Social Media and Law StudentsLisa Du Bois Low

Assoc. Director, Digital Communications & Emerging Media

Texas Tech University

@ldlow

Who Are You?

TwitterNetworking, breaking news, knowledge base/resources

LinkedInNetworking, exchange expertise, increase your visibility, special interest groups

Blog/WebsiteShowcase your talents

FacebookPersonal space

Pinterest

Where are you?

Geo-based: Yelp, FB Places,

Foursquare & Foodspotting Virtual tips, discounts and

recommendations Find and connect with

friends

Don’t over-share.

Build and Protect Your Personal Brand

What are your goals?

What’s your strategy?

What are you willing to share and with whom?

Form a support network!

Consider keeping your private accounts separate from professional.

If you make a mistake, correct it and move on!

Social Media & You: Dress To ImpressLinkedIn

Formal

All professional, all the time. Your virtual resume.

Facebook

Business Casual

Know your friends: it’s a class reunion, company picnic and neighborhood block party rolled into one.

Twitter

Business Cocktail

Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.

Don’t Bring Social Media to the Party

Got my drunk text on,

I’ll regret it in the mornin’, but tonight,

I don’t give a I don’t give a I don’t give a

Texting and email can be dangerous too.

Don’t Get Dooced!

Devry Professor Fired for blog criticizing the university.

St. Augustine's College Student Roman Caple Banned From Graduation Over Facebook Post

Juror Dismissed After Facebook Slip

Do you tweet?

Keep it clean. Don’t be snarky.

Remember if you mention someone, they are probably listening.

Tweet: 140 characters or less

@: Sends a tweet directly to another twitter user (public)

DM: Sends a tweet directly to another twitter user (private)

RT: Retweet someone's tweet

Hashtags: The # symbol is used to mark keywords or topics

Find interesting Tweets Connect with like-minded

Tweeple Virtually attend

conferences and events without leaving your office

Special Considerations for Lawyers

Do not provide legal advice or counsel

Do not take a position on legal issues

Do not express opinions regarding people or controversial topics

Do not discuss employer’s business or clients

Rules of professional responsibility apply

Uh, don’t do that.

Facebook status:

Opening discovery on a DUI case and seeing "refusal" for a blood test is as exciting as getting exactly what you wanted for your birthday. Even better when I see "refusal" AND "did not consent to voluntary roadside maneuvers." There's a reason they call them "voluntary" folks (in legal terms, they're just building probable cause to arrest you for DUI). Yay! It's a good Friday!

Voice your concern or opinion, then move along.

Take a breath, count to 10, play angry birds.

Remember, brands are run by real people.

Ask yourself if you would feel comfortable making your comments face-to-face.

Don’t be a troll.

Lock and Load!

http://chronicle.com/blogs/profhacker/six-steps-for-checking-your-facebook-privacy/30402

Step 1: Acceptance

Step 2: Check your settings and TOS

Step 3: Stay informed

Step 4: Know thy friends

Step 5: Have a plan

Step 6: Rinse & Repeat

Facebook Privacy Settings

Apps (FB + Others)

Geo-based

Syndication

Draw the line, or someone else will draw it for you.

WANT TO TALK ABOUT IT OR SHARE WITH OTHERS?

Email: lisa.low@ttu.edu@ldlowGet the deck: slideshare.net/ldlow

Source Material

http://servedfreshmedia.com/2010/10/which-profile-aspects-should-be-emphasized-on-twitter-facebook-and-linkedin/

http://www.slideshare.net/PRsarahevans/sevans-strategy-getting-started-with-twitter

http://www.siliconbeachtraining.co.uk/blog/twitter-heckled-know-your-audience/

http://www.mediabistro.com/mediajobsdaily/a-twitter-mistake-turns-into-a-win-win-for-all_b5788

http://www.netwitsthinktank.com/online-fundraising/facebook-is-great-but-does-it-really-work-for-fundraising.htm

http://www.usatoday.com/tech/news/2011-04-12-1Ajapansocialmedia12_CV_N.htm

http://twitter.com/afpihq http://www.huffingtonpost.com/2010/07/26/fired-over

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