LBMA - Punchcard Case Study

…one punch at a time.

REAPING THE BENEFITS OF LOYALTY….

Reaping the Benefits of Loyalty……one step at a t ime

ACCORDING TO ASIF R. KHAN THE FOUNDER & PRESIDENT -

THE LBMA…

Location‐based marketing is quickly evolving. For many small and medium businesses l ike Fresco, investments in

digital offer and loyalty programs represent a unique opportunity to

draw in new customers while building a better relationship with existing

ones.


(Asif Khan, The LBMA)

While services l ike Groupon and LivingSocial can do wonders to reach a new audience, they

often ignore the on‐going relationship. Punchcard's digital platform is l ike a blast

from the past. It harkens back to a time when customer service, and loyalty mattered most, and yet brings new insights into the customer around frequency, time of day and basket size

that is simply hard to match.


(Asif Khan, The LBMA)


ACCORDING TO ANDY STEUER

OF PUNCHCARD…

Whereby we have taken the best practices from online marketing, such as marrying consumer purchase data with

consumer social profiles to make it easy for local businesses to effectively mine that data, and re‐acquire consumers

efficiently to drive profits and cash flow.

For the first time ever, Punchcard brings an affordable mobile marketing solution to brick and mortar local businesses.

(Andy Steuer of Punchcard)


Punchcard provides the abil ity for a local business to have an on‐going dialogue with

their customers by pushing messages and offers to consumer's mobile phones in real time based on their purchase preferences, and incentivise

consumers to increase their purchase frequency, and increase their average order

values.



BEFORE PUNCHCARD…

1. Building business in the local community of Hermon; trying to get the word out locally

3. Average visit was 1.5 times per month

2. Beginning in mid‐February 2012, Fresco’s average order was $25, ranging between $6 and $59 per visit




Local commerce is the fabric of our economy, and Punchcard enables local merchants to compete more effectively, and build stronger relationships with their consumers.

At the same time, consumers get rewarded from businesses they love and for being the great customers that they are by shopping locally. Everyone in

the ecosystem benefits. It's a win‐win.

In this economy, Punchcard is the solution that mill ions of local businesses can now use to better understand their customers, and automatically remarket to them to get consumers to come back again and again. For consumers, i t means more relevant messages and offers from businesses that they love, which leads to higher conversion rates on their own terms while they're out and about.



Punchcard works at over 15 million locations nationwide, so consumers can use Punchcard

anywhere and start earning rewards today.


From mid‐February to mid‐May, Fresco has:

Signif icantly increased the number of active consumers to 155 regular, returning customers…and growing!!!

Average has grown 28% from $25 to $32…and continues to grow.

Basket values now range between $15 and $155…and are expanding!

Average visit has increased to 2.4 t imes per month

GROWING ORGANICALLY WITH FRESCO…


In an effort to serve the community better, Fresco has expanded their product selection to include a robust selection of organic, gluten‐free and grass fed meats.


They are increasing their ability to target and grow these segments.

We use Punchcard’s online tools to discover what our customer

base is looking for and the trends within their thought process for new merchandise. We leverage this knowledge base to enable our purchasing power and bring products that are relevant to our

customers.

Jon Murga, Owner


HARNESSING THE POWER OF BUSINESS INTELL IGENCE

A s i f R . K h a nF o u n d e r & P r e s i d e n tL o c a t i o n B a s e d M a r k e t i n g A s s o c i a t i o n

+ 1 ( 4 1 6 ) 5 6 4 - 4 8 2 0a s i f @ t h e l b m a . c o m@ A s i f R K h a n @ T h e L B M A

T H I S C A S E - S T U D Y W A S K I N D L Y S U P P L I E D B Y T H E L O C A T I O N B A S E D M A R K E T I N G A S S O C I A T I O N ( L B M A ) – A P A R T N E R O F M F O R M O B I L E .

F o r m o r e i n f o r m a t i o n v i s i t t h e w e b s i t e t h e l b m a . c o m o r c o n t a c t A S I F K H A N ( d e t a i l s o n t h e r i g h t ) -

T H E L B M A ’ S M I S S I O N :

T H E L O C A T I O N B A S E D M A R K E T I N G A S S O C I A T I O N I S A I N T E R N A T I O N A L G R O U P D E D I C A T E D T O F O S T E R I N G R E S E A R C H , E D U C A T I O N A N D C O L L A B O R A T I V E

I N N O V A T I O N A T T H E I N T E R S E C T I O N O F P E O P L E , P L A C E S A N D M E D I A . O U R G O A L I S S I M P L E ; T O E D U C A T E , S H A R E B E S T P R A C T I C E S , E S T A B L I S H G U I D E L I N E S F O R

G R O W T H A N D T O P R O M O T E T H E S E R V I C E S O F M E M B E R C O M P A N I E S T O B R A N D SA N D O T H E R C O N T E N T - R E L A T E D P R O V I D E R S .

M E M B E R S O F T H E L B M A I N C L U D E R E T A I L E R S , A G E N C I E S , A D V E R T I S E R S , M E D I A B U Y E R S , S O F T W A R E A N D S E R V I C E S P R O V I D E R S , A N D W I R E L E S S C O M P A N I E S .

S I M P L Y P U T , W E W A N T T O H E L P T H O S E E N G A G I N G L O C A T I O N - B A S E D S E R V I C E S B E A S S U C C E S S F U L A S P O S S I B L E

http://thelbma.com/

Date post:	14-Dec-2014
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LBMA - Punchcard Case Study

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