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Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging....

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Helping Businesses Grow & Succeed Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline Kevin Brady and Doug Heffner
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Page 1: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline

Kevin Brady and Doug Heffner

Page 2: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

HELPING BUSINESSES

GROW & SUCCEED

Page 3: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

Helping Businesses Grow & Succeed

How We Serve Business Needs

Professional Business ConsultingPersonalized, confidential and provided at no cost by

experienced and credentialed consultants

Business & Management TrainingBasics to advanced topics

Research, Data & Information Current and expansive business information for better

decision-making

Page 4: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Our Purpose

Providing Access to

the Knowledge,

Experience,

Expertise, and

Tools They Need

to Grow Radical Cosmetics, Lake Worth

Page 5: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

Who We Serve

• Pre-Venture Individuals Exploring business feasibility

• Start-Up BusinessesIn-business for less than 3 years with

fewer than 5 employees

• SME BusinessesIn-business for more than 3 years

more than 5 employees

Page 6: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

leads = customers = profits

Page 7: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

KEVIN [email protected]

DOUG [email protected]

www.FSBDCSWFL.orgfollow us: FGCUSBDC

Page 8: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

Tell-a-friend

Page 9: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Tell-A-Friend: Incentivize

Page 10: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Tell-A-Friend: Personal Connection

Page 11: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Tell-A-Friend: For a Cause

Page 12: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

IT WORKS!

Page 13: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & SucceedContent Carousels a.k.a. slide deck lead gen

Page 14: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

Content Carousels

https://www.linkedin.com/posts/thechrisdo_how-to-post-pdf-carousels-activity-6595868723280781312-vp--

Slide deck lead generation

Page 15: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

Content Carousels Formula

Page 16: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

Helping Businesses Grow & Succeed

Optimized Email Signature

Page 17: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

E-Mail Signature: Education

Page 18: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

E-Mail Signature: Social Media Connection

Page 19: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

E-Mail Signature: Service Offer

Page 20: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

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Page 21: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

KEVIN [email protected]

www.FSBDCSWFL.orgfollow us: FGCUSBDC

Page 22: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

Can anybody tell me what this is?

Page 23: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

Page 24: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Word of mouth (still) matters…

Page 25: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

Identify your ‘Talk Trigger’

Must be remarkable,

relevant, reasonable and

repeatable.

Page 26: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

Your business card can have a double

life!

Page 27: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Make a referral card

VS

BUSINESS REFERRAL

Page 28: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

Helping Businesses Grow & Succeed

Guest Blogging

Page 29: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

Helping Businesses Grow & Succeed

Guest Blogging

Page 30: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

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Page 31: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

Helping Businesses Grow & Succeed

www.FSBDCSWFL.orgfollow us: FGCUSBDC

DOUG [email protected]

Page 32: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

SCHEDULE YOUR

CONSULTATION

You will be matched with a

right-fit consultant within

24-48 hours.

HOW THE SBDC AT FGCU WORKS

GET A STRATEGIC

PLAN

Our business consultants

will help you develop a

data-based strategic plan,

map out goals, strategies

and tactics and help you

implement it.

GROW AND

SUCCEED

•We provide on-going

guidance to help you

navigate your business past

obstacles, optimize

performance and keep you

on the road to success.

CONNECT WITH US: 239.745.3700www.FSBDCSWFL.org

Step 1 Step 2 Step 3

Page 33: Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales … · 2020. 9. 22. · Guest Blogging. 01 02 03 6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline 04

www.FSBDCSBDC.org

Q+A


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