8
LAW OF CONTRACTION
LAW OF CONTRACTION
LAW OF CONTRACTION
Submitted to: Sir ShakeelSubmitted by : Mudassar bin Zaheer
MBA 4TH A
LAW OF CONTRACTION
• A brand become stronger when you narrow its focus.
• Contract your brand results in a powerful brand.
LAW OF CONTRACTION
Retail category killers follow the five step pattern.
• Narrow the focus.• Stock in depth.• Buy cheap.• Sell cheap.• Dominate the category
STARBUCKS COFFEE
PETE’S SUBWAY
TOYS”R”US
PIZZA HUT
