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Layar Augmented Reality presentation for MIPTV Cannes

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Presentation by Layar's co-founder Claire Boonstra's on the possibilities of the Layar Augmented Reality browser and platform for TV content, publishers and brands.
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© 2010, Layar B.V. Claire Boonstra Co-founder @claireboo on twitter April 15th 2010 vrijdag 16 april 2010
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Page 1: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Claire BoonstraCo-founder

@claireboo on twitter

April 15th 2010

vrijdag 16 april 2010

Page 2: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Layar Reality Browser

vrijdag 16 april 2010

Page 3: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Layar Reality Browser

vrijdag 16 april 2010

Page 4: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Layar is an open platform

Developers Users

Brands & Content

vrijdag 16 april 2010

Page 5: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Layar - the company

Founded in June 2009Based in Amsterdam

3 founders32 people

Funded: 2,5 million Euro

vrijdag 16 april 2010

Page 6: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Layar - the platform

500 layers published2000 layers in development

3000 content creators worldwidenearly 1,5 million downloads

Android and iPhone

vrijdag 16 april 2010

Page 7: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Examples and best practises:General

vrijdag 16 april 2010

Page 8: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Buildings you can’t see (yet)

Layer developed by NAi/ IN10

vrijdag 16 april 2010

Page 9: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Beatles Magical AR tour

Layer developed by AugmentRealityvrijdag 16 april 2010

Page 10: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Virtual Public Art Project

Layer developed by Superimpose/ VPAP

vrijdag 16 april 2010

Page 11: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Run around and collect them all

Layer developed by John Sietsma

vrijdag 16 april 2010

Page 12: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Ubisoft’s Splintercell

vrijdag 16 april 2010

Page 13: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

AR flashmob

vrijdag 16 april 2010

Page 14: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Some inspirationfor TV content

vrijdag 16 april 2010

Page 15: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

TV format Reality

vrijdag 16 april 2010

Page 16: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.Layer developed by AugmentReality

Car TV Show

how would the Lotus Cosworth look in your backyard?

vrijdag 16 april 2010

Page 17: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Discover Platform 9 ...

... at the nearest train station

3/4

vrijdag 16 april 2010

Page 18: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.Layer example

CSI in real life

vrijdag 16 april 2010

Page 19: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

SATC tour

and learn where Carrie bought her Manolo’s

vrijdag 16 april 2010

Page 20: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

More than a functional tool

Situation Awareness(360 degree, ambient)

Focused Experiences(Third Party layers)Context

vrijdag 16 april 2010

Page 21: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Augmented Reality is to become a new

Mass Medium

vrijdag 16 april 2010

Page 22: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Samsung:

Global pre-installation agreement

Tens of millions of phones equipped with Layar, already in the shop

vrijdag 16 april 2010

Page 23: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

In summaryYour own AR experience

Healthy ecosystem

Unique engagement brands - users

Connect TV with Reality

Tens of millions of users in 2010

vrijdag 16 april 2010

Page 24: Layar Augmented Reality presentation for MIPTV Cannes

© 2010, Layar B.V.

Save the date: June 18th, 2010

Amsterdam

Layar NEXT event

vrijdag 16 april 2010


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