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LBS LOCAL LBS LOCAL www.apontador.com.br www.apontador.com.br www.maplink.com.br www.maplink.com.br
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LBS LOCALLBS LOCALwww.apontador.com.brwww.apontador.com.brwww.maplink.com.brwww.maplink.com.br
Leadership inLocal Search in Brazil and Traffic Information
#1 local search website, with 16 million monthly unique visitors at Apontador.com.br
Only player with over 7.5 million points of interest (POIs), 2 million user contributions (like, reviews etc)
# 1 traffic information, Coverage of 23 cities in Brazil (Inrix Technology Partnership) at Maplink.com.br
High Growth and Innovative Space: Mobile, Local, Social
Winner of 2010 World Summit Award of Mobile Content (Abu Dhabi)
Apontador is at the center of high growth internet trends & Maplink with traffic information and geo intelligence
Company has developed state of the art mobile applications and social networks integration
Recognized as one of the strongest and most experience teams in the internet space with 110 people: 65 in technology, 20 in sales & marketing, 25 in operations and administration.
Differentiated entrepreneurial and result oriented culture.
Apontador & MapLink have 600 corporate companies paying monthly service fees with long lockup contracts.
Apontador+ & Marcas provides the Company with a differentiated offering in the local advertising market.
Corporate Monetization with Attractive Financial Profile
PEOPLEWe develop, keep and attract excellent people: stars without an attitude, who crave technology, showing commitment and passion for what they do, always with sparkling eyes. We work always in teams, encourage decision making and we keep transparent relationships among us.
CONNECTING PEOPLE, PLACES, INFORMATION AROUND YOU.
MISSION & VALUES
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OUR WAYWe work hard to build an innovative company, in a open environment free of barriers, with trust and simplicity, where professional development depends fundamentally on each one’s dedication and will. We all are responsible for sharing knowledge and experience.
MERITOCRACYWe reward and offer opportunities so that people grow in line with their results, with clear and objective evaluation metrics, without restrictions or privileges of any kind.
INNOVATIONCreativity and agility are essential to our success. We continuously launch products and services to positively surprise the market, without fear of failing.
HEAVY USERWe are proud of what we do, and because of that we talk about an teach our products for everyone, all the time. We are the heaviest users and biggest critics of our own products.
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1 Google Sites 11 Grupo Abril
2 Facebook 12 MercadoLibre
3 Microsoft Sites 13 Ask Network
4 UOL 14 VEVO
5 Globo 15 WORDPRESS.COM
6 Terra – Telefonica 16 Buscape Company
7 Yahoo! Sites 17 Lojas Americanas
8 R7 Portal 18 Apontador9 IG Portal 19 Twitter.com
10 Wikimedia Foundation Sites 20 Linkedin
AUDIENCE STATS
APONTADORAPONTADOR
(SOURCE: GOOGLE (SOURCE: GOOGLE ANALYTICS – ANALYTICS – MAR '13MAR '13))
SITESITETRAFFICTRAFFIC
26MILLION
VISITS
17MILLIONUNIQUES
52MILLION
PAGE VIEWS
Rank #18
Reach 20%
100%100%OF TRAFFICOF TRAFFICIS IS NON PAIDNON PAID
Source: comScore – Feb 2013
THE ONLY PRIVATELY HELD, INDEPENDENT BRAZILIAN PROPERTIES IN THE TOP 20 (FEB 13)
AUDIENCE STATS
CURRENT INTERNET MARKET SCENARIO
GLOBAL SEARCH ENGINE WAR
Google crystalized the importance of search business and made into a cash machine. In order to captivate this market Microsoft Bing has invested several USD billions to gain market share. Local Search is currently around 20% of the search being done in the internet.
NEED FOR ESTABLISHED LOCAL PARTNER
In a market where Global Giants looks for local partners for local content, being old and established has helped Apontador close partnership ahead of its peers.
IMPORTANCE OF LOCAL PERSONALIZED CONTENT
Search Engines are adding personalized content in their search engines as they try to stay ahead of the competition. Purchase of Zagat and Frommer's Travel Guide are some examples of Google buying its proprietary content while Microsoft Bing looks for local strategic partners.
CONSOLIDATED MARKET AND REVENUE MODEL
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Google and Microsoft consolidated the business model for Apontador and Maplink.
Search is a proven consolidated monetization model – Apontador + is the model for small business what AdWords is for general business in Google.
Maplink Corporate Products and Traffic API – Provide the corporate world Geo intelligence in their business or to their client.
Apontador has 5 pillars in its revenue model:
• Online Advertisement• Apontador + Small Business Platform – Large Portals and
Telecom Companies• Apontador + Marcas – Brands consolidation at Apontador• Affiliates• POI’s License
MAPLINK B2BMAPLINK B2B
MAPLINK
Fontes de informaçãode onde vêm os dados
veículosradarescelulares
satélite
ÓRGÃOS OFICIAIS +EQUIPE DE CONTEÚDO
FONTE: G1 (de acordo com levantamento do Denatran e dados do censo do IBGE 2010) | acesse o link
O trânsito no BrasilO trânsito no Brasil
CRESCIMENTO DA FROTACRESCIMENTO DA FROTA
7 MILHÕES7 MILHÕESde licenciamentos em 2 anosde licenciamentos em 2 anos
MÉDIA NACIONALMÉDIA NACIONAL
2,942,94habitanteshabitantespor veículopor veículo
nos últimosnos últimos10 anos10 anos
+ 119%+ 119%
possui produtos e dados para criar maior inteligência:
Estimativa presente e futura para os tempos de rotas
Conhecimento de migrações de grandes massas veiculares (urbanas e rodoviárias)
Estatísticas de vias (velocidade média, horários de "pico")
Gestão de trânsito
Entre outras funções relacionadas ao melhor meio de locomoção considerando dados do tráfego do nosso dia a dia.
MAPLINK
HISTÓRICO DESDE MAIO DE 2010
velocidades médias, dia da semana, horário e clima.
TRÂNSITO PREDITIVO
possibilidade de prever o trânsito futuro considerando dia da semana, horário, climae eventos.
MAPLINK – MAPS AND TRAFFIC
Web and Mobile Apps:Traffic and incidents alertETA (estimated time of arrival)Real trip time calculation
Travel cost calculationTotal distance calculation between two points
WEB
MAPLINK – MAPS AND TRAFFIC
MOBILEAPPS
MAPLINK – WEBSERVICES
CALLCENTERS
REALESTATE
INSURANCE
MAPLINK – WEBSERVICES
FLEETMANAGEMENT
MAPLINK – WEBSERVICES
GLOBO - G1
R7
MAPLINK – WEBSERVICES
CLARO
MAPLINK – WEBSERVICES
RENAULT
MAPLINK – WEBSERVICES
InfoMap – possibilidade de utilização de dados da prefeitura e dados do IBGE, como:
saneamento básiconúmero de habitantes alfabetizados
coleta de lixonúmero de habitantes com energia elétrica no domicílio
MAPLINK – WEBSERVICES
CET
SÃO PAULO SNAPSHOT
MapLink Revenue Model
LONG TERM CONTRACT WITH RECURRING PAYMENTBase for our revenue with more than 600 corporate clients where we provide core service for their business regarding Geo Platform (software as a service).
DEVELOPMENT CONSULTING FOR LOCATION BASED SERVICES Provide technology development in our Geo Platform in any type of device for large companies in need for personalized products.
CONTENT LICENSE - License contents of traffic information and incidents
LBS LOCAL CLIENTS
APONTADOR B2CAPONTADOR B2C
ABOUT APONTADOR
16ACCESS APONTADOR
APONTADOR IS A WEBSITE FOR LOCATIONS,
MILLIONEVERY MONTHPEOPLE
1 in 5 brazilian people access Apontadorlooking for a place or a service.
SERVICES AND ONLINE FACILITIES.
ABOUT APONTADOR
296 IS THE NUMBER OF VISITS IN REGISTERED PLACES IN
MILLION
OF REGISTERED PLACES.
OVER THE PAST 12 MONTHSAPONTADOR.COM.BR
7.5MILLIONThis way, we assure presence in all 5.565 cities of Brazil.
16 MILLION USERSVISIT APONTADOR.COM.BR EVERY MONTH.
3MILLION
OPINIONS OF VISITED PLACES WERE SHARED WITH OTHER PEOPLE.
13MILLION
OF COMERCIAL PHONE NUMBERSARE FOUND IN APONTADOR.
APONTADOR LAYOUT
APONTADOR POI
Telefone e mapaO usuário Apontador podeconferir o telefone do local eo mapa de localização.
Informações sobre o localTexto sobre o local e informações como horário deatendimento, valores e formasde pagamento.
AvaliaçõesOpiniões sobre o localfeitas pela comunidadeApontador.
Fotos do localFotos enviadas pelosusuários.
CheckinsConfira quem visitou estelocal.
APONTADOR MOBILE
O aplicativo mobile do Apontador foi destaque nas lojas de aplicativos do Google, Apple e Windows Phone.
APONTADOR MOBILE
O usuário visita a POI no Apontador e clica no botão “Faça sua reserva".1
O usuário é direcionado para o Booking.compara finalizar a reserva.2
APONTADOR AFFILIATES
APONTADOR AFFILIATES
+ MARCAS
• In order to fulfill the demand for large corporate accounts Apontador + Marcas
was created in June 2012. Similar to Apontador+’s, +Marcas current monetization
model is ad-base subscription.
APONTADOR + MARCAS KEY BENEFITS.
Major Brands key interaction while a customer is looking for their service.
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Customer is already looking to interact with their Brand, best chance to act and collect.
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Control over what is displayed (phone, coupons, reviews, etc)
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+ MARCAS
Buscador de unidadesBasta digitar um endereçoe encontrar a unidade mais próxima.
Busca filtrada por estadoSe a marca está em todo o Brasil, basta filtrar por estado e ver as unidades separadas.
Mapa de visualizaçãoAlém das informações de contato, as pessoas conseguem saber a gelocalização das unidades.
Em destaqueEscolha 5 unidades especiais para destacar nesta página.
Publicidade dedicadaUm banner central e outro lateral para veicular as campanhas especiais da marca.
APONTADOR TRANSACIONAL - ACESSOZERO
O usuário visita a POI no Apontador e clica no botão da oferta.1
O usuário é direcionado para o Acessozeropara completar a transação.2
APONTADOR LOYALTY - DINPOP
O Dinpop é um programa de fidelidade cujo objetivo é devolver através de benefícios parte do valor gasto em compras do seu dia a dia.
LEVERAGE SALES THROUGH REVENUE SHARING
Large Internet Portals and Media CompaniesLeverage their small business corporate package where they will add Apontador.com as their marketing vehicle.
Simple Proven Revenue Strategy Google crystalized the search business as a profitable because of its efficiency for its clients. Apontador has the same model for local search as it delivers local content to internet users looking for specific local information.
LEVERAGE SALES THROUGH REVENUE SHARING
Perto de VocêVivo/Telefônica distribution partnership – Apontador.com will be their small business add vehicle in their corporate package (will start with 80 thousand paying customers in March 2013, double of Yelp in the USA). Work with more than 7000 sales people across Brazil.
