Ferdian Jap Law Practice Management
Professor Bassett
Stetson University College of Law
Law Firm Web Site
• Stagnant Web Site • No Updates • No Client Interaction • No Content • Only Holiday Cards
Problem Summary
• Identify and point out problems• Old information on page • # of Visits • Analytics • Alexa Analysis• Propose Solutions • Finances/Budgets• Proposals • Marketing Plan
Steps to Success
• Alexa Analysis www.alexa.comProblem
• Alexa Analysis Problem
• Proposals• Marketing Firm ~> Branding • Logo, Website, and Marketing Plan • Customized websites and branding: $5,000
and up • Template website: $500 and up
Solution
• Proposals• www.orangelab.in
Solution
• Finances• 5 Partners = $2,000 per partner • $10,000 total for contingencies +
Marketing campaign • Backup plan = $500 per partner• India company • B2B Trade• Sponsorship/Mention
Solution
• The Plan • New Brand• Logo – movement towards flat
Solution
• The Plan • New Website • Shareable – Social Networking• Not too Creative • Not too much info/buried info• Follow-ability – RSS Feeds, Emails,
text• Links to others (attorney profiles)
Solution
Solution
• The Plan • Others• Social Networks• Blog• Videos• PR – Media releases • Event Sponsorships
Solution
• Results Measurement - ROI• Measureable Goals/Target• Surveys • New Business• Page Visits • Alexa Statistics
Results
• Partner PromotionResults
• Questions? Thank you