MOBILE INTERNET :: LOCATION BASED

SERVICE

2003 Fall | System Engineering Seminar

: florial’s Midterm Presentation II :

ISSUE LIST OF LBSISSUE LIST OF LBS

ISSUE LIST of LBS

Security & Privacy

For Public Interest or Social Security: Boundary between Public and Private (Emergence Rescue-E911)

How to use for L-Commerce or ….

Standardization : Interface of Mobile Communication and LBS Platform Interface of LBS Platform and LBS Contents

How to pay for LBS Contents: Flat Rate System vs Rate for Service

ONE ISSUE of LBS: How to use for L-Commerce or …

What kind of Service..

Cooperation and Business Models : between Terminal, network, Solution and Contents Provider

Stucture of the earnings

Needs of Costomer

GPS, DGPS Receiving set

Network based Location Tracking

GIS Data Extended Memory

Loc for Video Communication

Loc basedneighboring districts

information searching

Loc basedShortest Path

Searching

Loc BasedAD or Help Service

Loc based Rescue TerminalLBS Intranet

(Government, Public Enterprise, Enterprises, Postal Service)

LBS Application Contents Providers

Loc based Distribution Service

Loc based Car Allocation Service

Loc based Marketing Service

Postal Tracking Service

Loc based Yellow Page Service

Loc based AD Service

Loc based Map Service

Loc based Shopping mall Service

Loc based 911 Service

Loc based Tour Guide Service

Mobile Communication

Network• CDMA

• GSM

• GPRS

• WCDMA

• CDMA2000

GPSSatellite

Personal User, Car, Ship

Various Fields of LBS, So far…

Loc BasedPaymentTourguide

MobileSwitching

Center

Wireless911 Switch

PSAPOperator

Wireline 911ALI System

SCP/INPlatform

LocationDeterminationTechnology

LocationManager

W 911

I want to get information

about nearby historic site.

Various Fields of LBS, So far…

E911Loc Based

SecuritySystem

Loc Based

Traffic SystemYellow PageAd/Marketing

Mobile Information Service

Communication?Entertainment?

Location Based Mobile Communication &Entertainment Service

AnyWhere AnyTime AnyNetwork

Main Target : 10th ~20th Place : On the street, station…

How to Use LBS for Other Commercial Industry?:: Location Based Game

Using a Story to Communicate LBS

• A quest for zones using fierce androids. Zonemaster is a "battle for land" which

takes place in the real world, on real maps, utilizing a real physical location.

• The game-play is about conquering zones (like the board-game RISK)

• Attacking strength is the number of zones owned by someone multiplied by the

strength of the android summoned with the phone.

• On the website one can see the maps of the cities being played in. These are real

world maps. One can also see the Androids and who holds the different zones on

the maps AND much, much more...

Location Based Mobile Communication & Entertainment Service 1

Location Based Moblie Game

User creates their own battlegrounds from their

physical location

STEP 1 – A desire to

battle!

Select an Orange battle in

your area or create your

own.

STEP 2 – Attack!

When you are physically

in a zone you want to

conquer, use your mobile

to spawn an android and

the attack will commence.

Location Based Mobile Communication & Entertainment Service 1

Location Based Moblie Game

STEP 3 – Keep conquering!

Travel around in the real world

(city) to find new zones to conquer.

If you meet a defender too strong

you can get an ally to help you.

STEP 4 – Winning a battle

Battles either end on a

predefined date or when a

player has gained control of a

certain percentage of the

battlefield.

Location Based Mobile Communication & Entertainment Service 2

Location Based MeeTing Service

Hobby : ~~~~~~~~~

Age : ~~~

Gender : ~

Job : ~~~~~~~

Private Info <Open>

<Close>

Extension of Online Chatting Service:: RealTime BUNGAE

Location Based Mobile Communication & Entertainment Service 2

Location Based MeeTing Service

Do you wanna meet

Friends with same hobby

nearby? <Yes> <No>

Extension of Online Chatting Service:: RealTime BUNGAE

Location Based Mobile Communication & Entertainment Service 3

Open Music&Dance Zone Service

Like Club Day Festival of Hongik-Univ Street:: Using Mobile DJ, Open Street Dance Club

TODAY’s EVENT

On the Hongik-Univ Street

09:00 pm

Open Music&Dance Part

y !!!

Location Based Mobile Communication & Entertainment Service 3

Location Based Messaging Service For Forgetfulness :: Personal Alarming

MessageFor Dramatic Effect :: For Education ::

Cleaner’s

You must take laundry

at the cleaner’s !!!

Location Based Alarming Service

Honey,This flowerReminds me of you~

For Dramatic Effect: Location Based Messaging Service

REFERENCEREFERENCE

REFERENCE

“Pervasive Computing – Mobile and Ubiquitous Systems”, IEEE

http:// www.ETRI.co.kr

http:// www.seri.org/fr :: SERI >Location Service & Technology Forum

“Location Enabling e-Business Solutions”, ORACLE

“Location Based Games”, Christine Nelsen-Thuresson, SignalSoft Corporation

http:// www.hackersnews.org

http:// mobile.inews24.com

http://www.kmobile.com

http://www.pointi.com

This is the

END Of presentation