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© 2011, Layar Confidential and Proprietory Some Personal Learnings The Next Web - April 27th 2011
© 2011, Layar Confidential and Proprietory
Some Personal LearningsThe Next Web - April 27th 2011
© 2011, Layar Confidential and Proprietory
Disclaimer
© 2011, Layar Confidential and Proprietory
Learnings are personal
© 2011, Layar Confidential and Proprietory
Who am I?
© 2011, Layar Confidential and Proprietory
“I can't move without a clear purpose. If you ask me to move, I naturally tend to ask why..”
Raimo van der Klein (1973)
Product Marketing Manager - Nokia NetworksKey Account Manager - Nokia Mobile PhonesPrincipal Innovation Manager - KPN Mobile Consumer“ZZP’er” working on Mobile at NOSChairman/Co-founder Mobile Monday AmsterdamCo-founder SPRXmobileCEO/Co-founder Layar
© 2011, Layar Confidential and Proprietory© 2011, Layar Confidential and Proprietory
© 2011, Layar Confidential and Proprietory
What is Layar?
© 2011, Layar Confidential and Proprietory
Layar is many things.. to many people:It's an app to impress your friends withIt's a platform to make money with through building layers for corporationsIt's a nice collection of screenshots to use in articles.It's the story of a couple of young entrepeneurs from the NetherlandsIt's the company securing ridiculous amounts of venture capitalIt's a company without a clear business model.It's 1.5 million people using it every month It's 6.000 developersIt's 57 people
© 2011, Layar Confidential and Proprietory
What is Layar for us?
© 2011, Layar Confidential and Proprietory
An opportunity to learn what AR is
A means to democratize Space
We democratize Space
© 2011, Layar Confidential and Proprietory
Our relation with the objects around has changed the last decades. Media, products, advertising, content..
The Spectacle"In societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation. " — Guy Debord
We are blinded. Not able to see through the “spectacle”.
© 2011, Layar Confidential and Proprietory
An opportunity to learn what AR is
A means to democratize Space
© 2011, Layar Confidential and Proprietory
An opportunity to learn what AR is
A means to democratize Space
First Learning! You can start without a purpose but with the
strong will to make something
© 2011, Layar Confidential and Proprietory
My Key Learnings
© 2011, Layar Confidential and Proprietory
Trust your gut!!Observe, Listen and Feel
Don’t react to much on outside stimuliFind quiet time
Don’t worry about not having argumentsDon’t ignore the things that don’t make sense
Use the people around you to help you clarify your feelings.
© 2011, Layar Confidential and Proprietory
Find your PulseSet the length and the height of your waves
Who is leading which phase?Move like one organism
Make the phase where you are in explicitReduce the amount of departemental plans
© 2011, Layar Confidential and Proprietory
Focus!Say no to most opportunities
Just do one thingDon’t create large lists with actionpoints.
© 2011, Layar Confidential and Proprietory
Value personal growthGrow as a team
Break through personal ceilingsCreate a safe learning environment
Spend time on team positioningDon’t be afraid to plan things that were forgotten
© 2011, Layar Confidential and Proprietory
Summary
Trust your gutFind your Pulse
Focus!Value personal growth
