LCL Proposal 2014

8/10/2019 LCL Proposal 2014

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Sponsorship Proposal"Rebuild Pakistan through Entrepreneurship"

Nov. 15JINNAH CONVENTION CENTERISLAMABAD

Learn.

Create.

Lead.

3rdEntrepreneurshipConference

LCL2014



How

Join the movement!

Rebuild Pakistan

ThroughEntrepreneurship



The 3rd Annual Entrepreneurship Conference LCL 2014is being organized by Entrepreneurship Development

Institute (Pvt.) Limited supported by Knowledge City

Islamabad.

Organizers

Welcome to the world of Entrepreneurship Development

Institute. EDI is an entrepreneurial venture, launched in the

year 2011, at Islamabad with innovative visions in the chaotic

arena. We are passionately committed to doing whatever it

takes to help our clients be successful. By applying our insights

and experience, we create inventive and elegant solutions that

offer a smarter way forward. Our wide spectrum of potential

services includes Entrepreneurship Conferences, Exhibitions,

Entrepreneurship Publications, Seminars, Trainings, Diplomas

and Franchising service. We don't just identify the problems

but we transform them to powerful business ideas and add

value by creating opportunities, affordable and practical

options to help our clients to achieve their highest

entrepreneurial potential.

About EDI

Knowledge City Islamabad is a non-profit, non-political and

social enterprise effort to make Islamabad a knowl-edge and

economic hub of Pakistan. The mission is to build partnershipswith individuals, groups, communities, government,

universities, social and commercial organi-zations, leverage

their strengths, platform and exper-tise, and become a hub by

providing the 'circuitry' among them. We are not into the

business of creating or owning any knowledge assets, but aim

to provide the unifying force and connectivity among all the

entities that contribute towards a knowledge economy. We

aim to achieve our mission, among other things, by focusing

on promoting an entrepreneurial culture, leveraging strengths

of overseas Pakistanis and our partnerships with universities.

About Knowledge City

Islamabad

Shaping the culture

together!www.edi.com.pk



LCL

LCL Objectives

LCL Past

Media Partners

15th November





All proceeds will go directly to support entrepreneurship

For example, your sponsorship could support one or many of the following:

3rd Annual Entrepreneurship Conference LCL 2014

Entrepreneurship Workshop

What Your Sponsorship will Support

Startup Exhibition

50 Parallel Mentorship Sessions



2National Library Auditorium

1st Annual Conference LCL 2012

2nd Annual Conference LCL 2013

Held in National Library Auditorium Islamabad, this

conference was the 1st Annual Entrepreneurship

Conference and 267 people attended from 39

organizations, took part. Of these participants 213

came from industry and academia to share their

experiences of entrepreneurship and

entrepreneurship education.

Focusing on Global Entrepreneurship and

Development Index (GEDI), LCL 2012explored

creative ways in which entrepreneurship can

support development and help Pakistan to come up

from 86th position reported in GEDI 2012.

In developing the concept and agenda for the conference, EDI was supported by Knowledge Partners,

Council and Ministries. Higher Education Commission and National ICT R&D Fund were Platinum Sponsorsof the event. Other associated sponsors and supporting partners for this year’s event included Roots

Millennium Schools, Coca Cola Beverages, FAST National University, HBL Asset Management, 4CCI, Air Blue,

TCS, USEFP and Mustakbil.com

The format of the event involved a mixture of keynote addresses, open forum speeches, and extensive panel

discussions, as well as the introduction of interactive working groups, plus plenty of scheduled time for

formal and informal networking. Uniquely, the conference continued to bring together all the major

stakeholders in the field of the Entrepreneurship, including policy makers, industry representatives, top

entrepreneurs, and consultants, facilitating a rounded discussion with multiple viewpoints, and an

exceptionally high quality of debate.

3 Jinnah Convention Center Islamabad

The overall theme was addressed through a range of sessions focusing on the following themes:

Entrepreneurship Education & Opportunity Perception

Network Linkages & Business Startup Skills

Risk Capital & Non Fear of Failure

Another segment "Ideas that Inspire" was an

interactive session with 30 entrepreneurs, inspiring

ideas from all key participants, practical viability of

the best idea that inspired to Learn, Create and

Lead had developed. Participants got the

mentorship from entrepreneurs and developed

networking with them for the future collaborations.

The post conference report is prepared by

Entrepreneurship Development Institute(Pvt.) Limited and is available on their website

www.lcl.com.pk



Target Audience

1.

2.

3.

3rd Annual Conference LCL 2014

Venue :

Attendees :

Conference Theme:

Date:

15th November

15th November



LCL Participant's Benefits

Network Linkages

Professional Certifications

Free Mentorship Sessions

Keynote Sessions & Panel Discussions

Startup Exhibition

Exploring New Ideas & Business Trends

Post Conference Workshop

EDI has the privilege of

establishing its entrepreneurial

forum to provide complete

mentorship program to the

aspiring entrepreneurs.

The aim is to develop and grow

20 New Ventures from idea

creation to commercialization

stage in 0ne year down the road.

From 25 May 2014 to 24 April2015

LCL is a forum where

entrepreneurs , trainers,

industry experts and aspiring

entrepreneurs come together to

produce successful ventures

that will leave the program financially viable.

Since 2011 EDI has worked with

their rich network of

professionals and entrepreneurs

to hold scheduled office hours

for startup enthusiast who need

advice or help with their

business ideas and career goals.

Our mentors and trainers are

successful entrepreneurs,

venture capitalists, trainers and

academicians who provide

wisdom and guidance to

Pakistan’s emerging and

aspiring entrepreneurs.

LCL Mentorship Programalso offers the annualmemberships to the

aspiring entrepreneurs in

three categories; Casual,Classic and Pro



LCL 2014 Media Exposure

EDI has strong relationships with

media outlets that have

produced significant exposure –

and are dedicated to providing

opportunities for our partners.

Our total budget for paid and

promotion is PKR 800,000, and

with that we have been able to

negotiate PKR 600,000 in media

value. T ribune OR BusinessRecorder (Proposed)

5 x Paper Announcement Ads -

Size 20 x 3 and 5 Quarter Page

Ad in 2 Page Supplement. Half

Page Post Conference Report in

the Metropolitan Section. 20

Ads in Startup Magazinecirculated in KLI.

We are embarking upon a

Startup Magazine campaign,

with placements of 3000

circulations in Karachi, Lahore,

Islamabad and Rawalpindi

The following TV Channels will

include sponsors name during

their event coverage:

Aaj Tv, Express News, Geo Tv,

ARY News, Samaa Tv, KTN

News,

Every month drive time

promotional Air Ad (20 seconds)

on FM 89.

Past Media Partners

LCL Attendees 3000+

Monthly Email List 10,000+

Budget 0.8 million

Newspaper Supplements 2 Full Pages

Newspaper Ads 20 x 3 10

FM 89 Radio Ads 20 sec x 200

Startup Magazine Ads & Features 4



Other Promotional Acitivities

Brand Ambassadors

Universities Retailers

BUY

TICKETS

NOW

Centaurus Mall (8 Outlets)

Good Book Shop

Mr. Books F-6 Markaz

Illusions all branches

Saeed Book Bank F-7 Markaz

Gloria Jeans all branches

Haroons all branches

Chaye Khana F-6 Markaz

Coffee Planet F-11 Markaz

Masooms all branches

Manolo Gileto F-11 Markaz

Mocca Cafe F-6 Atrio Cafe & Grill

Juicy Gossip F-11 Markaz

Bahria University Islamabad

AIR University Islamabad

NUST Islamabad

FAST School of Management Islamabad

Hi-Tech University Texila

University of Gujraat

Islamic International University Islamabad

MAJU Islamabad

University of Lahore

IQRA University Islamabad

NUML FEDERAL URDU

Quaid-i-Azam University Islamabad

COMSATS Islamabad

UET Texila

Online Onsite

- Email Blasts

- Website Marketing

- Banner Ads (Others)

- Facebook

- LinkedIn

- Twitter

- Youtube (Promos)

Offline

- 20,000 Posters

- 15,000 Brochures

- 250 Standees

- 50 Roadside Banners

- 2500 Event Calendars

- 15 Newspaper Ads

- 250 CEOs Invitations

- Backdrop

- Stalls

- Roll-up Banners

- Media Backdrop

- Standees

- Hope Board

- Event Bag/Stationary



Platinum sponsorship Rs. 1.5 million Gold sponsorship Rs. 1.0 million

Pre- and Post-Event

Publicity & Event

Visibility

Hospitality & EDI

2014 Materials and

Events

Pre- and Post-Event

Publicity & Event

Visibility

Hospitality & EDI

2014 Materials and

Events

• Press release mention

• Visibility on

website

• Extensive publicity via

traditional and socialmedia platforms before

and after event

• Logo placement in half-

page ad in The News

and other 5

announcement ads

• Mention in post-event

e-blasts

• Featured story in

Startup Magazine

• Logo on brochures/

posters and materials

• Display table in LCL

conference 2014

• 10 VIP Passes with full-

service table in prime

location of Conference

• Red carpet photo

opportunities withspeakers, entrepreneurs

& corporate leaders

• Logo on 1500

workshop folders

• Banners & Logo on LCL

2014 website with the

link

• Mention in EDI post

annual report

• Logo on media backdrop

of the LCL 2014

Conference

• Press release mention

• Visibility on

website


traditional and socialmedia platforms before

and after event

• Logo placement in half-

page ad in The News

and other media

placement

• Mention in post-event

e-blasts

• Logo in the Startup

magazine (LCL Section)

• Logo on posters of

workshop


conference 2014

• 5 VIP Passes with

reserved seating in

prime location


opportunities withspeakers, entrepreneurs

& corporate leaders

• Mention in post

Workshops report

• Banner & Logo on LCL

2014 website with the

link

• Mention in EDI

annual report

• Logo on media backdrop

of the LCL 2014

Conference

Pre- and Post-Event

Publicity

On-site Signage and

Recognition

Hospitality Additional

Opportunities

• Your logo embedded in

LCL Logo

(exclusive)

• Joint press release

(exclusive)

• Presented by status on

website


traditional and social

media platforms before

and after event

• Presented by status and

exclusive half-page ad in

The News. Logo on

other media placement

and e-blasts

• Name and Logo

placement throughout

Workshops, Webinars,

and LCL Conference

• Opportunity to provide

and display your own

banners (subject to

approval)

• Speaking opportunity at

event (exclusive)

• Logo on 20,000 posters,

15,000 brochures

• Logo on 5 announcement

Ads The News


conference

• 20 VIP Passes with full-

service tables in prime

location


opportunities with

speakers, entrepreneurs

& corporate leaders

• Private meet and great

with LCL organizing

committee (exclusive)

• Invitation to serve as an

event chair for the 3rd

Annual Conference

• Logo on the media

backdrop of the LCL

2014 conference

• Profile & logo in

Startup magazine

(circulation 3,000)

(exclusive)

• Feature story in EDI

annual report

• Landing page, 2

Banners, & Logo on

LCL, Startup website

with link to your

website

• Logo on 1500 workshop

folders & stationary

• Acknowledgment on

every month

Promotional Drive Fm89

Exclusive Sponsorship Rs. 2.5 millionofficial underwriter of LCL 2014

LCL 2014: Major Sponsorship Opportunities



Conference K it

Rs.250 ,000

“ LCL” Make it happen

Rs. 15

0,000

Messages of Hope Board

Rs. 150,000 LCL attracts many students and

aspiring entrepreneurs. By

sponsoring the Workshop Kit, your

brand this exciting new attraction

where entrepreneurs, dignitaries

and workshop Keynotes will

participate.

This sponsorship comes with a

marketing package and 10 VIP

Passes to the workshop series.

This section entails awareness

sessions in the campuses during

the marketing campaign. Your

logo will be displayed on the

screens.



Passes to attend the LCL

awareness series throughout thequarter .

Sure to be a memorable attraction,

this oversized display will allow

guests to post quotes and messages

of encouragement for the new

young entrepreneurs. We will bring

the board to venue.



Passes to the conference.

Exhibitor Booth Rs.

50,000

Tea Item Donation Gift Bag Donation

Exhibitors will receive a stall

space in our popular Conference

& Franchise Exhibition

plus

2 VIP Passes to the event

Private resturents and cafes can

sponsor the event without paying

money but will be providing tea

and food items during the

Conference & Training.

VIP Bag: 200 pieces

Event Bag: 1,200 pieces

Donors will receive tickets/VIP Passes

based on value of donated items

VIP Passes include: Expedited check-in, LCL reception, entrance to exclusive VIP areas

throughout the entire day , guaranteed reserved seating in prime locations, gift bag, great

discounts on LCL Services , and much more.

Startup Magazine Ad

Rs. 40,000

T-Shirts

Rs. 7 5,000 Conference Back Drop

One full page color Ad will be given

in the Startup magazine circulation

of 3,000 in Universities, Cafes,

Retailers, Airports, Air Blue, BusinessIncubation centers and CEOs.




100 T-Shirts for the LCL Brand

Ambassadors covering all the

universities in Islamabad, 15

universities of Lahore and 15universities of Karachi.




Placement of your logo in the back

drop of the LCL conference by

providing the printed back drop of

the event, the size of the back dropis 66 x 20 feet.


marketing package and 1 VIP Pass

to the conference.

LCL 2014: Special Branding Opportunities

www.lcl.com.pk



Sponsorship Agreement Form

LCL

Sponsorship Period - 10/09/2014 to 20/12/2014

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