LBF13 Business RG

LONDON

2013

Business Rights Guide

2

WILEY US RIGHTS TEAM

Professional development and higher education titles published US, Canada & all For Dummies

Kristin Kliemann

VP, Director of Global Rights

Tel: +1-201-748-6412

[email protected]

Marc Mikulich

VP, Brand Management & International Rights

Tel: +1-201-748-5605

[email protected]

Joseph Grosso

Japanese professional development, German, French, Italian rights

Tel: +1-201-748-6683

[email protected]

Ashley Mabbitt

Dutch, Portuguese, Spanish rights

Tel: +1-201-748-7798

[email protected]

Nicole Feanny

Scandinavian, Polish, Russian, Ukrainian, and Baltic language rights

Tel: +1-201-748-8710

[email protected]

Jessica Roslin

English reprint

Eastern European excl. Polish, Middle Eastern,

Tel: +1-201-748-7733

[email protected]

WILEY UK RIGHTS TEAM

Global STM, Professional development and higher education titles published UK, Singapore & Australia

All languages except Asian languages.

Jen Holton

Associate Director, Global Rights U.K.

Tel: +44-1243-770-542

[email protected]

Sue Mattingley

Medicine & health sciences

Tel: +44 1865 47 6152

[email protected]

Julie Attrill

Higher education, professional development and physical science

Tel: +44-1243-770-646

[email protected]

Dale Morgan

Social science & humanities and life science

Tel: +44-1865-476-153

[email protected]

WILEY ASIA RIGHTS TEAM

Titles from all locations, all Asian languages, except Japanese professional development titles

Kate Song/Elena Luo/Iris Wang

Simplified Chinese

Tel: +86-10-8418-7815

[email protected]

Pauline Pek/Feifan Li/Cheryl Lee

Bahasa Indonesian, Japanese, Korean, Orthodox Chinese, Thai, and Vietnamese

Tel: +65-6-6438-090

[email protected]

3

Table of Contents

General Business ............................................................................................................ 4

Business Self-Help ................................................................................................................................... 4

Digital Marketing ....................................................................................................................................... 6 Entrepreneurship ...................................................................................................................................... 9 Finance and Investing ............................................................................................................................... 9 General Business ................................................................................................................................... 13 Management ........................................................................................................................................... 23

Professional Business ................................................................................................... 32

International Accounting ......................................................................................................................... 32 Advanced Analytics ................................................................................................................................ 32 Finance and Investing ............................................................................................................................. 33

General Business ................................................................................................................................... 35

Management ........................................................................................................................................... 36

4

General Business

Business Self-Help

Marilyn Tam

THE HAPPINESS CHOICE: THE FIVE DECISIONS THAT WILL TAKE YOU FROM WHERE YOU ARE TO WHERE YOU WANT TO BE

Business Self-Help • 978-1-118-49316-8

Cloth • US$ 24.95 • 208 pages • 15.24 x 22.86 cm. • 02/08/2013

Marilyn Tam shows how she used what she learned as an unwanted, neglected, and abused child in Hong Kong to become an international business success and humanitarian who is at peace with herself. She reveals the secrets, principles, tools and strategies for achieving a balanced, joyful life. This powerful book is filled with stories, tips and insights on how anyone can find contentment, love, and happiness from meaningful work, personal relationships, healthy mind and body, a spiritual core, and a reason for living. Unlike other self-help books, The Happiness Choice offers an overall perspective, inspiration and the support to help readers achieve their dreams.

Marilyn Tam, Ph.D. is a speaker and consultant, working globally with Fortune 500 companies, governments, and non-profit organizations. Previously, she was CEO of Aveda Corp., President of Reebok Apparel and Retail Group, and Vice President of Nike, Inc. Her previous book, How to Use What You’ve Got to Get What You Want (SelectBooks, 2010) was translated into Simplified Chinese, Japanese, Spanish, and Bahasa Indonesia.

Vince Stanzione

THE MILLIONAIRE DROPOUT: FIRE YOUR BOSS. DO WHAT YOU LOVE. RECLAIM YOUR LIFE!

Small Business & Entrepreneurship • 978-1-118-60948-4

Paper • US$ 18.00 • 256 pages • 15.24 x 22.86 cm. • 05/01/2013

This book is for individuals who believe that they deserve more out of life. Based on tested methods, not old-fashioned theories or textbook scenarios, The Dropout Millionaire shows readers how to increase personal skills, build wealth, improve their lifestyles, and unlock personal power. Drawing on first-hand experience lifting himself out of failure, the author reveals all the secrets for increasing income and standard of living. Divided into three sections, the book walks readers through the stages for taking control of their lives, learning how to earn more, and learning how to be smart with their successes.

Vince Stanzione (London, UK) is a self-made multi-millionaire active in telecommunications and financial trading. After losing his savings in the 1987 stock market crash he founded a car phone business which he later sold for over $1.3 million. He then returned to the investing world, building up a reputation as the UK’s No. 1 independent financial trader.

5

Alexander Green

AN EMBARRASSMENT OF RICHES: TAPPING INTO THE WORLD’S GREATEST LEGACY OF WEALTH

Business & Management Special Topics • 978-1-118-60882-1


French rights retained by the author

After many years on Wall Street, Alexander Green has adopted a unique philosophy based on a spiritual approach to financial planning. In this inspiring book, he offers a holistic wealth management system, showing readers the choices they can make to lead a more satisfying professional and personal life, accumulating wealth if they choose to, but also not being governed solely by financial aspirations. As he has said, “You can’t put a price on freedom, especially personal freedom. It may mean you have to change your lifestyle, buy a smaller house or one car, instead of two.” Emphasizing understanding, wisdom, and purpose, An Embarrassment of Riches demonstrates the author’s philosophy that people can experiment, and take risks, asking themselves if they are enjoying their work, or just putting themselves out to the highest bidder.

Alexander Green is the Investment Director of The Oxford Club. A Wall Street veteran, he has over 25 years of experience as a research analyst, investment advisor, financial writer and portfolio manager.

6

Digital Marketing

David Meerman Scott

THE NEW RULES OF MARKETING & PR: HOW TO USE SOCIAL MEDIA, ONLINE VIDEO, MOBILE APPLICATIONS, BLOGS, NEWS RELEASES, AND VIRAL MARKETING TO REACH BUYERS DIRECTLY, 4TH EDITION

Marketing & Sales • 978-1-118-48876-8


Rights sold to previous editions (2007, 2010, 2011): Bulgarian (Roi Communications); Orthodox Chinese (Business Weekly Publications); Simplified Chinese (Grand China Publishing House); Croatian (DVA I DVA); Czech (ZONER); German (Huethig Jehle Rehm); Bahasa Indonesia (Publishing One); Italian (Libreria dello Sport); Japanese (Nikkei BP); Korean (E-Shil MBA); Latvian (Lietiskas informacijas dienests); Lithuanian (UAB Verslo Zinios); Polish (Wolters Kluwer Polska); Portuguese (Porto [Portugal], Elsevier Editora [Brazil]); Romanian (Editura Publica); Russian (Gruppa IDT); Serbia (Mikro Knjiga); Turkish (Kapital Medya); Vietnamese (Mekongcom Corporation)

This is the most thorough update yet of the one-of-a-kind, pioneering guide to the future of marketing. It offers a step-by-step action plan for harnessing the Internet’s power to communicate with buyers directly, raise online visibility, and increase sales. It shows how large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches can leverage Web-based communication to get the right message to the right people at the right time -- for a fraction of the cost of a big-budget advertising campaign. The fourth edition includes a wealth of new content, such as: a discussion of the many changes in social media marketing since publication of the previous edition; chapters on photo sharing and newsjacking; and revised information and case studies on the new rules of marketing and PR.

David Meerman Scott is a marketing strategist, keynote speaker, and seminar leader. In his consulting work, he specializes in using online content to market and sell products and services to customers worldwide.

7

Dan Siroker, Pete Koomen

A / B TESTING: THE MOST POWERFUL WAY TO TURN CLICKS INTO CUSTOMERS



A/B testing involves posting different versions of a web page, then measuring each version’s effect on visitors, providing guidance for converting visitors into customers. Only in the last year have testing systems such as Optimizely.com enabled marketers to conduct A/B testing themselves without costly IT and engineering help. Over 2,000 enterprises, including Starbucks and Disney, use Optimizely daily to improve their website through A/B testing. This book is essential for marketers and web professionals who need to adopt a data-driven decision-making approach to prevent their companies from becoming obsolete. Important aspects covered include:

Best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers

A practical guide to start A/B testing today

A roadmap for using A/B testing to personalize a customer’s web experience

Tools to enable non-technical business owners to drive the optimization process

Dan Siroker is cofounder of Optimizely.com. He was Director of Analytics for the 2008 Obama Presidential Campaign and Deputy New Media Director for the Presidential Transition. The Obama 2012 presidential campaign also used Optimizely.com.

Pete Koomen is cofounder of Optimizely.com. Previously he was Product Manager for Google App Engine. While there, he helped launch and grow the App Engine platform to over 150,000 developers in its first year.

Mike Grehan

FROM SEARCH TO SOCIAL: MARKETING TO THE CONNECTED CONSUMER

General & Introductory Business & Management • 978-1-118-47074-9


From Search to Social presents new search strategies designed to integrate with traditional marketing methods for more effective targeting of today’s connected media consumer. Instead of turning to traditional search engines for information on products and services, consumers are now relying on social media to learn about them from other consumers. As a result, advanced marketing and advertising technologies are necessary to keep up with this shift. To succeed in this environment, businesses will need to connect with consumers and increase discoverability. This book’s revolutionary analytical and reporting techniques simplify that process and provide opportunities for timely, targeted marketing decisions based on consumer behavior and predictive analytics. The author offers practical advice and fresh theories on social network analysis, the emergence of social search, and consumer connectivity.

Mike Grehan is the producer of the SES International Conference Series, publisher of Search Engine Watch and ClickZ, and Vice President & Global Content Director of Incisive Media.

8

Annie Tsai

THE SMALL BUSINESS ONLINE MARKETING HANDBOOK: CONVERTING ONLINE CONVERSATIONS TO OFFLINE SALES



Most small business owners have no idea where to start when it comes to online marketing. With the increase of social media, they need a deliberate approach to leveraging this new marketing channel to convert online conversations into sales. Demandforce, an automated Internet marketing and communication company, has over 30 years of experience teaching small business owners how to use email, social, online, and network marketing to get and keep customers. In this book, Demandforce’s Chief Customer Officer will show readers how to refocus just a small percentage of their marketing budget to create long-lasting return for their businesses. Each chapter in the book will include interviews and “do this now” advice from resident experts at Demandforce, including the founders.

Annie Tsai is Chief Customer Officer for Demandforce.

Jeffrey Rayport

THE FUTURE OF MARKETING: HOW TO ENGAGE CONSUMERS IN A DEMAND-SCARCE WORLD

Marketing & Sales • 978-1-118-61145-6


In this insightful book, renowned media and marketing strategist Jeffrey Rayport argues that the 1960’s concept of the “Four P’s” (Product, Price, Promotion, and Place [distribution]), still taught in business schools, has become irrelevant. Marketing is no longer about determining where consumers are available to receive brand messages. Our demand-scarce world demands insight into when consumers will welcome information about products or services in their lives. In a customer-centric era, marketers must become invited guests in a domain “owned” and controlled by their customers.

Now, marketers must understand that consumers experience the world in four spheres: (1) the public sphere, where they move from one place or activity to another, physically or online;(2) the social sphere, where they interact with individuals familiar and unfamiliar to them; (3) the tribal sphere, where they affiliate with groups (families, clubs, companies) to express or define their identity and status; and finally, (4) the psychological sphere, where they generate the thoughts and feelings that take shape in their minds. For companies struggling to reach customers, deploying programs and campaigns that map to these spheres will unlock scarce consumer time, attention, and purchasing power.

Jeffrey Rayport is an Operating Partner at Castanea Partners, a growth equity investment firm focused on consumer brands, retail, education, marketing, and information services.

9

Entrepreneurship

Remy Arteaga, Joanne Hyland

PIVOT: HOW TOP ENTREPRENEURS ADAPT AND CHANGE COURSE TO FIND ULTIMATE SUCCESS



Based on the authors’ 20+ years of experience in business and corporate startups, Pivot provides a roadmap and proven methodology for entrepreneurial success. Business and corporate startups share common success principles, yet there are notable differences in dealing with resource and organizational uncertainties, as well as the scope and scale of new opportunities. This book addresses these differences, providing a roadmap for entrepreneurial success in corporate ventures. Additionally, the book’s digital component will include a world-class strategic innovation methodology that uses a comprehensive uncertainty reduction tool suite. Pivot has already secured commitments for adoption in multiple education arenas, including: the Danish Technical University’s Certificate of Entrepreneurial Leadership program, which hosts 7-10 companies annually; Rensselaer Polytechnic Institute’s Entrepreneurship courses; and Danish Business Institute’s MBA Program.

Remy Arteaga has over 20 years of experience in entrepreneurial, innovative and strategic roles. He is Associate Director of the Entrepreneurship Center and Adjunct Professor for Renssselaer Polytechnic Institute’s Lally School of Management.

Joanne Hyland is the President of the RI Group (RIG). As a Founding Partner in the RIG, she works with major corporations in the US, Denmark, Germany, China, and India to link innovation with strategy and develop systems, leadership and culture capabilities that drive growth and corporate renewal.

Finance and Investing

James F. Dalton

MIND OVER MARKETS, UPDATED EDITION: POWER TRADING WITH MARKET GENERATED INFORMATION

General Finance & Investments • 978-1-118-53173-0


Market Profile analysis is a unique method of interpreting market behavior and identifying trading/investment opportunities, organizing price data into bell curves and applying auction analysis to interpret price activity. Mind Over Markets (Traders Press, 1999) is considered the best book for understanding and applying Market Profile to trading, providing a better understanding of the underlying dynamics of markets and a strong foundation for trading strategies. This updated edition will include new chapters on the evolution of profile analysis since the 1990s, Market Profile-based trading strategies, and how to use Market Profile in connection with other market indicators. The updates and new material will assure that Mind Over Markets will remain the primary resource on the topic.

James Dalton has been a pioneer in the popularization of the Market Profile. He is currently an advisor to two hedge funds and a broker with Merrill Lynch and Shearson Lehman, providing seminars, market analysis and other educational services oriented around the Market Profile approach.

10

Barton Biggs

BIGGS ON FINANCE, ECONOMICS, AND THE STOCK MARKET

General Finance & Investments • 978-1-118-57230-6


During his 38 years at Morgan Stanley, Wall Street legend Barton Biggs was in the top tier of market strategists, successfully predicting bull markets, the end of the dot-com era, the rise of China, and much more. He made most of his pronouncements in his weekly research notes for clients. With keen insight, global experience, and opinionated stances on investing, this collection of these writings--organized thematically--showcases Biggs at his best.

Barton Biggs was as familiar a figure in the investment world as John Bogle, Warren Buffett, George Soros or Mario Gabelli. He ran Traxis Partners, a multi-billion dollar hedge fund based in New York City. Previously, he spent thirty years as a senior partner at Morgan Stanley. His previous Wiley bestsellers include Hedgehogging (2006, Orthodox Chinese, Simplified Chinese, Japanese, Korean, Russian, and Turkish rights sold), Wealth, War, and Wisdom (2008, Simplified Chinese, Japanese, and Korean rights sold), A Hedge Fund Tale of Reach and Grasp (2011, Simplified Chinese, Japanese, and Russian rights sold), and Diary of a Hedgehog (2012, Simplified Chinese rights sold.)

Jeff Greenblatt

BREAKTHROUGH STRATEGIES FOR PREDICTING ANY MARKET, 2ND EDITION: CHARTING ELLIOTT WAVE, LUCAS, FIBONACCI AND TIME FOR PROFIT

Trading • 978-1-118-58552-8


Rights sold to first edition (2007): Simplified Chinese (China Youth Press), German (Finanzbuch)

This book demonstrates how to combine a variety of technical indicators for success in the financial markets. Jeff Greenblatt uses Elliott Wave Analysis, Fibonacci, candlesticks, and momentum indicators to interpret market movements, identify support/resistance areas, and project highs and lows. In addition, he integrates time patterns into his approach, enabling him to identify high probability turning points where price and time patterns converge. The book is filled with examples showing readers how the authors’ method forecast important turning points in the stock, commodity, interest rates, and currency markets in recent years. The second edition will be extensively updated, adding fresh examples, additional trading strategies, and an increased focus on leading indicators (particularly time-based tools).

Jeff Greenblatt is the director of Lucas Wave International and editor of The Fibonacci Forecaster, a market-timing letter with subscribers in 17 countries.

11

Steven Dresner

CROWDFUNDING: A GUIDE TO RAISING CAPITAL ON THE INTERNET

Finance & Investments Special Topics • 978-1-118-49297-0


Just as social networking changed the way we allocate time, crowdfunding will change the way we allocate capital. Crowdfunding, generally speaking, is the merger of group funding and social networking. While group funding dates back millennia, crowdfunding’s social networking aspects are quite new, and a major driving force behind this revolutionary form of financing. This book addresses the market dynamics catapulting crowdfunding into the mainstream, as well as its technical elements – from planning an online campaign to post-transaction management and business planning.

This book will serve the needs of a global audience comprising entrepreneurs, financiers, and other professionals. The author details the history of crowdfunding, its data and statistics, as well as fraud and alternatives to crowdfunding. Unlike other books on the topic, Crowdfunding shows readers how to choose the best deal portal, understand investor options, plan, strategize, and use political campaigns and non-profit ventures. The final section will cover crowdfunding’s future, along with a discussion of the risks of raising capital and the difficulty in becoming a profitable private company. Also included will be a glossary featuring professional terminology and an easy-to-navigate index.

Steven Dresner is Founder and Chief Executive Officer of DealFlow Media, a financial publishing and data analytics company, where he is responsible for new product development and general corporate strategy.

Daryl Diamond

TRADING AS A BUSINESS: THE METHODS AND RULES I’VE USED TO BEAT THE MARKETS FOR 40 YEARS

Trading • 978-1-118-47298-9


A consistent winner in up, down, and sideways markets, legendary trader Dick Diamond shares the methodologies, tools, and techniques that have led to over 40 years of extraordinary success. He presents trading as an appealing business with little overhead, no employees, limited risk, and lifestyle freedom. Most importantly, he explains his methods for analyzing the market and getting in and out of trades: his famous 80/20 trade (the preferred setup that offers an 80% chance of a winning trade); the vital statistics that indicate the direction in which the stock market is heading; identifying buy and sell zones; and much more. Also included are entertaining stories and insights gained during his long career.

Dick Diamond has been trading for a living for over four decades. He provides a subscription-based daily market analysis and in-person trading courses through his website, www.marketmentor.com. Diamond has a long association with Elliott Wave expert Robert Prechter, providing courses to Prechter’s clients.

12

Richard Teitelbaum

SHORT SELLERS: HOW WALL STREET’S MOST REVILED TRADERS BEAT THE ODDS, EXPLOIT FRAUD, AND RACK UP BILLIONS

Trading • 978-1-118-50521-2


This book will examine the role of contemporary short sellers in the world markets. It will profile 12 to 14 short sellers by looking at their investments in representative companies or markets. While portraying the personal foibles of some of these often colorful, frequently litigious, and sometimes wildly successful practitioners of the short, the nuts and bolts of each chapter will be a detailed examination of the short selling process as employed by each manager. The book will examine the different styles, strategies, and tactics utilized, looking at how each short seller researches his or her targets, obtains financing, puts on a trade, and sees the investment through to fruition--or failure. Typically, each profile will seek to include one success and one disaster, when appropriate.

Richard Teitelbaum is a senior writer at Bloomberg Markets magazine.

Robert G. Hagstrom

THE WARREN BUFFETT WAY, 3RD EDITION

Investments & Securities • 978-1-118-50325-6


Rights sold to previous editions (1994, 2004): Arabic (Obeikan); Bulgarian (LIK); Orthodox Chinese (Yuan-Liou); Simplified Chinese (Higher Education Press); Dutch (Business Contact); Estonian (Cortez); French (Publications Financières Internationales); German (Boersenmedien); Hebrew (Matar); Hungarian (Alexandra Publishing); Icelandic (GKJ); Bahasa Indonesia (PT Bhuana Ilmu Populer); Italian (Sperling & Kupfer); Japanese (Diamond); Korean (Sejong Books); Polish (MT Biznes); Portuguese (Presença [Portugal], Saraiva [Brazil]); Russian (Eksmo); Slovenian (Katarina Zrinksi); Spanish (Planeta); Thai (Digital Wave); Turkish (Scala Yayincilik); Vietnamese (Alpha Books)

Warren Buffett remains one of the most sought-after and watched figures in business today. The first two editions of The Warren Buffett Way gave readers their first in-depth look at the innovative investment and business strategies behind this living legend’s spectacular success. Tracing Buffett’s career from the beginning, Robert Hagstrom revealed exactly how, starting with a $100 initial investment, Buffett built a business empire that gave him an estimated net worth of $44,000,000,000. The third edition will include new chapters on the important distinctions between investment and trading and an examination of Buffett’s most successful disciples.

Robert G. Hagstrom is Global Equity Strategies for Legg Mason Capital Management.

13

Kenneth L. Fisher

TURN IT OFF: WHY BACKGROUND NOISE IS KILLING YOUR INVESTMENTS



Backed by months of thorough research, bestselling author Ken Fisher tackles the subject of noise and just how much it affects investment choices. The book is full of hard-hitting analysis to back up the overall thesis: spending too much time listening to “experts” talk about money will affect a portfolio negatively. The author tracks years of historical data to prove that investments influenced by paying too much attention to background noise are worse than investments made via old-fashioned hard work (sticking to the fundamentals).

Kenneth L. Fisher is best known for his prestigious “Portfolio Strategy” column in Forbes magazine, where his over 25-year tenure of high-profile calls makes him the fourth longest-running columnist in Forbes’s 90-plus year history. He is the founder, Chairman, and CEO of Fisher Investments, an independent global money management firm with over $32 billion under management. His books have been translated into 15 languages.

Lara Hoffmans is a content manager at Fisher Investments.

General Business

Joe Calloway

BE THE BEST AT WHAT MATTERS MOST: THE ONLY STRATEGY YOU WILL EVER NEED

Business & Society • 978-1-118-56987-0


Be the Best at What Matters Most is about how organizations can simplify their way of thinking, as well as their business methods. Most of today’s businesses focus on the newest gimmicks and tricks of the trade that they believe can save the day. This book argues that success is a result of quality, consistency of performance, and relentless improvement on those things that matter most, not the “wow” factor provided by flashy tricks. It will teach companies to be so good at the basics that they become cutting edge. Questions, activities, and action steps will be built into every section of the book.

Joe Calloway has worked with hundreds of companies to help them create and sustain success. His previous Wiley books include: Becoming a Category of One (2003, 2009, Orthodox Chinese, Simplified Chinese, Korean, Portuguese, Russian, Spanish, Swedish summary rights sold across two editions); Indispensable (2005, Orthodox Chinese, Simplified Chinese, Korean, Russian rights sold); and Work Like You’re Showing Off! (2007, Korean, Portuguese rights sold).

14

David M. Holloman

CHINA CATALYST: POWERING GLOBAL GROWTH BY REACHING THE FASTEST GROWING CONSUMER MARKET IN THE WORLD

Strategic Management • 978-1-118-41129-2


To drive the next round of global growth, companies must now focus on the Chinese consumer. This book is an in-depth examination of China’s current transition from an export-led economic machine to a consumer-driven market. China Catalyst will enable businesses to be at the forefront of understanding and capitalizing on this historic shift. The author: outlines the economic imperative proving that greater consumer reach in China is a requirement in today’s globally competitive market; provides a current view of the growing channels of modern retail across the entire market; considers the importance of understanding China’s ‘Digital World,’ the unique online universe critical to reaching new consumers; explores the current supply chain trends and challenges that will help form a distribution strategy fundamental to market expansion; and more.

David M. Holloman is currently a member of the executive team for Software-as-a-Service, which delivers big data capability to the consumer supply chain.

Randy Pennington

MAKE CHANGE WORK: STAYING NIMBLE, RELEVANT, AND ENGAGED IN A WORLD OF CONSTANT CHANGE



Constantly adapting, improving, and changing is more important than ever for companies to remain competitive and inspire innovation. Make Change Work presents real solutions for making change initiatives produce results within a company. The book offers: education for managers on how to lead change; keys to navigation that will assist managers with designing and implementing a change strategy that delivers meaningful business results; coaching on change leadership; and much more.

Randy Pennington is a 20- year business performance veteran and expert in helping organizations build a culture focused on results. His 2006 Wiley book Results Rule! was translated into Simplified Chinese, Polish, Russian, and Swedish.

15

Kevin Farnham, Patrick Newbery

EXPERIENCE DESIGN: HOW TO IMPROVE EXPERIENCES AND INCREASE ENGAGEMENT THROUGH DESIGN



Businesses thrive when they engage customers. And, while many companies understand that design is a powerful tool, they lack the processes required to enable design to make a difference. This book bridges the gap between business and design, explaining how creating a better customer experience through design is the key to unlocking greater engagement and higher customer lifetime value. It is also a reference tool for both designers and managers to help teams collaborate more effectively.

Kevin Farnham is CEO of Method, a design company that solves business challenges through design thinking to create products, services, and experiences. He has worked directly with business leaders from companies such as Apple, Microsoft, and Nike.

Idris Mootee

DESIGN THINKING FOR STRATEGIC INNOVATION: WHAT THEY CAN’T TEACH YOU AT BUSINESS OR DESIGN SCHOOL



This guide is essential for businesses seeking to use design as a tool for problem solving and transformation. Idris Mootee presents a framework of Design Thinking relevant to business, marketing, and design strategies, while providing a toolkit of design concepts for immediate use in everyday work. He organizes the book into four sections. The first two serve as an introduction to Design Thinking, including its values and business world applications. The third section looks at key problems most businesses face, with a tailored Design Thinking approach to solve each problem. The final section includes exercises, activities, and resources, with real-life examples showing how Design Thinking is applied across different industries and contexts.

Idris Mootee is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai, Toronto, London and Mexico City.

16

Stuart Albert

WHEN: THE ART AND SCIENCE OF PERFECT TIMING



Rights sold: German (Campus Verlag), Japanese (Kawade Shobo), Portuguese (Evora), Russian (AST)

Timing is everything, with profound effects on both our business and personal lives. Everyone can think of an event, a decision, a product, or an idea that failed because it was simply too early or too late. But decisions about timing are not only consequential -- we can pay a large price when we get the timing wrong -- they are also inescapable. Regardless of the topic at hand, from the most important strategic decision to the smallest personal choice, we must always decide not only what to do, but also when to do it. In making these decisions, we often rely on conventional wisdom, which can be wrong; past experience, which can be overly narrow or no longer relevant; or the feeling in our gut, which may be right, but which cannot be justified when others require an explanation. We often make these mistakes because we feel that timing is governed by circumstances beyond our control. It is not.

In When, Stuart Albert argues that perfect timing is a skill that anyone can learn. He describes that skill and how it can be acquired -- including the tools, techniques, and methods to conduct a timing analysis. The complexities of perfect timing are illustrated by examples from the author’s extensive database of timing-related issues compiled over the past decade, drawn from business, psychology, sociology, economics, medicine, art, literature, politics, international relations, diplomacy, and warfare.

Stuart Albert is one of the world’s foremost timing experts and possibly the only individual with a practical and proven, research-based method for managing timing in business. He is a professor at the University of Minnesota’s Carlson School of Management and has been a visiting scholar at Harvard and a visiting professor at MIT. He has presented his work on timing at conferences and seminars in Paris, Stockholm, and São Paulo as well as at universities and executive workshops in the U.S.

17

Alan Gregerman

THE NECESSITY OF STRANGERS: THE INTRIGUING TRUTH ABOUT INSIGHT, INNOVATION, AND SUCCESS



Most people are conditioned to avoid strangers, not realizing that they represent an opportunity to learn, grow, and reach full potential. What if strangers are actually more important than friends, and what if it is imperative that we engage, learn from, and collaborate with them in new, compelling ways? This intriguing book presents the counter-intuitive idea that strangers are a necessity for both personal and business success, precisely because they challenge us to think differently about ourselves and our problems. Any organization striving to innovate and grow can unlock a key competitive advantage--and provide greater customer value--by developing a clear understanding of strangers and their perspectives.

The author focuses not only on people from other cultures, countries, races, or religions, but also coworkers and business associates whose training, expertise, and outlook are different from our own. Crucially, he presents a framework for maximizing encounters with strangers, as well as vital principles for developing a ‘stranger-centric’ mindset. He then explains how to apply those principles to engage strangers in five key areas: driving greater innovation; building more collaborative and capable enterprises and initiatives; finding and getting the best out of people; developing new markets and customer relationships; and unlocking the real potential of mergers, acquisitions and partnerships.

Dr. Alan Gregerman is the President and Chief Innovation Officer of Venture Works Inc. and a respected advisor to Fortune 500 corporations.

Rosanne Somerson, Editor

THINKING WITH YOUR HANDS: THE RHODE ISLAND SCHOOL OF DESIGN’S PATH TO INNOVATION, DESIGN, AND “CRITICAL MAKING”



Written by the faculty of the Rhode Island School of Design, this is the first book to describe the world’s leading design school’s unique approach to design and innovation. At RISD, students are taught that making objects, materials, and experiences is “critical thinking” with one’s hands rather than one’s brain -- i.e., “critical making.” Concepts include: the basic design process; idea research; development through trial and error; evaluation of the design; and much more.

Rosanne Somerson, Professor, RISD, has lectured in museums, conferences, corporations, and schools across the world. She has maintained her own studio since 1978 and has exhibited work extensively throughout the USA and internationally in museums such as the Louvre.

18

Chris Malone, Susan T. Fiske

THE HUMAN BRAND: WARMTH, COMPETENCE, AND THE FUTURE OF SUCCESS



Consumers everywhere describe their relationship with brands in a deeply personal way -- they hate their banks, love their iPhones, and so on. What is actually occurring in our brains when we make these judgments? And what implication does it have for branding strategy and consumer behavior? In this groundbreaking book, a top social psychologist and a top brand strategist argue that these valuations comes from two simultaneous snap judgments -- “warmth” (the intentions others have toward us) and “competence” (their ability to carry out those intentions). Psychologists have long known that warmth and competence establish our impression of people; after studying 5000 adults and 41 leading brands, including McDonalds, Coca-Cola, Toyota, and Mercedes, they found that consumers see brands in the same way they automatically perceive, judge, and behave toward each other.

The Human Brand helps readers rethink conventional beliefs about brands and corporations, loyalty and resentment, while inspiring companies and brand owners to embrace warmth and competence. It includes answers to such fascinating questions as: why do so many customers hate banks, oil companies, and airlines -- and why have those businesses failed to understand the extent of that hostility?; what is the fundamental human difference between Apple and Amazon?; why do we respond so strongly to brands-in-the-flesh like entertainers, actors, and athletes?; and, most importantly, why does building better brands require better people behind them? Ultimately, the authors show that successful brands and companies always put their customers’ best interests ahead of their own. This book is essential reading for organizations wishing to be more responsive to what individuals really value.

Chris Malone is chief advisory officer of The Relational Capital Group, an advisory firm that helps organizations transform and strengthen the business relationships that drive their growth, productivity and profitability. He has previously held senior marketing positions at a variety of companies, including Coca-Cola and Procter & Gamble. Susan T. Fiske is the Eugene Higgins Professor of Psychology at Princeton University.

19

Andrew W. Savitz

THE TRIPLE BOTTOM LINE: HOW TODAY’S BEST-RUN COMPANIES ARE ACHIEVING ECONOMIC, SOCIAL AND ENVIRONMENTAL SUCCESS - AND HOW YOU CAN TOO, 2ND EDITION

Strategic Management • 978-1-118-22622-3


Japanese rights retained by the author

Rights sold to previous edition (2006): Simplified Chinese (Higher Education Press); Bahasa Indonesia (Penerbit PPM); Korean (Keorum); Portuguese (Elsevier Editora)

The Triple Bottom Line was the authoritative book on the principle of sustainability, charting its rise in the business world and showing how and why financial success increasingly goes hand in hand with social and environmental achievement. Andrew Savitz, a world-renowned expert on this hot topic, chronicles both the real problems companies face and the innovative solutions that result from sustainability, showing how it can benefit organizations of all sizes and industries. In the end, he shows that sustainability is a fundamental management approach that lets businesses protect and grow the resources they need for success. This second edition includes new examples throughout and introduces the leaders in sustainability efforts, such as Walmart. It details how businesses are increasingly joining the movement, prompted by the rise of conscious consumers who demand corporate responsibility and use social networking to influence sustainability efforts. Savitz also examines how developing economies like China and India present both problems and solutions to sustainability issues.

Andrew Savitz is Principal at Sustainable Business Strategies and a creative advisor, author and speaker, with over 20 years of experience assisting corporations to become leaders in sustainability and environmental performance.

20

David Burkus

THE MYTHS OF CREATIVITY: THE TRUTH ABOUT HOW INNOVATIVE COMPANIES AND PEOPLE GENERATE GREAT IDEAS



Many professionals view creativity and innovation as vague and inaccessible, assuming that they are achieved through a process of inspiration achieved only by a select few. In fact, this is simply not the case, and The Myths of Creativity shows how anyone can reject faulty conventional wisdom, understand the actual research behind the creative process, and ultimately generate impressive results. Each chapter disproves a false assumption:

The Sacred Myth: Creativity is not a distant inspiration given to a select few, but comes from within.

The Breed Myth: Creativity is not a trait that only certain individuals hold and pass along.

The Eureka Myth: Creative insight is not the sudden spark romanticized by stories of Newton’s Apple or Archimedes’ bathtub, but involves a slower process.

The Originality Myth: Most creative ideas are not unique or original, but usually new combinations of older ideas.

The Expert Myth: Highly trained experts are sometimes incapable of generating creative insight. Instead, outsiders can provide the fresh perspective to solve complex problems creatively.

The Incentive Myth: Traditional incentives like bonuses and awards provide little influence on creativity.

The Lone Creator Myth: Most innovation is the product of a group of individuals, not one person.

The Brainstorming Myth: Creativity requires more than merely the rapid generation of ideas.

The Cohesive Myth: Cohesive cultures and “feel-good” environments can hinder innovation.

The Constraints Myth: While the traditional view of creativity is “out-of-the-box” or “no limits,” constraints can actually help enhance creativity in individuals and teams.

The Mousetrap Myth: Creative ideas and innovations are not immediately praised like the proverbial “better mousetrap.” Instead, they often experience backlash as a first reaction.

The Moral Myth: Enhancing creativity is not always good.

Filled with fascinating case studies, this book is essential reading for anyone who considers creativity a struggle.

David Burkus is a professor of management at Oral Roberts University.

21

Mark G. Brown

KILLER ANALYTICS: TOP 25 METRICS MISSING FROM YOUR BALANCE SHEET

Business Technology • 978-1-118-63171-3


This book demonstrates how analytics are being applied to measure components of business performance that traditionally are not measured, such as innovation, sustainability, risk, project management, and others. The author will show the value of measuring each area, then provide implementation tips.

Mark Graham Brown has spent the last 25 years consulting to businesses on performance improvement. Regarded as one of the world’s top experts on performance measurement, he conducts public workshops in the U.S. and Europe for the Institute of Management Studies and speaks at professional events around the world.

Michael S. Gendron

BUSINESS INTELLIGENCE AND THE CLOUD: STRATEGIC IMPLEMENTATION GUIDE

Business Technology • 978-1-118-63172-0


This book is a guide for professionals involved in using cloud computing to create business value. It will begin with a discussion of the media hype around cloud computing, then create a unified definition of the topic for better understanding. Once this foundation is created, the author will discuss how to obtain business benefits from cloud computing, and focus on examples of cloud computing, public clouds, private clouds and virtualization. He will emphasize how these technologies can be used to create business value and how they can be integrated into an organization’s business intelligence system.

Dr. Michael S. Gendron is a Professor at Central Connecticut State University and consultant on IT strategy.

22

Andrew Sobel, Jerold Panas

POWER RELATIONSHIPS: GROW YOUR NETWORK, ENGAGE OTHERS, AND BUILD CLIENTS FOR LIFE

Business & Society • 978-1-118-58568-9


This comprehensive guide is a manifesto that highlights the core foundations required to deepen relationships, build a powerful network, and create lifetime clients. It presents special relationship principles, as well as specific action steps to apply each principle to life and business.

Andrew Sobel is a leading authority on client relationships and the skills and strategies required to earn enduring client loyalty. He is also the author of Power Questions (Wiley, 2012, Simplified Chinese, Orthodox Chinese, Japanese, Korean, Portuguese, and Thai rights sold), All for One (Wiley, 2009), Making Rain (Wiley, 2003, Simplified Chinese, Korean, and Russian rights sold) and Clients for Life

(Simon & Schuster, 2000).

Jerold Panas is the world’s leading consultant in philanthropy and the CEO of Panas, Linzy and Partners, the largest consulting firm in the world for advising non-profit organizations and foundations on fund raising.

Douglas W. Hubbard

HOW TO MEASURE ANYTHING: FINDING THE VALUE OF INTANGIBLES IN BUSINESS, 3RD EDITION

Business Statistics & Math • 978-1-118-53927-9


Rights sold to previous editions (2007, 2010): Orthodox Chinese (EcoTrend); Simplified Chinese (Grand China Publishing House); Hungarian (Akademiai Kiado); Korean (Korea Price Information Corp.); Polish (MT Biznes); Portuguese [Brazil] (Qualitymark); Russian (Olympus)

This insightful, eloquent book will show how to measure business elements that, until now, have been considered “immeasurable,” including customer satisfaction, organizational flexibility, technology risk, and technology Return on Investment. The author illustrates how he has used his approach across various industries and how any problem, no matter how difficult, ill-defined, or uncertain, can lend itself to measurement using proven methods. All content will be completely revised and updated in this new edition.

Douglas W. Hubbard is the inventor of Applied Information Economics (AIE), a measurement methodology that has earned him critical praise. He is an internationally recognized expert in the field of IT value and is a popular speaker at numerous conferences.

23

Management

Nik Kinley, Shlomo Ben-Hur

TALENT INTELLIGENCE: WHAT YOU NEED TO KNOW TO IDENTIFY AND MEASURE TALENT

Human Resource Management • 978-1-118-53118-1


Drawing on the latest research and the authors’ experience in developing and implementing global talent measurement processes in multinational corporations such as Nike, Disney, Novartis, and Sony, this book identifies the steps organizations should take to improve talent management decisions and achieve a better return on investment.

The authors make six key points: talent management and talent intelligence depend on talent measurement; current talent measurement activities fail to have a significant real-world impact; talent measurement is difficult; to improve the efficacy and impact of talent measurement, organizations and vendors need to start thinking in terms of talent matching; organizations need to be more specific in measuring performance so that vendors can make better talent measurement tools; and organizations need to start worrying less about which tools to use and more about how they use them.

Nik Kinley is Principal, Talent Solutions Ltd.

Shlomo Ben-Hur is an organizational psychologist and professor of organizational behavior at the IMD business school in Switzerland. He teaches executives in four of IMD’s flagship leadership programs and is a consultant to organizations across the globe.

Connie Dieken

THE REAL DEAL: REAL LEADERSHIP, REAL INFLUENCE, REAL RESULTS

Business Self-Help • 978-1-118-63378-6


Influence is the main skill required to achieve organizational change. Nothing is more valuable than the ability to spur others to take action. This book presents a modern, practical approach that will yield compelling, unlimited dividends for readers, which the author calls their Return on Influence® (ROI). She reveals how they can discover their own Centers of Influence in a series of visual dashboards and learn how to capitalize on them to become a powerful, purposeful authority. Most importantly, they will learn how to override their personal influence-killing tendencies such as narcissism, anxiety, long-windedness, silence, social façades and invisibility.

Connie Dieken is a noted Fortune 500 communication coach, an award-winning former TV news anchor, reporter, and inductee of the Radio/Television Broadcasters Hall of Fame. Her 2009 Wiley book Talk Less, Say More was translated into Arabic, French, Japanese, Korean, and Vietnamese.

24

Vince Molinaro

THE LEADERSHIP CONTRACT: THE FINE PRINT TO BECOMING A GREAT LEADER



Recent studies show that only a small percentage of employees have trust and confidence in their senior management. This book explains that there is a “Leadership Contract” that must be fully understood and agreed upon by business leaders to ensure the success of their companies. Vince Molinaro outlines the four terms and conditions of this contract and enlists readers in making a conscious decision to lead: Leadership is a decision -- Make it.; Leadership is an obligation -- Step up.; Leadership is hard -- Get tough.; and Leadership is a community -- Connect. The Leadership Contract identifies the shortcomings of current leadership methods and explains how to adopt new policies and mentalities to become a better leader and ensure business success.

Vince Molinaro, Ph.D. is a Managing Director of the Leadership Practice within Knightsbridge Human Capital Solutions, helping organizations seamlessly execute their strategies through people.

Robert C. Benfari

UNDERSTANDING AND CHANGING YOUR MANAGEMENT STYLE, 2ND EDITION

Organizational Development • 978-1-118-39946-0


Rights sold to previous edition (1999): Spanish (Paidos)

This book outlines the six ingredients of successful management using the Myers-Briggs Type Indicator to show readers how they can devise personality-specific strategies to improve their management style. The main focus of the new edition still remains the Building Blocks: Psychological Type; Needs/Motivation; Use of Power; Conflict Style; Our Basic Values; Our reaction to Stress. The book explores the biological and behavioral origins of these building blocks and the implications for management. Each Building Block chapter opens with a self-assessment (also available online) that gives the reader self-perspective. New chapters include: Human nature and our management style; Introduction on Human Nature and Neuroscience; Management Style and Leadership; The Dark Side of Management; and more.

Robert C. Benfari is a psychologist, business consultant, and trainer who has been teaching and applying the Myers-Briggs Type Indicator and other management assessment instruments in business settings for thirty years. He was a professor at the Harvard University School of Public Health and is currently Lecturer on Continuing Education at Harvard and visiting professor at the University de la Empresensa (Argentina).

25

Lee G. Bolman, Terrence E. Deal

REFRAMING ORGANIZATIONS: ARTISTRY, CHOICE, AND LEADERSHIP, 5TH EDITION

Management / Leadership • 978-1-118-55738-9


Rights sold to previous editions (1991, 1996, 2003, 2008): Orthodox Chinese (Wu-Nan); Simplified Chinese (Higher Education Press); French (Maxima); Swedish (Studentlitteratur); Korean (Jeesam); Norwegian (Gyldendal Akademisk); Portuguese (Saraiva); Russian (Alpina); Spanish (Pearson Educacion de Mexico); Turkish (Seckin)

Bolman and Deal’s four-frame model of organizational theory and behavior, originally developed in the mid-1970s, has been evolving since. It is rooted in many decades of social science research across multiple disciplines, including management, organizational theory, organizational behavior, public administration, educational administration, psychology, sociology, anthropology, and political science. It has found a broad, receptive audience because it provides an accessible, compact, and powerful set of ideas for negotiating complexity and turbulence -- exactly the conditions that leaders face in contemporary organizations. In this fifth edition of their bestselling text, the authors have provided a wealth of updated content, including coverage of pressing issues such as globalization, changing workforce, multi-cultural and virtual workforces and communication, and sustainability.

Lee G. Bolman holds the Marion Bloch/Missouri Chair in Leadership at the Bloch School of Business and Public Administration at the University of Missouri-Kansas City. He consults worldwide to corporations, public agencies, universities and schools.

Terrence E. Deal, now retired, was the Irving R. Melbo Clinical Professor of the University of Southern California’s Rossier School of Education.

26

Shawn Hunter

OUT THINK: HOW TO LEAD A CULTURE OF RESULTS-DRIVEN INNOVATION



Out Think: How to Lead a Culture of Results-Driven Innovation is a distillation of current thought leadership, the application of disruptive ideas, and action steps to help organizations immediately effect the change necessary in today’s volatile marketplace. Each chapter discusses a key idea, behavior or mindset shift, illustrated through interviews with business leaders conducted by Skillsoft. Techniques for implementing the shift or idea will be provided, with real-world examples, assessments and exercises included throughout. While some books address the changing economic landscape and the challenges of the creative age, this book is unique because of the author’s unparalleled access over more than a decade to executives and thought leaders who are making a measurable difference. Through interviews and collaboration with these individuals, Hunter has assembled insights, stories, and actionable take-aways, emphasizing results, that will drive the change that leaders want and need in their organizations. Among the leaders interviewed:

Tim Sanders, bestselling author of Love is the Killer App; Peter Georgescu, former CEO, Young & Rubicam; Howard Behar, former President, Starbucks; Yves Doz, Professor, INSEAD; Liisa Valikangas, Finland Business Faculty; Don Vanthournout, Chief Learning Officer, Accenture; and more.

Skillsoft is a pioneer in the field of e-learning courseware with a long history of innovation. Its cloud-based learning solutions serve over 5,000 customers worldwide, ranging from global enterprises, government and education customers to mid-sized and small businesses, with over 13,000,000 learners. G. Shawn Hunter is Executive Producer for Skillsoft’s video learning products. In developing these products, he has collaborated with and interviewed hundreds of executives, thought-leaders, academics and authors in the U.S., Canada, the U.K., Europe and Australia.

27

Liane Davey

YOU FIRST: INSPIRE YOUR TEAM TO GROW UP, GET ALONG, AND GET STUFF DONE



This book presents new ideas and processes for increasing team effectiveness, addressing the five most common ways in which teams become toxic, destroying any chance of creating the value the organization is counting on them to produce:

Crisis Junkie Team: Unclear priorities, lack of role clarity, and political infighting causes this team to search continually for the next crisis that will unite them with a common goal, unlock resources, and stop the petty bickering.

Bobble Head Team: Homogenized by shared values, perspectives, and experiences, the bobble head team maintains harmony, but achieves little innovation and is dangerously unaware of the risks associated with their decisions.

Spectator Team: Fragmented by members who do not participate in discussions, the spectator team loses the benefit of diverse perspectives and sinks into apathy.

Bleeding Back Team: Plagued by underground conflict and backchannel decision making, the bleeding back team acts agreeable in public and puts up a fight in private, causing a perpetual loop of one step forward and two steps back.

Royal Rumble Team: Scarred by vicious attacks, screaming fits, and personal agendas, the royal rumble team fails to harness passion and instead spends all its time going back and forth and none of its time moving forward.

Then, the author describes the daily regimen managers can use to keep a team healthy or fix a broken team.

Liane Davey, Ph.D. (Toronto, Canada) is a Principal of Knightsbridge Leadership Solutions and the Lead for Strategic Initiatives. She is sought out by executives at some of North America’s leading organizations to rehabilitate teams that have become toxic, as well as work with healthy teams wishing to take their performance to the next level.

28

Becky Blalock

DARE: STRAIGHT TALK ON CONFIDENCE, COURAGE, AND CAREER FOR WOMEN IN CHARGE



Even though women make up a large part of the business world, men still occupy most top corporate leadership posts. How can women who want to lead achieve this goal? In DARE, trailblazing executive Becky Blalock shows women how to find the savvy and courage to take risks, and ultimately achieve—and succeed in—positions of leadership. She tells her compelling personal story: during a 33-year career, she rose to Chief Information Officer at Southern Company, a Fortune 500 utility firm. The book also features interviews she has conducted with powerful executive women, including: Ursula Burns (former CEO, Xerox); Meg Whitman (CEO, Hewlett-Packard); Kim Campbell (former prime minister of Canada); and Ginni Rometty (CEO, IBM). Throughout, she offers practical advice for aspiring women leaders, such as: How self-confidence, the key attitude for success in business, can -- and must -- be learned; the importance of finding -- and later becoming -- a sponsor and a mentor, and how to do it; and why relationships are the foundation of success.

Becky Blalock is the former Senior Vice President and CIO of Southern Company, a Fortune 500 utilities firm, where she worked for 33 years before retiring in October 2011. Under her leadership, Southern Company delivered over a billion dollars in new technology initiatives and was recognized as one of the “100 Most Innovative Companies” by CIO Magazine and one of the “100 Best Places to Work in IT” by Computerworld Magazine. Today, she is a partner with Advisory Capital, where she provides strategic consulting.

Robert H. Rosen

GROUNDED: HOW HEALTHY LEADERS STAY ROOTED AND ASPIRE TO NEW HEIGHTS



From two experts with over 50 years combined experience, Grounded is a deeply human, personal approach to leadership, focusing on leaders not as heroes, but as real people, and giving them the tools to leverage their greatest assets for both prosperity and individual fulfillment. The authors show how great leaders stay rooted and aspire to new heights by applying a unique model of leadership, based on the idea that who a person is, now what a person does, makes a successful leader. This new leadership is defined by the “Six Dimensions of Healthy Leadership”: physical, emotional, intellectual, social, vocational, and spiritual health. Great execution begins inside a person; leaders need to step back from their actions and look inside themselves, into their values, personalities and experiences, and commit themselves to being healthy. The Six Dimensions model is illustrated by interviews with dozens of leaders such as Dennis Nally, CEO of PriceWaterhouseCoopers, and Graham Allen of the British Parliament.

Bob Rosen founder, chairman and CEO of Healthy Companies International (HCI), is an internationally recognized psychologist, researcher, and management adviser. He has worked with over 300 CEOs in 40 countries, including top leaders at AT&T, Motorola, Johnson & Johnson, Singapore Airlines, Northrop Grumman, Toyota, Citibank, Herman Miller, PepsiCo, Booz Allen Hamilton, PricewaterhouseCoopers, and ING Group.

29

David Dotlich, Peter Cairo, Cade Cowan

CAUGHT IN THE MIDDLE: HOW THE BEST LEADERS USE “AND” NOT “OR” THINKING TO MAKE BETTER DECISIONS



Every day, leaders and managers face extraordinarily perplexing choices and situations. But what seems impossible is really just a paradox -- and paradoxes can be managed effectively. Unfortunately, many leaders and managers are not accustomed to dealing with paradoxes. Confused and under pressure, they respond in traditional ways: seeing issues and situations in black and white; being decisive; and taking a strong, inflexible position. But this is ineffective in a world of ambiguity, complexity, and volatility, resulting in bad decisions and missed opportunities. This book suggests a better approach to decision making: “and” not “or” thinking. This approach affirms that managers can navigate between two seeming conflicting concepts (the “and”) to find an effective response -- as opposed to seeing situations as right or wrong (the “or”), which will likely lead to an unsatisfactory conclusion. Caught in the Middle takes familiar dilemmas and shows how to apply a simple five-step approach to “and not or” thinking to find a solution: acknowledging the conflict; analyzing the options; weighing risks and benefits; bringing others to the conversation; and making an informed “and” decision that balances, integrates, and/or innovates from seemingly impossible choices. It is filled with real-life examples that illustrate this concept in action at companies such as GlaxoSmithKline, Nike, Microsoft, Deutsche Post, Apple, and more.

David Dotlich, PhD, is chairman of Pivot Learning. He is an advisor, author, researcher, teacher, and speaker on leadership, business strategy, developing high potential, and succession.

Peter Cairo, PhD, of Peter Cairo & Associates, is a consultant who specializes in the areas of leadership development, executive coaching, and executive team effectiveness.

Cade Cowan is a partner with Pivot, responsible for managing client engagements from program design to delivery. He previously served as a program manager responsible for a global leadership development program at Coca-Cola.

Marketing

Idris Mootee

60-MINUTE BRAND STRATEGIST: THE ESSENTIAL BRAND BOOK FOR MARKETING PROFESSIONALS



In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. The classic 60-Minute Brand Strategist, originally self-published by the author in 2004, offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. The author brings in customer experience and anthropological perspectives as well. Now published by Wiley, this version carries the design and format of the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world, as well as new case studies of companies that have applied similar concepts to achieve success.

Idris Mootee is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai, Toronto, London and Mexico City.

30

A. K. Pradeep

MIND MEN: HOW NEUROMARKETING ADVANCES ARE TRANSFORMING ADVERTISING

Strategic Marketing • 978-1-118-63950-4


In this book, the world’s leading researcher on neuromarketing details the ways in which knowledge of the consumer brain can lead to creative concepts and advertising practices. As a result, marketers can send commercial messages that are more appealing to the subconscious, and therefore more effective. It will offer specific examples covering multiple media channels, from the traditional to the cutting edge, including: Neuro-Powered Ad Creation; Neuro-Powered Social Media; Neuro-Powered Mobile Messaging; Neuro-Powered Gaming; and Neuro-Powered Store Design.

Dr. A. K. Pradeep is the founder and Chairman of Nielsen NeuroFocus, which ranks as the world leader in the fast-growing consumer neuroscience field, with numerous patents for its advanced technologies and a blue-chip client list representing many Fortune 100 companies across dozens of categories. His previous book, The Buying Brain (Wiley, 2010) has been translated into Japanese, Korean, Polish, and Portuguese.

Eric V. Holtzclaw

LADDERING: UNLOCKING THE POTENTIAL OF CONSUMER BEHAVIOR

Marketing & Sales • 978-1-118-56612-1


In the current economy, new disruptive technologies have changed the rules of marketing and product development forever. Businesses can no longer control where and how marketing messages are received; consumers have almost limitless buying choices in a smaller decision window than ever before, and are looking for a relationship, not a transaction. This book spotlights the concept of laddering, a process whereby companies ask consumers the proper series of questions in order to get to the core of customer behavior. It is instrumental in showing how to: understand a customer’s DNA and why they buy; capitalize on true buying patterns; unlock a company’s big data to make smarter, informed decisions; and establish a consumer’s core motivations. Laddering helps readers look at their customers in a new way, resulting in maximized profits and reduced support costs.

Eric Holtzclaw is CEO and founder of User Insight, a user experience strategy and consulting firm.

31

Robbin Phillips, Greg Cordell, Geno Church

THE PASSION CONVERSATON: SPARKING, SUSTAINING, AND SPREADING WORD OF MOUTH MARKETING

Marketing & Sales • 978-1-118-53333-8


From Brains on Fire, a leading word-of-mouth marketing company, The Passion Conversation is designed to help professionals in any organization understand why customers talk and share about brands. The authors have learned that functional, social, and emotional passion drivers are the fuel behind word of mouth:

People engage in functional conversations about brands to get information needed to make better decisions and to better interpret the world around them.

People participate in social conversations about brands to impress others, to express our uniqueness, and to increase our reputation.

People engage in emotional conversations about brands because of excitement and love for some brands and disgust for other brands.

Sharing this knowledge, the book provides the proven Brains on Fire blueprint, accessible practical tools, and the right questions to help organizations ignite passion conversations among their customers.

Robbin Phillips is President and co-founder of Brains on Fire.

Greg Cordell has developed creative solutions at Brains on Fire for companies such as Coca-Cola and BMW.

Geno Church contributes to the Brains on Fire blog, and speaks at events nationally and abroad.

John Moore is Chief Operating Officer of Brains on Fire.

32

Professional Business

International Accounting

Abbas A. Mirza, Nandakumar Ankarath

UNDERSTANDING IFRS FUNDAMENTALS: INTERNATIONAL FINANCIAL REPORTING STANDARDS, 2ND EDITION

International Accounting • 978-1-118-61768-7


Rights sold to first edition: Bahasa Indonesia (PT Indeks)

This book provides simple-to-follow explanations of the principles-based IFRS standards. Arranged topically, it is a quick, one-stop reference source for answers on issues of concern to beginning financial statement preparers and users. The author includes copious examples, illustrated explanations, case studies, and schematics to help readers understand the subject.

Abbas Ali Mirza, CPA is Partner at Deloitte & Touche, Middle East. A member of Deloitte’s technical leadership team, he currently holds responsibilities of technical support on complex IFRS issues.

Nandakumar Ankarath, CPA is a Senior Partner with Moore Stephens, Chartered Accountants, United Arab Emirates and Fellow Member of The Institute of Chartered Accountants.

Advanced Analytics

Carlos Andre Reis Pinheiro

THE HEURISTICS IN ANALYTICS: A PRACTICAL PERSPECTIVE OF WHAT INFLUENCES OUR ANALYTICAL WORLD



This book shows professionals how to use mathematical and statistical models when performing analytics. The authors: describe the overall analytical process in terms of modeling, deployment and application; present distinct analytical approaches such as statistical, probabilistic, stochastic, and mathematical; give a new perspective of the randomness in analytical modeling; and describe the cycle of the information, from the raw data to the information, knowledge, and experience. Case studies on the entire analytical process are included, using telecommunications companies based in Brazil and Ireland.

Carlos Andre Reis Pinheiro heads the analytical lab at Oi, Brazil’s largest landline telephone company and Latin America’s largest telecommunications company.

33

Finance and Investing

Thomas K. Lloyd, Sr.

SUCCESSFUL STOCK SIGNALS FOR TRADERS AND PORTFOLIO MANAGERS: INTEGRATING TECHNICAL ANALYSIS WITH FUNDAMENTALS TO IMPROVE PERFORMANCE

Trading • 978-1-118-54452-5


Investors, asset managers, and traders can improve their performance by sharpening their technical analysis skills. This indispensable reference explains all the technical indicators a market participant needs to know, and how to make money in the markets by using them, including: moving averages; relative strength; support and resistance; sell indicators and buy indicators; candlesticks; point and figure charts; Fibonacci; Bollinger; classic and new indicators and patterns; and even more. Also included are case studies using technical analysis on current trending and hotly debated stocks, such as Facebook and LinkedIn, showing the reader how to use technical analysis in specific instances to forecast price moves and generate profits.

Thomas K. Lloyd Sr. has worked in marketing for a variety of financial firms. Currently he markets the quantitative service StockpickerUSA.com and various technical analysis research products to institutional investors.

Gavin Graham, Al Emid

INVESTING IN FRONTIER MARKETS: OPPORTUNITY, RISK AND ROLE IN AN INVESTMENT PORTFOLIO



This book is written to inform readers about the next growth opportunity -- frontier markets, certain countries in Asia, Central/South America, the Middle East, sub-Saharan Africa, and Eastern Europe. Frontier markets offer the opportunity for investors to achieve comparable returns to the present generation of emerging markets, such as Brazil, Russia, India and China. This book explains the factors contributing to the growth and success of those now-familiar emerging markets, and why and how these will be replicated in frontier markets. The authors outline the key risks and how to deal with them: poor liquidity; political instability; poor regulation; currency fluctuation; volatile commodity prices; and inadequate or questionable financial reporting practices. A well-rounded portfolio today includes emerging market funds. The well-rounded fund of tomorrow will also include frontier market funds, and this book articulates what vehicles are available to the investor. The authors will make recommendations about which markets deserve first consideration, as well as offer predictions on how these markets will develop in the near and long term.

Gavin Graham is founder and president of Graham Investment Strategy Ltd.

Al Emid has 40-plus years experience as a journalist reporting on financial issues in the United States, Canada, South America and the Middle East.

34

James Lam

ENTERPRISE RISK MANAGEMENT: FROM INCENTIVES TO CONTROLS, 2ND EDITION

Institutional & Corporate Finance • 978-1-118-41361-6


Rights sold to first edition: Simplified Chinese (China Financial Publishing House); Bahasa Indonesia (Badan Sertifikasi Manajemen Risiko); Japanese (Diamond); Korean (Sejong Books)

This is a fully revised and updated edition of the #1 bestseller on Enterprise Risk Management, providing readers with all the information they need on how to communicate and display accurate risk disclosures to investors, analysts, and rating agencies. This comprehensive book explores the controls and incentives that motivate proper risk management within any organization. New to this edition are chapters on: ERM Maturity Model; Role of the Board in ERM; Risk Assessments, Key Risk Indicators, and Dashboard Reporting; Strategic Risk Management; and Assurance of ERM Effectiveness.

James Lam is President of James Lam & Associates, an independent risk advisory firm with clients such as the World Bank, Citigroup, and the Federal Reserve.

James Lam

ENTERPRISE RISK MANAGEMENT: FROM METHODS TO APPLICATIONS

Institutional & Corporate Finance • 978-0-471-74519-8


James Lam’s Enterprise Risk Management: From Incentives to Controls was focused on defining ERM. This new book will focus on the “how” of ERM – how to implement an ERM program, develop specific ERM tools, and solve real-world business problems with ERM. Numerous case studies of successful implementations will be included.

James Lam is President of James Lam & Associates, an independent risk advisory firm with clients such as the World Bank, Citigroup, and the Federal Reserve.

35

General Business

Richard Leblanc, Henry Wolfe, Frank Feather

BUILDING A HIGH-PERFORMANCE BOARD

Corporate Governance • 978-1-118-57156-9


Corporate governance has been in the spotlight for some time, following a series of spectacular corporate failures, financial crises, and increased regulation around the world. However, much of the focus has been on compliance. In contrast, this book offers a more robust, entrepreneurial governance model, providing a roadmap on how to build a high-performance board. The authors apply lessons learned from the worlds of private equity and activist investors to the field of governance, showing how effective boards can actually drive improved company performance. They also challenge the status quo by asserting that there is an overemphasis on the need for directors to be independent, and not enough attention paid to the skills and competencies that individual directors must display. Board dynamics have a strong role to play in making boards themselves successful, as well as driving a company’s business, strategy, and value. Featuring dozens of interviews with board members, activist investors, private equity investors, and academics from the US, UK, and Canada, this book provides a roadmap for reforming public company governance and increasing the effectiveness of public company boards.

Richard Leblanc, Ph.D., is an award-winning teacher, professor, lawyer, management consultant, and specialist on boards of directors. He teaches corporate governance at the Schulich School of Business, York University, Canada, the University of Toronto’s Rotman School of Business, and Harvard University.

Henry Wolfe is an experienced board member, chair, and active investor.

Frank Feather is Chairman of Geodevco Inc., a private real estate hospitality development and management company.

Yuri Raydugin

PROJECT RISK MANAGEMENT: ESSENTIAL METHODS FOR PROJECT TEAMS AND DECISION MAKERS

Project Management • 978-1-118-48243-8


The book is based on the author’s Risk Management experience in several major and mega capital projects of Royal Dutch Shell, TransCanada Pipelines, TransAlta, Access Pipeline, MEG Energy, SNC-Lavalin, and others. He provides an easy-to-implement, practical, and proven risk management methodology for project managers and decision makers, showing how risk methods, including probabilistic methods, can be implemented consistently. It will show decision makers and project team members how to implement a consistent application of risk methods, including probabilistic methods.

Yuri Raydugin, Ph.D. is an experienced risk management professional who has developed and implemented successful risk systems for major energy companies.

36

Management

James M. Kouzes, Barry Z. Posner

THE FIVE PRACTICES OF EXEMPLARY LEADERSHIP - ASIA



This 24-page article is perfect for leaders with limited time and budget. It provides a concise overview of Kouzes and Posner’s Five Practices model and overall thoughts on leadership in Asia. Ideal for orienting readers to the model at the beginning of a workshop or coaching session, it contains two Leadership Challenge case studies drawn from Asian nationals, a short description of the Five Practices, a section on “Learning to Lead”, and background information on the Leadership Practices Inventory (LPI), the classic assessment tool that helps managers measure their effectiveness.

James M. Kouzes is the Dean’s Executive Professor of Leadership at the Leavey School of Business, Santa Clara University.

Barry Z. Posner is Professor of Leadership at Santa Clara University and former Dean of the Leavey School of Business.

Kouzes and Posner are the authors of Wiley’s award-winning bestseller, The Leadership Challenge, now in its fifth edition (over 2,000,000 copies sold, translated into 17 languages across all editions).

Jocelyn Bérard

ACCELERATING LEADERSHIP DEVELOPMENT: INNOVATIVE SOLUTIONS FOR BUILDING YOUR ORGANIZATION’S POTENTIAL



Many factors are creating significant challenges to the leadership capability and expertise in organizations today. In order to thrive, companies need solutions to talent management and retention. This book provides clear proven strategies and innovative solutions based on proprietary research and practice from a leading company in talent management. Numerous case studies are included.

Jocelyn Bérard is International Vice-President Leadership and Business Solutions for Global Knowledge. He has worked in the leadership and talent management field for 25 years, with clients in the US, Canada, Europe and Asia. His business unit at Global Knowledge focuses on research and development initiatives with organizations in leadership and talent management.

Global Knowledge is an award-winning company known for its strategic solutions and has a very strong brand in people development. The company, which has offices and training centers around the world, is the second-largest learning and development firm in the world, based on revenues.

37

Index

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals, 29

A / B Testing: The Most Powerful Way to Turn Clicks Into Customers, 7

A. K. Pradeep, 30

Abbas A. Mirza, 32

Accelerating Leadership Development: Innovative Solutions for Building Your Organization’s Potential, 36

Al Emid, 33

Alan Gregerman, 17

Alexander Green, 5

An Embarrassment of Riches: Tapping Into the World’s Greatest Legacy of Wealth, 5

Andrew Sobel, 22

Andrew W. Savitz, 19

Annie Tsai, 8

Barry Z. Posner, 36

Barton Biggs, 10

Be the Best at What Matters Most: The Only Strategy You will Ever Need, 13

Becky Blalock, 28

Biggs on Finance, Economics, and the Stock Market, 10

Breakthrough Strategies for Predicting Any Market, 2nd Edition: Charting Elliott Wave, Lucas, Fibonacci and Time for Profit, 10

Building a High-Performance Board, 35

Business Intelligence and the Cloud: Strategic Implementation Guide, 21

Cade Cowan, 29

Carlos Andre Reis Pinheiro, 32

Caught in the Middle: How the Best Leaders Use “And” Not “Or” Thinking to Make Better Decisions, 29

China Catalyst: Powering Global Growth by Reaching the Fastest Growing Consumer Market in the World, 14

Chris Malone, 18

Connie Dieken, 23

Crowdfunding: A Guide to Raising Capital on the Internet, 11

Dan Siroker, 7

Dare: Straight Talk on Confidence, Courage, and Career for Women in Charge, 28

Daryl Diamond, 11

David Burkus, 20

David Dotlich, 29

David M. Holloman, 14

David Meerman Scott, 6

Design Thinking for Strategic Innovation: What They Can’t Teach You at Business or Design School, 15

Douglas W. Hubbard, 22

Enterprise Risk Management: From Incentives to Controls, 2nd Edition, 34

Enterprise Risk Management: From Methods to Applications, 34

Eric V. Holtzclaw, 30

Experience Design: How to Improve Experiences and Increase Engagement through Design, 15

Frank Feather, 35

From Search to Social: Marketing to the Connected Consumer, 7

Gavin Graham, 33

Geno Church, 31

Greg Cordell, 31

Grounded: How Healthy Leaders Stay Rooted and Aspire to New Heights, 28

Henry Wolfe, 35

How to Measure Anything: Finding the Value of Intangibles in Business, 3rd Edition, 22

Idris Mootee, 15, 29

Investing in Frontier Markets: Opportunity, Risk and Role in an Investment Portfolio, 33

James F. Dalton, 9

James Lam, 34

James M. Kouzes, 36

Jeff Greenblatt, 10

Jeffrey Rayport, 8

Jerold Panas, 22

Joanne Hyland, 9

Jocelyn Bérard, 36

Joe Calloway, 13

Kenneth L. Fisher, 13

Kevin Farnham, 15

Killer Analytics: Top 25 Metrics Missing from your Balance Sheet, 21

Laddering: Unlocking the Potential of Consumer Behavior, 30

Lee G. Bolman, 25

38

Liane Davey, 27

Make Change Work: Staying Nimble, Relevant, and Engaged in a World of Constant Change, 14

Marilyn Tam, 4

Mark G. Brown, 21

Michael S. Gendron, 21

Mike Grehan, 7

Mind Men: How Neuromarketing Advances are Transforming Advertising, 30

Mind Over Markets, UPDATED EDITION: Power Trading with Market Generated Information, 9

Nandakumar Ankarath, 32

Nik Kinley, 23

Out Think: How to Lead a Culture of Results-Driven Innovation, 26

Patrick Newbery, 15

Pete Koomen, 7

Peter Cairo, 29

Pivot: How Top Entrepreneurs Adapt and Change Course to Find Ultimate Success, 9

Power Relationships: Grow Your Network, Engage Others, and Build Clients for Life, 22

Project Risk Management: Essential Methods for Project Teams and Decision Makers, 35

Randy Pennington, 14

Reframing Organizations: Artistry, Choice, and Leadership, 5th Edition, 25

Remy Arteaga, 9

Richard Leblanc, 35

Richard Teitelbaum, 12

Robbin Phillips, 31

Robert C. Benfari, 24

Robert G. Hagstrom, 12

Robert H. Rosen, 28

Rosanne Somerson, 17

Shawn Hunter, 26

Shlomo Ben-Hur, 23

Short Sellers: How Wall Street’s Most Reviled Traders Beat the Odds, Exploit Fraud, and Rack Up Billions, 12

Steven Dresner, 11

Stuart Albert, 16

Successful Stock Signals for Traders and Portfolio Managers: Integrating Technical Analysis with Fundamentals to Improve Performance, 33

Susan T. Fiske, 18

Talent Intelligence: What You Need to Know to Identify and Measure Talent, 23

Terrence E. Deal, 25

The Five Practices of Exemplary Leadership - Asia, 36

The Future of Marketing: How to Engage Consumers in a Demand-Scarce World, 8

The Happiness Choice: The Five Decisions That Will Take You From Where You Are to Where You Want to Be, 4

The Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World, 32

The Human Brand: Warmth, Competence, and the Future of Success, 18

The Leadership Contract: The Fine Print to Becoming a Great Leader, 24

The Millionaire Dropout: Fire Your Boss. Do What You Love. Reclaim Your Life!, 4

The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas, 20

The Necessity of Strangers: The Intriguing Truth About Insight, Innovation, and Success, 17

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition, 6

The Passion Conversaton: Sparking, Sustaining, and Spreading Word of Mouth Marketing, 31

The Real Deal: Real Leadership, Real Influence, Real Results, 23

The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales, 8

The Triple Bottom Line: How Today’s Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too, 2nd Edition, 19

The Warren Buffett Way, 3rd Edition, 12

Thinking With Your Hands: The Rhode Island School of Design’s Path to Innovation, Design, and “Critical Making, 17

Thomas K. Lloyd, Sr., 33

Trading as a Business: The Methods and Rules I’ve Used To Beat the Markets for 40 Years, 11

39

Turn It Off: Why Background Noise is Killing Your Investments, 13

Understanding and Changing Your Management Style, 2nd Edition, 24

Understanding IFRS Fundamentals: International Financial Reporting Standards, 2nd Edition, 32

Vince Molinaro, 24

Vince Stanzione, 4

When: The Art and Science of Perfect Timing, 16

You First: Inspire Your Team to Grow Up, Get Along, and Get Stuff Done, 27

Yuri Raydugin, 35

Date post:	23-Mar-2016
Category:	Documents
Upload:	john-wiley-and-sons
View:	217 times
Download:	3 times

LBF13 Business RG

Documents