Global Marketing

Presentation

Presented to:

Professor Minerva FerrancoPresented by:

Gladys Sardino of MM 3-2

History of the Philippine's Finest Courier Company

• Founded in 1945, in which every country wasdevastated by World War II

• LBC (or Luzon Brokerage Company) was firstfounded as a brokerage and air cargo agent

• LBC was then expanded into a forwardingservice provider, specializing in air cargo

•LBC's first business procedures were to dispatchshipments via asset-based carriers and books orotherwise arranges space for those shipments

History of the Philippine's Finest Courier Company

• LBC introduced a new method of delivery, the 24 hour or overnight delivery service Philippines

•LBC decided on expanding their branches not only throughout the Philippines, but of foreign lands

•The first LBC branch outside the country was established in San Francisco, California in 1985

History of the Philippine's Finest Courier Company

• LBC has over 60 branches in the United States and Canada

• LBC Express is known as one of the biggest courier companies in the Philippines

• LBC soon became a respected leader offering fast and reliable Express Courier and Money Remittance service throughout the Philippines

• One of its earliest expansions included a bank, the LBC Development Bank in 1995, in which LBC offered banking products

History of the Philippine's Finest Courier Company

• also expanded into using the internet to further serve Filipinos. Some of its online ventures included an online gift shop, Express Regalo, and an online flower shop, Flowers Express. LBC Express also founded Digiprint, a popular photo printing shop which also offers delivery of photos.

LBC Express Logo

We like to move it. LBC Express new logo from 2013 to present

Did you know that?

The company, Tangible (created in 2008, which mission is to inspire people by making brands real) is the main responsible for the changes in the logo and slogan of LBC.

From HARI NG PADALA

into WE LIKE TO MOVE IT.

Changes in LBC’s Logo

The new logo softens the sharp corners of the old one with curved type inside a ‘guitar pick’ or shield-like container. The iconic LBC red

was retained but much of the original & red while a new tagline of ‘we like to move it’ reset the tone.

LBC Express has launched a two-minute ad to show to show that everyparcel the company delivered meansmore than its contents to the recipient.The company has also introduced anew slogan, ‘We like to move it’ –which is inspired by the song ‘I like tomove it’ by US house band Reel 2 Real.

“LBC has always been ameaningful brand. As the biggestlogistics operation they have beenhere serving the country for over halfa century. They move not just our stuffbut our hopes and dreams and loves. Itdoesn’t get much more meaningfulthan that. Our job is to make sure thatthat story comes out.”

INDUSTRY : Courier

FOUNDED : 1945

HEADQUARTERS : Pasay City

AREA SERVED : Worldwide

PRODUCTS : Post Delivery, Express Mail, Freight Forwarding, Third Party Logistics, Wire Transfers, Remittance ServicesSUBSIDIARIES : LBC Remit Express, LBC Foundation, LBC Sports Development Corporation, LBC Mundial Corporation

LOCAL

LBC Products and Services1. COURIER

A. Documents:Send your documents safely and on-time.Important documents such as authorization letters, official forms and documents, and personal items including letters and photos are delivered anywhere in the Philippines.

B. Packages:Send packages such as mobile phones such as mobil such as mobile phones, small appliances and birthday gifts anytime!Guaranteed on-time delivery anywhere in the Philippines.

2. MONEY REMITTANCE

A. Instant Peso Padala

Your remittance received instantly through pick-up at any LBC branch in the Philippines.Choose from over 750 branches strategically located all over the country.

B. ATM Remittance Card

Your remittance credit to your loved one's LBC ATM Card Withdraw anytime, anywhere in over 6,800 Megalink, BancNet, and Expressnet ATMs nationwide

C. Door-to-Door Delivery

Your remittance delivered anywhere in the PhilippinesLet your loved ones enjoy the convenience of receiving your money at home

3. BILLS PAYMENT

MERCHANTS List

Cable:

Cable Link Sun Vision

Home Cable Sky Cable

My Destiny Tridel Technologies

Filipino Cable

Water:Manila Water Maynilad

Telecommunication:Bayantel PiltelBell Telecom PLDTGlobe PT & TInnove SmartNextel

Insurance:Coco Life Philam CareCoco Plans Philam LifeInsular Life PruLifeParamount 1st Life Guarantee

Bank and Financial Services:AIG HSBC CardBank Card HSBC LoanCitibank Card MetrobankCitibank Loan

Others:Buy and Sell JCSDigiprint MXPressDigiprint T/O NorkisFame PRCFlowers Tel PPTIblaze UHIInk for Less Wi-Max

CUSTOMER TOOLS

1. Track package

- Track packages thru inputs of tracking number

2. Rate your Calculator

3. Find LBC

GLOBAL

GLOBAL EXPANSION

LBC’s continuous growth in the domestic market instigated setting foot overseas. The first LBC branch outside the country was established in San Francisco, California in 1985. Presently, LBC has over 60 branches in the United States and Canada.

A high number of Filipino migrant workers have also settled in

neighboring Asian countries. LBC expanded with four offices in Hong Kong and eight others strategically

situated in Brunei, Malaysia, Singapore and Taiwan.

BRANCHES

ASIA

- Brunei, Hongkong, Japan, Malaysia, Philippines, Singapore, Taiwan, Saipan, South Korea

NORTH AMERICA

- Canada, USA

MIDDLE EAST

- Kuwait, Qatar, UAE, Bahrain, Jordan

EUROPE

- Germany, Italy, Spain, UK, Rest of EU

OCEANIA

- Australia, Guam

(2012 updates only)

SWOT Analysis

STRENGTHS

- Strong brand name

- High reputation

- wide

SWOT Analysis

WEAKNESSES

-

SWOT Analysis

OPPORTUNITIES

-

SWOT Analysis

THREATS

-

THE END.