Introduction to Augmented Reality and Interactive Print Webinar, February 2014

Maarten Lens-FitzGerald, Co-founder

Maarten Lens-FitzGerald Layar Co-Founder

maarten@layar.com

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Olga Beza Technical Support Engineer olga@layar.com

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45 minutes presentation 15 minutes Q&A

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Questions via ”question box” !

Download the deck now via link in the chat, will be available on line later as well

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Part of webinar series, www.layar.com/events/

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https://www.layar.com/events/

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Agenda - History - Examples - Tools & Walk Through - Q&A

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HistoryFrom Augmented Reality to Interactive Print

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1968, Ivan Sutherland

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1992, Tom Claudell and David Mizell

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future world

1984, TerminatorB8

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Today Augmented Reality rides on the smart phone wave

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A brochure cover

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The brochure cover is scanned with free Layar app

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The image is analyzed

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The image ‘fingerprint' is matched with the database in the cloud

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The digital media is downloaded and placed “on” the magazine

This is AUGMENTED REALITY

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Image recognition !

Augmented reality for Digital Content

No special printing technology No special Codes

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Better than QR codes: - No ugly visual - Rich media - Change after publishing - Wow effect !

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The future of online is offline

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http://www.youtube.com/watch?v=-N5xBSMfRTA

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10 million downloads in the US

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Android, iOS phones and tablets 36 million globally

70.000 publishers & marketeerson the Layar Creator

Layar 101

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WE SEE....

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Layar 101

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About Layar

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Founded June 2009 Backed by VCs Intel, Prime, Sunstone 30 people offices in Amsterdam, New York, Toronto Global leader in mobile augmented reality Android, iPhone, iPad

Layar 101

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WHO WE WORK WITH Layar 101

LAYAR How to Make Money with Augmented Reality in Publishing

Largest 10 million downloads in the US

36 million world wide !

Easiest enhance a page in less then 60 seconds

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Fixed Pricing 1 enhanced page is €45 / $60,

no matter the print run or usage !

fast, versatile, robust

Layar marries print to digital

How to Make Money with Augmented Reality in Publishing

Publishers

PrintersRetailersBrands

Real Estate Agents

Educators Hospitality Industry

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Why use Layar?

Morale Boost, Image Upgrade

Real Estate & Layar

Amaze !

Engage !

Fill your Funnel !

Measure

EXAMPLES

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Globe And Mail: Sponsored Editorial Special

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Volkskrant Magazine: Effective Concept

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DJMAG: Video en Playlists

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Menshealth: Shopping!

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Porter: Style & Commerce

INC. MAGAZINE

Sponsored editorial videos, ad upsales

Layar 101

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Sold advertisers special AR & app based campaigns

Seventeen

Created by Layar Partner

Layar 101

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What you see with Layar Unlock deal Get Coupon

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Redbook

Created by Layar Partner

Layar 101

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Redbook How to Make Money with Augmented Reality in Publishing

Created by Layar PartnerThe actual page The product list

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Brochures

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Billboards

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Books, Real Estate & Events Layar 101

The Meringue Girls from London enhance their cook book with their videos

Australia’s Real Estate agency- 4one4 enhances its prig material with video and links

The interactive Art far linked to its website and showed a art video on its poster.

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Business, xmas cards & more

Tools & Walk ThroughWhats in the box?

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Image recognition !

Augmented reality for the buttons and video

No special printing technology No special Codes

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Free Layar App !

2D and 3D Augmented Reality QR code scanning

GEO & Interactive Print !

Pop out mode !

iOS and Android Phone& Tablets

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Also a custom branded app and the SDK B45

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Pop out and lean back! B46

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Easy drag 'n' drop online creation tool

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Standard Buttons

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Interactive Print content CAN be changed after publication Once a credit is used it cannot be applied to another page. Price unrelated to print run or circ. Pay with Creditcard or Paypal

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GEO and 3D Great effect yet technical skills required: DIY or work with Layar Partners: layar.com/partners

Funda on Layar MRDRV “Market Hall” in Rotterdam, NLB52

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Creating Successful Campaigns layar.it/ECCguide

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Useful Files

Calls to Action Guide & Asset Pack layar.it/CallsToActionPack

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The boom of Interactive Print is Starting

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Why use Layar?

Morale Boost, Image Upgrade

Real Estate & Layar

Amaze !

Engage !

Fill your Funnel !

Measure

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LAYAR How to Make Money with Augmented Reality in Publishing

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Thank you!

Maarten Lens-FitzGerald maarten@layar.com !

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www.layar.com/support

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