Presented by: Nick Footer | Anvil Media, Inc. | Business Development Executive Twitter: @nickfooter | [email protected]Jeff Linton | Act-On Software | Senior Manager, Product Marketing Lead Generation and Lead Nurturing
Transcript
1. Lead Generation and Lead Nurturing Presented by:Nick Footer
| Anvil Media, Inc. | Business Development Executive Twitter:
@nickfooter | [email protected] Linton | Act-On Software
| Senior Manager, Product Marketing Twitter: @ActOnSoftware |
[email protected]
2. Anvil | Digital Marketing AgencyAnvil Media, Inc. is a
digital marketing agency specializing in search engine
optimization, pay-per-click management, online
reputationmanagement, mobile marketing, social media marketing, web
analytics, and site conversion optimization services.
3. PollAre you currently using marketing automation?
4. Anvil | What Is A Keyword?Anvil | Keyword Research
5. Anvil | Why Should You Care? Title Anvil | Keyword
ResearchDo you own one of these?
6. Anvil | Impact Of Google Instant Anvil | Keyword
Research
7. Anvil | Keyword ToolsAnvil | Keyword Research
8. Anvil | Organic Listings
9. Anvil | SEO -
ContentBlogWhitepapersReviews/FAQVideosWebinarsPodcastsPress
ReleasesArticlesGlossaryNewsletter Archives
10. Anvil | SEO - CodeHTML textCSS (Cascading Style
Sheets)Breadcrumb navigationRobots.txt File404 Error Pages301
redirects & CanonicalizationXML & HTML Sitemap
11. Anvil | Code 404s
12. Anvil | Code Tag OptimizationKeyword used in title
tagKeyword used in meta description (for click throughs)
13. Anvil | Credibility - Links Why Do Search Engines Care
About Links?Links are a vote for your website Each site that links
to you tells the search engines that your site must be useful and
important. Another Your site must be good Site since others link to
it. I Another Another will rank it higher! Site Site Your Site
14. Anvil | Credibility Anchor TextAnchor Text: The text that,
when clicked on, links to another website. Images dont have anchor
text. The anchor text in this link is ROI RevolutionNofollow: Only
visible in website code. Tells search engines NOT to pass any link
value.
19. Anvil | Paid AdsHeadline = 25 CharactersDescription Line =
35 Characters x 2Display URL = 35 Characters
20. Anvil | Landing Pages Keywords in Headline Its all about
Fast Loading Images & Page UserKeywords in Experience Body Copy
Clear Call to Action & Relevancy to Ad Privacy Policy - About
Us
21. Anvil | Paid - ConversionIn the end, we need to get the
user to do what we want them to do.
22. Anvil | Paid Display NetworksContextually based resultsWe
call this the Content Network or DisplayNetwork1000s of Websites in
Network
23. Anvil | Text Display Ads
24. Anvil | Display Image Ads
25. PollAre you currently utilizing social to drive leads for
your business?
26. Anvil | Paid SocialLots Of Networks | Demographic
TargetingHyper Targeted Ads | User DataFree Advertising | Test
FirstLanding Pages | Convert
27. Anvil | Social - Facebook800 LB Guerrilla | 1 billion users
by AugustUnique Content | Landing TabsBuild Prospects Lists
28. Anvil | Social - Facebook
29. Anvil | Social - TwitterCustomer Service | Listening
Programs
30. Anvil | Social - TwitterEngage | Not Push Marketing
Platform
31. Anvil | Social - LinkedInQ&A | Proven Thought
Leadership
32. Anvil | Social - LinkedInGroups | Foster Collaboration
33. Anvil | Social - YouTubeRecently Updated | Premium
Channels
34. Anvil | Social - YouTubeSales Tool | Interactive
35. Anvil | Social Google+Fastest Growing | 100 Million
Users
36. Lead Generation ChannelsOrganic, Paid, Social Leads | Now
Convert!
38. Marketing Automation | Success46% Increase | Annual Revenue
26% Increase | Lead Conversions 25% Decrease | Cost Per Lead
39. Importance | Marketing Automation Sales | MarketingAlign
Sales | Marketing | Customer Buying ProcessRemove the Unknown for
Sales Why is this a LeadRemoves the Complexity All-in-OneMarketing
Bigger | Stronger | More Effective for Less
40. Lead Nurturing | Conversions Understanding | Targeting
Segmentation | Planning Nurture | Drip | Re-Market Demo | Free
Trail | Contact SalesTop Performing organizations outperformed
everyone else by 2-3xin revenue growth and lead-to-sales
conversion. These organizationsare 3x more likely to use a
Marketing Automation tool. Gleanster Research - 2011
42. Revenue | Content Focus | End in MindSolving Specific
IssuesWhy it that Important Who Gets What Specific Content Create a
Plan
43. Revenue | Keep ScoreCustom to Meet your Needs Profile Based
Behavior Based B.A.N.T. Value = 10..20..30
44. Revenue | Cadence & ProgressionTiming When How Much How
OftenAutomation Tools Progressive Forms (pre-fill) Landing Pages -
EmailConvert | Track | Report
45. Revenue | Align & HandoffWhat is a Lead MQL to SQL Who
Decides The Goal Automation Tools Scoring | Qualification Setting
Triggers
47. Start Today Plan with End in Mind Start Simple |
K.I.S.S.Marketing Automation { 46% Increase in Revenue } { 26%
Increase in Lead Conversions } { 25% Decrease in Cost / Lead }
Informative Webinar Topics - Videos Best Practices
48. PollAre you interested in learning more about Anvils
services?
49. ContactNick FooterBusiness Development ExecutiveAnvil
Media, Inc.310 NE Failing StreetPortland, OR 97212503.595.6050 x228
office503.481.6629 [email protected]:
@nickfooterLinkedIn: nickfooter
50. Upcoming Anvil WebinarsMarch 21st, 2012 10am PSTLocal
SEOApril 18th, 2012 10am PSTSite SearchMay 16th, 2012 10am
PSTAdvanced AnalyticsFind Out More and
Registerhttp://www.anvilmediainc.com/search-engine-marketing-webinars