAT WORKS &WHAT DOESN’T
THINK SMART.ACT BOLD.
CREATESTRATEGIES
AUDITS
CONSUMER RESEARCH
PERSONA DEVELOPMENT
POSITIONING
CHANNEL PLANNING
STRATEGIC PLANS
SALES PROCESS MAPPING
MESSAGE DEVELOPMENT
REACHPROSPECTS
SEARCH OPTIMIZATION
PPC / ADVERTISING
CONTENT MARKETING
SOCIAL MEDIA
E-MAIL MARKETING
MARKETING AUTOMATION
DIRECT MAIL
PUBLIC RELATIONS
CONVERTLEADS
WEB DESIGN
MOBILE APPS
INTERACTIVE EXPERIENCES
WEB APPS / TOOLS
VIDEO
MOTION GRAPHICS
MICROSITES
A/B TESTING
CLOSESALES
E-COMMERCE
PRODUCT CONFIGURATORS
ONLINE ESTIMATORS
PRESENTATIONS
SALES COLLATERAL
AUGMENTED REALITY
ONLINE PROPOSALS
CRM
VALIDATION
THOUGHT LEADERSHIP
LEAD GENERATION
PRIMARY GOALSFOR LAW FIRM WEBSITES
INSIVIA REVENUE MAPPING
OUR GOAL IS
REVENUE
TARGETING
DRIVESSUCCESS
THE SINGLE BIGGESTPROBLEM IN
COMMUNICATIONIS THE ILLUSION
THAT IT HAS
TAKEN PLACEGEORGE BERNARD SHAW
BE STRATEGIC
OBJECTIVE 1: VALIDATION
ARE YOU WHAT YOUSAY YOU ARE?
VISITORS FORM AN OPINIONIN LESS THAN 3 SECONDS.
FIND YOURBLUE OCEAN
OBJECTIVE 2: THOUGHT LEADERSHIP
CREATE VALUETO WIN
VALUE IS KINGHelp me solve a problem
Teach me something new
Tell me a story
Show me something I’ve never seen before
Make me laugh, or cry, or cheer
CONTENTVALUABLE UNIQUE
RELEVANT
SEARCHINBOUND LINKSSOCIAL SHARES
PHRASE FOCUSED
SOCIALPOSTS
SHARESVIRAL
E-MAILCONTENT
SEGMENTS
AUTOMATIONCONTENT
SEGMENTSPROFILES
PPCLANDING
PAGES
SALESFOLLOW UPS
TRADITIONALTRADE SHOWDIRECT MAILWORKSHOPS
Know What Matters
RETENTION, REFERRALS +
CLIENT GROWTH
TEACH SOMETHING NEW
THANK FOR BUSINESS
EXPLAIN NEW SERVICES
ASK FOR REFERRALS
CONNECT WITH OTHERS
SPARK A CONVERSATION
ESTABLISH EXPERTISE
OBJECTIVE 3: LEAD GENERATION
YES, IT IS POSSIBLE
INSIVIA REVENUE MAPPING
AWARENESS + TRAFFIC
ENGAGE + CONVERT
www.insivia.com/budget-calculator/
NURTURE
Check out our Case Study on Mid Market EMAIL 12 Days later
EMAIL 210 Days later
EMAIL 330 Days later
Join our Webinar on 2014 Tax Insights
Schedule A Mid-Market Tax Specialist
CLOSE
TRENDS
WHAT SHOULD YOUBE DOING NOW?
INTERACTIVE DIRECTORIES
www.westonhurd.com
CROSS CONNECTED CONTENT
www.calfee.com
PRIMARY SITE
MANUFACTURING
CAREERS
PATENTS
MICROSITESFocused sites forMore impact.
PRODUCTSERVICEVERTICALAUDIENCE
RESPONSIVE + VISUAL
www.mdllp.net
MEASUREMENT
GOALS WITHOUT ACOUNTABILITYARE NOT GOALS
GOOGLE ANALYTICSTONS AND TONS OF DATA
WHAT MATTERS
TOTAL VISITS
BOUNCE RATE
SOURCES
GOAL CONVERSION
SHARES
INTERPRETDO NOT RELY ON SINGLE POINTS OF DATA.
ANALYZE LONG-TERM COMBINE DISCOVERIESALWAYS BE TESTING
TAKEAWAYSGET STRATEGIC
VISUALS & MESSAGE ARE HUGE
LAW FIRMS CAN GET LEADS
MEASURE & INTERPRET
Where can I go from here?
• Website Audit
• Strategic Consulting
• Custom Workshop
• Classes
GOT QUESTIONS?
Check out information on Future seminars or access slides from past ones at insivia.com/seminar
