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Le label « Ville et Pays d’Art et d’Histoire »
Project for a land
ANVPAH & VSSPMusée d’Aquitaine20, cours Pasteur
33 000 BORDEAUX – Francewww.an-patrimoine.org
Budapest20th november2014
Towns and Regions of art and history
PAH Vallées d’Aure et du LouronCahors
181 towns and regions have signed an agreement with the ministry of
Culture and Communication to develop a process aimed at obtaining
in-depth knowledge of their region, to promote their heritage and
raise public awareness (inhabitants, young people, tourists).
181 « Villes et Pays d’art et d’histoire »
1962 : Towns with protected areas
1965 : Creation of « Town of art »
1983 : Creation of ZPPAU (protection
zones for urban and environmental
heritage)
1985 : Creation of the label « Ville
d’art et d’histoire » (VAH)
1987 : First Pays d’art et d’histoire
(PAH)
2014 : 181 VPAH
115 VAH
66 PAH
Targets
The label “Villes et Pays d’art et d’histoire” process to obtain:
To protect and promote cultural heritage
Looking for a territorial identity through cultural heritage
To develop territorial attractiveness
To help to the heritage reappropriation by the inhabitants
To unite heritage experts around a heritage project
To use cultural heritage to help economic development
To promote a high-quality tourism
Projects
To develop a politics of knowledgeList of heritage sites, research, publication,…
To raise the inhabitant’s awareness of their living environmentThemes visits, public meetings, exhibitions,…
To introduce young audiences to architecture, cultural heritage and town planning
To develop cultural tourism
To promote the dissemination of cultural heritage knowledge
To assist preservation and enhancement of cultural heritage
To support creation of urban planning tools
To develop awareness toolsInterpretation Center,…
To encourage forums for debate exchanges
Criterion
A firm political will
A relevant area
Coherence of the cultural project with the
other cities projects
Taking into account the entirety of the actions
regarding knowledge, conservation, protection
and enhancement of architecture, heritage and
landscape
Global public policy relevance of the VPAH
project
Tourism office of Châlons-en-Champagne
How to become a « Villes et pays d’art et d’histoire »
Decision of the City Council
• A partnership between the town and the Regional Department of Cultural Affairs
• A diagnosis• A project on the scale of the territory• A file to write
The Conseil national des Villes et pays d’art et d’histoire gives Its opinion to the Ministery of Culture and Communication
A partnership convention is signed between the Prefect and the town for 10 years
Recruitment of the new manager of Art and History
Framework Convention
A contract between State and the labellised
territory
A common action plan
A 10 years contract
Recognition of a cultural policy
Commitment to architecture and cultural heritage
enhancement progress
An agreement to insure the label’s standards and
financing
Town commitments
To develop cultural heritage knwoledge,
preservation and mediation
To develop heritage preservation skills
To hire qualified professionnals
Interpretation of Architecture and
Cultural Heritage Center opening
(CIAP)
To develop communication and
architectural heritage promotion Interpretation Center in Châlons-en-Champagne
State’s commitments
Technical and training support
Cultural and scientific support
Financial help for the position of
heritage interpreters (50 % during 2
years)
Financial help for some projects
Financial help for interpretation of
architecture and cultural heritage
center exhibition
Scenography
VPAH graphical charter
Châlons-en-Champagne
Creation of a cultural
heritage department :
1 head of department
1 assistant (education
workshops
1 home agent
6 guides
Operating budget : €50 000
50% from the regional subsidies
September 2012 :
Interpretation of
Architecture and
Cultural Heritage
Center (CIAP)
4 200 visitors in 2 years
Label in 2007
Animations :
• academic, co-curricular, extra-curricular workshops : nearly 2 000 children per year ;
• adult workshops in connection with architecture, realisation of exhibitions, photo contest ;
• Sightseeing
Annual program of visits and visits-flash (nearly 1 000 people welcomed)
Organization of the European Heritage
Days : 18 000 people hosted on the city and other national events
Heritage signs in town and realization of documents to visit monuments
Crédits photographiques : © ANVPAH & VSSP, sauf mention contraire
Thank you for your attention
With the support of:
> Ministère des Affaires Étrangères> Ministère de la Culture et de la Communication> Ministère de l’Écologie, du Développement Durable et de l’Energie> Ministère de l’artisanat, du commerce et du Tourisme> La Caisse des Dépôts> La Région Midi-Pyrénées> La Région Aquitaine> EDF
Musée d’Aquitaine – 20, cours Pasteur
33 000 BordeauxTel/Fax : +33 (0) 9 72 49 97 06
Mail : [email protected]
www.an-patrimoine.org www.an-patrimoine-
echanges.org