Lead Generationin a Social Media World

chris brogan...@chrisbroganhttp://chrisbrogan.com/connect

Takeaway Points(of which there are a few)build a content home base.distribute to outposts.connect at outposts.make it about them.promote others 12:1.listen for leads.nurture your database daily.wire this into the fabric of your org.build relationships before the sale.

Lead Generationin a Social Media WorldChris Brogan is the New York Times bestselling author of Social Media 101, and co-author of Trust Agents: Using the Web to Build Awareness, Reputation, and Trust.

He is President of New Marketing Labs, LLC (newmarketinglabs.com) and publishes a blog at chrisbrogan.com

To contact Chris for consulting, professional speaking, or just to connect, please visit:

http://chrisbrogan.com/contact