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Andy Headington CEO, Adido @andy_head #letsdodigital What’s so difficult about digital marketing?
| Date post: | 01-Nov-2014 |
| Category: |
Marketing |
| Upload: | adido-online-marketing-web-design-in-dorset-surrey-hampshire |
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Andy HeadingtonCEO, Adido
@andy_head#letsdodigital
What’s so difficult aboutdigital marketing?
agenda
• about me
• where it all started
• time for change
• let’s do better!
• summary
about me
about me
about me
house keeping
digital marketing is broken
house keeping
our view of digital marketing is broken
house keeping
house keeping
house keeping
where it started
house keeping
house keeping
house keeping
house keeping
house keeping
house keeping
house keeping
time for change
house keeping
house keeping
house keeping
house keeping
house keeping
house keeping
house keeping
house keeping
house keeping
house keeping
house keeping
Marketers need to understand the numbers - not swear by them
Data should back up decisions - not make them
We need more understanding of markets, users and the business to get best results – the why & who, not so much about the how
Our marketing ideas & strategy should always be about our audience and people
summary
let’s do better!
ways to beat the panda / penguin
What’s in it for me?
• Panda
• Check your content is unique (www.dupecop.com)
• Add new content to your site regularly
• Delete / hide ‘thin’ content from the search engines
• Don’t copy and paste content from other people
summary
Digital marketing has changed significantly in last few years- we have to adapt our thinking
summary
Digital marketing has changed significantly in last few years- we have to adapt our thinking
We must think more about audiences and not algorithms- people are the future of the web, not words
summary
Digital marketing has changed significantly in last few years- we have to adapt our thinking
We must think more about audiences and not algorithms- people are the future of the web, not words
Digital marketing should sit at the top of all businesses- the digitalisation of society will affect every
business
summary
Digital marketing has changed significantly in last few years- we have to adapt our thinking
We must think more about audiences and not algorithms- people are the future of the web, not words
Digital marketing should sit at the top of all businesses- the digitalisation of society will affect every
business
Creativity and ideas will get your business ahead now and in the future- put your creative hats on, get your team together
and have fun!
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