Le  Growth  Hacking

Daniel  Jarjoura  @Djarjoura

Le  Growth  Hacking

Daniel  Jarjoura  @Djarjoura

#queduweb

DON’T  WAIT  THE  END  TO  ASK  QUESTIONS!

ABOUT  ME

2013  -­‐  NowSTARTUPS  /  INVESTMENTS

2006  -­‐  2013BUSINESS  DEVELOPMENTPRODUCT  MANAGEMENT

2000  -­‐  2006COMPUTER  SCIENCEELECTRONICS

Growth  Hacking

Growth  Hacking

Growth  Hacking

THAT’S  THE  BEST  IMAGE  I  FOUND  TO  ILLUSTRATE  GROWTH  HACKING…

THE  FAMOUS  AIRBNB  GROWTH  HACKS

BEFORE  LISTING  YOUR  COUCH  ON  AIRBNB,  THERE  WAS  CRAIGSLIST

LESSONS  LEARNED

1/  INEXPENSIVE  ENGINEERING  TECHNIQUES  2/  FOCUS  ON  GROWING  USER/CUSTOMER  BASE  3/  MEASURE  AND  LEARN

1/  INEXPENSIVE  ENGINEERING  TECHNIQUES

THE  HOTMAIL  STORY

THEY  RAISED  300K$  AND  BOUGHT  A  LOT  OF  ADVERTISING

WITH  NO  RESULTS

“P.S.  :  I  LOVE  YOU.  GET  YOUR  FREE  EMAIL  AT  HOTMAIL”

WHEN  THEY  SOLD  TO  MICROSOFT  1.5  YEARS  AFTER  LAUNCH,  HOTMAIL  HAD  12  MILLION  USERS

2/  FOCUS  ON  GROWING  USER/CUSTOMER  BASE

“A  GROWTH  HACKER  IS  A  

PERSON  WHOSE  TRUE  NORTH  IS  

GROWTH”  SEAN  ELLIS

TWITTER

LINKEDIN

DROPBOX

3/  MEASURE  AND  LEARN

ETSY’S  A/B  TESTING  PRACTICES

THE  TEST

THE  RESULTS

IF  YOU  HAD  TO  REMEMBER  JUST  3  THINGS

1/  GROWTH  HACKING  IS  NOT  A  METHODOLOGY,  IT’S  A  PHILOSOPHY

2/  GROWTH  HACKER  =  VP  OF  MARKETING  WITH  A  TECH  BACKGROUND

3/  GROWTH,  GROWTH,  GROWTH

AND  IF  YOU  WANT  TO  GO  FURTHER

THANK  YOU  SO  MUCH  FOR  YOU  ATTENTION!    LET’S  STAY  IN  TOUCH  ;)

@Djarjoura

daniel@startup42.org+  33  623  048  707