45
LEADDOG MARKETING GROUP LeadDog Marketing Group Spring Update 2014 LEADDOG MARKETING GROUP AGENCY OVERVIEW 440 9th Avenue, 17th Floor New York, NY 10001 LEADDOGMARKETING.COM
L E A D D O G M A R K E T I N G G R O U P
LeadDog Marketing GroupSpring Update 2014
LEADDOG MARKETING GROUPA G E N C Y O V E R V I E W
440 9th Avenue, 17th FloorNew York, NY 10001
LEADDOGMARKETING.COM
W H O W E A R E
© LeadDog Marketing GroupNew York City 3
WE’RE PASSIONATE ABOUT CREATING MEMORABLE BRAND
EXPERIENCES.
© LeadDog Marketing GroupNew York City 4
Social Media Platforms
DIGITAL & INTERACTIVE
INTEGRATED MARKETINGSTRATEGY
SWEEPSTAKES & CONTESTS
EXPERIENTIAL MARKETING & EVENTS
STRATEGIC PARTNERSHIPS
DESIGN & BRANDING
B2B CAMPAIGNSHEALTH & WELLNESS INITIATIVES
HOSPITALITY PR & COMMUNICATIONS
SOCIAL MEDIA PLATFORMS
REVENUE GENERATION
OUR CAPABILITIES
© LeadDog Marketing GroupNew York City 5
FOR LIKE-MINDED PARTNERS
© LeadDog Marketing GroupNew York City 6
OUR PARTNERS
© LeadDog Marketing GroupNew York City 7
CAUSE WORK HAS ALWAYS BEEN AND WILL ALWAYS BE A PART OF
THE LEADDOG FABRIC.
© LeadDog Marketing GroupNew York City 8
OUR CAUSE PARTNERS
© LeadDog Marketing GroupNew York City 9
WE BRING AN INTEGRATEDPERSPECTIVE TO EVERYTHING WE DO.
© LeadDog Marketing GroupNew York City 10
© LeadDog Marketing GroupNew York City 11
AND ACTIVATE AROUNDTHE WORLD IN OVER 20 COUNTRIES
WITH HEADQUARTERS IN NYC
© LeadDog Marketing GroupNew York City 12
166 EMPLOYEES
9 OFFICES
TOP 10 JOB CREATORS IN THE ADVERTISING & MARKETING INDUSTRY BY INC.
H O W W E W O R K W I T H C A U S E P A R T N E R S
© LeadDog Marketing GroupNew York City 14
HOW WE WORK WITH CAUSE PARTNERS
Peer-to-Peer Fundraising & Participatory
Events
Bringing Partners to the Table
Galas & Hospitality
Branding & Design
Brand StrategyDigital Design & Build
Awareness Driving &
Promotional Initiatives
1. 2. 3. 4.
5. 6. 7.
© LeadDog Marketing GroupNew York City 15
ADDED VALUE BEYOND PRODUCTION
NATIONAL SEPTEMBER 11 MEMORIAL & MUSEUM5k Run/Walk & Family Day; Museum Dedication Period Registration
1. PEER-TO-PEER FUNDRAISING & PARTICIPATORY EVENTS
© LeadDog Marketing GroupNew York City 16
ADDED VALUE BEYOND PRODUCTION
MEMORIAL SLOAN KETTERING CANCER CENTERCycle for Survival
© LeadDog Marketing GroupNew York City 17
AMERICAN HEART ASSOCIATIONWall Street Run & Heart Walk
© LeadDog Marketing GroupNew York City 18
ADDED VALUE BEYOND PRODUCTION
SUSAN G. KOMENRace for the Cure
© LeadDog Marketing GroupNew York City 19
THE CENTER : THE LESBIAN, GAY, BISEXUAL & TRANSGENDER COMMUNITY CENTERCycle for the Cause
© LeadDog Marketing GroupNew York City 20
ADDED VALUE BEYOND PRODUCTION
RODALE - RUNNER’S WORLDHalf Marathon
© LeadDog Marketing GroupNew York City 21
ADDED VALUE BEYOND PRODUCTION
NATIONAL MS SOCIETYMS Brain Games
2. GALAS & HOSPITALITY
© LeadDog Marketing GroupNew York City 22
ADDED VALUE BEYOND PRODUCTION
CITICiti’s Sochi Experience in Support of Team USA
© LeadDog Marketing GroupNew York City 23
ADDED VALUE BEYOND PRODUCTION
2014 NY/NJ SUPER BOWL HOST COMMITTEESuper Bowl XLVIII
© LeadDog Marketing GroupNew York City 24
ADDED VALUE BEYOND PRODUCTION
SYFYAnnual Upfront Events
© LeadDog Marketing GroupNew York City 25
ADDED VALUE BEYOND PRODUCTION3. BRINGING PARTNERS TO THE TABLE
NYC DEPARTMENT OF TRANSPORTATIONSummer Streets
© LeadDog Marketing GroupNew York City 26
ADDED VALUE BEYOND PRODUCTION
WALK THE WALKMoonWalk
© LeadDog Marketing Group 2012 • New York City 27
Turner EntertainmentTNT & TBS Strategic Partnerships
ALIANZA DE FUTBOLSponsorships & Activation
© LeadDog Marketing Group 2012 • New York City 28
Turner EntertainmentTNT & TBS Strategic Partnerships
WHOLE FOODS MARKETStrategic Partnerships
© LeadDog Marketing GroupNew York City 29
ADDED VALUE BEYOND PRODUCTION
AMTRAKNational Train Day
4. AWARENESS DRIVING & PROMOTIONAL INITIATIVES
© LeadDog Marketing GroupNew York City 30
WALK THE WALKMoonWalk PR
© LeadDog Marketing GroupNew York City 31
ADDED VALUE BEYOND PRODUCTION
CITICiti’s Sochi Experience in Support of Team USA
© LeadDog Marketing GroupNew York City 32
ADDED VALUE BEYOND PRODUCTION
TLCTLC Summer
© LeadDog Marketing GroupNew York City 33
5. BRANDING & DESIGN
THE CENTER:The Lesbian, Gay, Bisexual & Transgender Community CenterCycle for the Cause
© LeadDog Marketing GroupNew York City 34
NATIONAL 4-H COUNCILNational Youth Science Day
© LeadDog Marketing GroupNew York City 35
NEW YORK CITY DEPARTMENT OF TRANSPORTATIONSummer Streets
© LeadDog Marketing GroupNew York City 36
AS ROMABrand Identity & Design
6. DIGITAL DESIGN & BRANDING
MS SOCIETYMS Brain Games
SYFYAnnual Upfront Events
© LeadDog Marketing GroupNew York City 40
RODALEWomen’s HealthRun10FEED10
© LeadDog Marketing GroupNew York City 41
KOHL’SBrand Promotions AOR
© LeadDog Marketing GroupNew York City 42
7. BRAND STRATEGY
© LeadDog Marketing GroupNew York City 43
ADDED VALUE BEYOND PRODUCTION
SERIOUSFUN CHILDREN’S NETWORKGive A Moment of SeriousFun
© LeadDog Marketing GroupNew York City 44
WHOLESOME WAVEBrand Strategy
© LeadDog Marketing GroupNew York City
LEADDOG MARKETING GROUP212.488.1469
440 9th Avenue, 17th FloorNew York, NY 10001
LEADDOGMARKETING.COM
