The Team To reach us, dial 508-238-9698, plus the extension listed below: Sales & Construction Scheduling: David Hobaica • Ext. 210 [email protected]Pool Construction: Robert Hobaica • Ext. 208 [email protected]Service & Liner Department: Mike Santel • Ext. 215 [email protected]Liners: Matt Machado • Ext. 213 [email protected]Purchasing Agent: Kevin McPherson • Ext. 212 [email protected]Billing & Accounting: Ken Bagdon • Ext. 209 [email protected]Marketing Director: Tara Sullivan • Ext. 204 [email protected]Marketing Assistant: Debbie Plant • Ext. 220 [email protected]Reception: Ext. 200 Email: [email protected]Web site: www.eastonpool.com Corporate Headquarters 736 R Washington Street South Easton, MA 02375 TEL: (508) 238-9698 FAX: (508) 230-2380 Retail Locations 811 Washington St. • Rte. 138 South Easton, MA 02375 508-238-5068 508-230-8250 Fax 1332 Main St. • Rte. 1A Walpole, MA 02081 (Next to Cumberland Farms) 508-668-6660 508-668-6664 Fax 2014 Retail Hours for Our Easton & Walpole Stores APRIL Easton Opening: April 1, 2014 Walpole Opening: April 11, 2014 Tuesday - Friday: 10AM - 5PM Saturday: 9AM - 4PM MAY & JUNE Monday - Friday: 9AM - 6PM Saturday: 9AM - 4PM Sunday: 10AM - 2PM Closed Memorial Day, Monday, May 26th JULY & AUGUST Monday - Friday: 9AM - 6PM Saturday: 9AM - 4PM Closed Sundays Closed Friday, July 4th SEPTEMBER Monday - Friday: 9AM - 5PM Saturday: 9AM - 4PM Closed Sundays Closed Labor Day, Monday, September 1st OCTOBER Tuesday - Friday: 10AM - 5PM Saturday: 10AM - 3PM Closed Sundays & Mondays NOVEMBER Wednesday - Saturday: 10AM - 2PM Please note that our Walpole store will close on October 18th for the season, and our Easton store will close on November 8th for the season. Where great backyards begin! FROM THE DESK OF DAVID HOBAICA SERVING THE SOUTHEASTERN MASS. AREA SINCE 1972 INSIDE THIS ISSUE PAGE 2 POOL SCHOOL IS COOL A GREAT LOOP-LOC DEAL PAGES 3 & 4 BIOGUARD EARLY BUY PAGE 5 MIKE’S SERVICE CORNER THE RETAIL CORNER At Easton Pool & Spa, Our Top Priority Is Customer Service SPRING 2014 Where great backyards begin! THE WAVE SPRING 2014 PAGE ONE Here’s hoping that you’ve all weathered this very cold winter and are looking forward to spring as much as I am. One of the benefits of owning a seasonal business is that the winter months give me a chance to work with my team and reflect on the business and implement changes that will benefit you, our customers. Our model has always been one where customer service is our top priority. And with that we continue to make improve- ments in all three of our divisions, retail, service and construction, so you can have the best user experi- ence possible. Our retail stores will be undergoing a technology overhaul in 2014! While our employees will notice how much easier it is for them to do their jobs, you, the customer, will notice how quick and efficient the process of getting your water tested and completing your purchase has now become. Our new system ties into our water testing technology, reducing the amount of double keying and ultimately freeing up our staff to spend more time with you. Please stop by our Easton or Walpole stores opening April 1st to receive your Early Buy discounts. Steve Crowley (Easton Store Manager) and Jim Auld (Walpole Store Manager) and the rest of our retail our team will be happy to answer your questions and get you ready for the upcoming season. Our Service Department contin- ues to be second to none. Mike Santel oversees a top-notch staff that is professional, knowledgeable and efficient. Mike has instituted feed- back and training sessions with his team on an ongoing basis. These sessions include comprehensive discussions where Mike reviews feedback he has received from our customers regarding the quality of their service experience. This feed- back is both a tool for rewarding the team when we are exceeding your expectations, and also for making improvements in learning where we can do things better. In addition, Mike is providing his team with lots of hands-on experience at the job site when pools are being installed, to ensure they are learning the mechanics first-hand. When a service call comes in months or years later, the service technician will have a base knowledge of all the different types of pools and equipment we support. By closely monitoring your feedback, as well as our staff’s personal development, we create an environment for a customer experience that surpasses all others. (“Priority” article continued on page 2) Left to right: Rob, David, & Henry Hobaica. Three men, two generations, one goal: the pool of your dreams. Hands-on craftsmanship will always be a hallmark of our award-winning work. Retail Locations Easton 508-238-5068 • Walpole 508-668-6660 Find us on Facebook, Twitter, Pinterest, Instagram & Houzz
Transcript
The TeamTo reach us, dial 508-238-9698, plus the extension listed below:
Sales & Construction Scheduling:David Hobaica • Ext. 210
Closed Memorial Day, Monday, May 26thJ U L Y & A U G U S T
Monday - Friday: 9AM - 6PMSaturday: 9AM - 4PM
Closed SundaysClosed Friday, July 4thS E P T E M B E R
Monday - Friday: 9AM - 5PMSaturday: 9AM - 4PM
Closed SundaysClosed Labor Day, Monday, September 1st
O C T O B E RTuesday - Friday: 10AM - 5PM
Saturday: 10AM - 3PMClosed Sundays & Mondays
N O V E M B E RWednesday - Saturday: 10AM - 2PM
Please note that our Walpole store will close onOctober 18th for the season, and our Easton store
will close on November 8th for the season.
Where greatbackyards
begin!
FROM THE
DESK OFDAVID
HOBAICA
S E R V I N G T H E S O U T H E A S T E R N M A S S . A R E A S I N C E 1 9 7 2
INS IDE THIS I SSUEPAGE 2
POOL SCHOOL I S COOLA GREAT LOOP-LOC DEAL
PAGES 3 & 4B IOGUARD EARLY BUY
PAGE 5MIKE ’S SE RV ICE CO RNE R
T HE RE TA IL CORNE R
At Easton Pool & Spa, Our Top Priority Is Customer Service
S P R I N G 2 0 14
Where great backyards begin!
T H E W A V E S P R I N G 2 0 1 4 P A G E O N E
Here’s hoping that you’ve allweathered this very cold winter andare looking forward to spring as
much as I am.One of the benefits of owning a seasonal business is that the winter months give me a
chance to work with my team and reflect on the business andimplement changes that will benefityou, our customers. Our model hasalways been one where customerservice is our top priority. And withthat we continue to make improve-ments in all three of our divisions,retail, service and construction, so
you can have the best user experi-ence possible. Our retail stores will be undergoing a technologyoverhaul in 2014! While our employees will notice how mucheasier it is for them to do their jobs,you, the customer, will notice how
quick and efficient the process ofgetting your water tested and completing your purchase has nowbecome. Our new system ties intoour water testing technology, reducing the amount of double keying and ultimately freeing up ourstaff to spend more time with you.Please stop by our Easton orWalpole stores opening April 1st toreceive your Early Buy discounts.Steve Crowley (Easton StoreManager) and Jim Auld (WalpoleStore Manager) and the rest of ourretail our team will be happy toanswer your questions and get youready for the upcoming season.
Our Service Department contin-ues to be second to none. MikeSantel oversees a top-notch staff thatis professional, knowledgeable andefficient. Mike has instituted feed-back and training sessions with histeam on an ongoing basis. These sessions include comprehensive discussions where Mike reviewsfeedback he has received from ourcustomers regarding the quality oftheir service experience. This feed-back is both a tool for rewarding theteam when we are exceeding yourexpectations, and also for makingimprovements in learning where we can do things better. In addition,Mike is providing his team with lotsof hands-on experience at the jobsite when pools are being installed,
to ensure they are learning themechanics first-hand. When a servicecall comes in months or years later,the service technician will have abase knowledge of all the differenttypes of pools and equipment wesupport. By closely monitoring yourfeedback, as well as our staff’s personal development, we create an environment for a customerexperience that surpasses all others.(“Priority” article continued on page 2)
Left to right: Rob, David, & Henry Hobaica.Three men, two generations, one goal: thepool of your dreams.
Hands-on craftsmanship will always be ahallmark of our award-winning work.Retail Locations
Easton 508-238-5068 • Walpole 508-668-6660Find us on Facebook, Twitter, Pinterest, Instagram & Houzz
THE SERVICECORNER
MIKE SANTEL
Pool openings are the most anticipated activity of the spring season for our customers. However,since it happens just once a year, it’s easy to forget what you need to do to be ready.
To ensure that your pool is openedproperly and on time, please followthese four easy steps BEFORE yourscheduled opening date:
1. Remove ALL water and debrisfrom your cover. This step is impor-
tant so the mess on top doesn’t end up in your pool.
2. Bring the level of the pool to half way up the skim-
mer. Depending on your pool, thismay require you to pump water out,or add water to get to the correctoperating level.
3. Have all your pool equipment out and by the pool. This includesladders, rails, baskets, etc.
4. Make sure the electricity for thepumps is turned on.
Ever wonder what’s happeningonce our team gets to your house to open your pool? Once we arriveon site, assuming we are doing a fullopening, we will remove your coverand prepare it for storage.
We will then do a walk around yourpool and a visual survey. Does theliner look okay? Is the water levellower than usual? In the event we donotice something out of the ordinary,we will leave a note with your poolopening paperwork.
Next, we’ll re-install your laddersand handrails, remove all winter plugsand put all the baskets back in place.
The team will then get your filterset up and running in addition to testing the heater (if applicable)and other components to make surethey are all working properly.
This next step is very important, asthe results will serve as the guidelinefor the rest your pool season. Afteryour filter has run for 24 hours, takea water sample to one of stores andadd the applicable chemicals. Pleasenote: Easton Pool & Spa does not addchemicals at the time of opening
because of this prerequisite.Our retail staff will then test your
water using our state-of-the-art computerized system and provide you with a FREE analysis report showing what chemicals are required for your pool to run at its optimum level.
Take your printout and therecommended chemicals home andfollow the steps provided to addthem to your pool. Let the chemicalscirculate for 1 to 2 days, and then follow up with another visit to thestore to ensure your chemicals as balanced.
Your last step is to give the pool athorough vacuuming. Once that iscomplete, and you have your poolchemically balanced and the water iswarm enough: IT’S POOL TIME !
Remind the kids of your pool safety rules and enjoy the season!Remember, we are always here toanswer any questions you might have. Just give us a call!
If you have not called to scheduleyour pool opening yet, or are not onour automatic scheduling plan, pleaseemail [email protected] sothat we can add you to our calendar.
Wishing you all a very safe, warmand sunny 2014 swimming season!
T H E W A V E S P R I N G 2 0 1 4 P A G E T W O
In our Construction division, aswith our other divisions, we want tomake sure our customers can havetheir questions and concernsanswered as quickly and efficiently as possible. To that end we have responded to your feedback andimplemented a projectteam approach for each and every poolinstallation. As lead project manager, if I am not available, you will have directaccess to Rob Hobaica, Mike Santel,and/or Matt Machado for any questions you may have. In doingthis, we are giving our new pool
customers direct access to any oneof our four most trusted andtenured employees. We first implemented this model in the third quarter of 2013, and havereceived great feedback on its
effectiveness, and wewill continue this aswe move forward.
For 2014 andbeyond, we hopeyou’ll notice some ofthe changes we’vebeen implementing. As always, we welcome your
feedback, as we continue our effortsto provide the best customer service possible.
Easton Pool & Spa is starting our annual sale on Loop LocCovers extra early. Opening
is the time tothink aboutupdatingthat wintercover. Don’tget caught in
the fall looking to avoid thespring time, back-breaking
work that often comes with the traditional pool cover.
As a special offer, you cansave 10% off your cover ifyou place your deposit andorder by July 1st and install
ohDEER provides safe, organicsolutions that will protect you,your family and your yard from
ticks and mosquitoes.
Reduce the risks of contracting illnesses such as Lyme Disease and West Nile Virus and enjoy
the outdoors again!Easton Pool & Spa customers!Sign up now and you’ll receive
$25 off your first spray!
Protect You & Your Property
Naturally
Our Retail Corner shares a sneakpreview of some new things you willsee in 2014.
This season, BioGuard introducesSalt Scapes, Saltwater Pool Carechemicals. This new line is specifically designed to meet theunique needs of the growing saltwater pool market. Formulated forsalt pools, this line will work in conjunction with the Mineral Springsprogram.
For the chlorine pools that stillshock each week, we introduceBurnOut73! This will be the highest
percent of chlorine on the market at73%. (Existing BurnOut3 is 58%Chlorine). The new BurnOut73 alsodissolves better, taking care of resid-ual that sometimes settled on thebottom of the pool, which has beenfrustrating for some pool owners.
We will be expanding our lineup ofDolphin automatic pool cleaners. Wewill continue to sell the M4 Supremeand we will be adding the M3Supreme and M5 Supreme modelsto the group.
As always we will have a full lineup of pool toys, floats, tools and
accessories. Our Retail Staff looksforward to seeing you in the springto assist you with all your poolneeds. Don't forget to stock up andsave during our Early Buy sale April1st thru May 11th!
Welcome to Easton Pool & Spa’s Retail Corner!
As many of you already know,Easton Pool & Spa has a well-trainedstaff ready to make you very'pool smart.' Our annual PoolSchool is free, and a greatopportunity to learn theproper way to maintain yourpool. We'll share with you just howeasy it is to have sparkling clear waterall summer long with BioGuard's fineproducts. You'll also be automaticallyentered into a raffle for gifts valued at
hundreds of dollars! So reserve yourseat, and be ready to soak up all the
knowledge we have to share.Pool School happens onThursday, April 17, 2014from 7pm - 9pm at theCharlie Horse Pub in West
Bridgewater, MA. Space is limited tothe first 150 people who respond, so please RSVP ASAP to Debbie [email protected] no later than April 10, 2014. See you there!
All The Cool Kids Go To Pool School!
Always on the job: Matt Machado, David Hobaica, & Mike Santel.
Qty.
T H E W A V E S P R I N G 2 0 1 4 P A G E T H R E E
In anticipation of price increases, we purchased large quantities ofproduct at last year’s cost so that wecould pass this savings on to you. Wewill hold off on any price increasesuntil after our Early Buy Sale endson May 11th. We encourage youto take advantage of these terrificsavings! Our well-trained staff canhelp you find the right pool careprogram so that maintaining yourpool is as simple as 1-2-3 !
Don’t forget, once the pool water has been circulating for 24 hours,bring in your water sample to one ofour retail stores for your FREE computerized analysis. Wait to addany chemicals to the pool before youhave it tested to avoid costly metaland staining problems.
Of course, if you are opening upyour own pool, add D.E to the filter when you start up your filter. A water bottle, Tupperware container, or plastic bag is the bestway to bring in your water sample.Soda bottles and coffee cans can contaminate the sample even if youhave washed them out. And remember, the lab closes one
half hour before the store.
Get Your Pool Ready With Our Annual BioGuard Early Buy Sale!
The annual BioGuard Early Buy Sale ends May 11, 2014, so stock up NOW and SAVE!
Be sure to hurry in, our Early Buy Sale
ends May 11th!
Be sure to hurry in, our Early Buy Sale
ends May 11th!
Sign Up for OurAlgae-Free Guarantee!
Bring this order form into the Easton orWalpole retail store and our team will fill it onthe spot! Please call 508-238-5068 if you haveany questions about the sale, or if you want topre-pay over the phone before the sale ends.
List any additional items you may need here:
Don’t forget to use the Water Drop-Off Box!
We wanted to share with your whatHenry Hobaica, our founding father,has been up to in 2013. In additionto the great work he does on all ourpool rehabs at Easton Pool & Spa,Henry also spent 2013 writing hismemoir! Having only seen his initialdraft, I can say that his experience,words of wisdom and advice will beworth the read once the editors aredone with the book later this year!
