LEADER PARTSLEADER PARTSTHE INDEPENDENT POWER THE INDEPENDENT POWER

OUR MISSIONOUR MISSIONLEADER PARTS S.A. will be the premier supplier of LEADER PARTS S.A. will be the premier supplier of high quality automotive products and services.high quality automotive products and services.Our future will transform our customer's reason for Our future will transform our customer's reason for doing business with us from purchasing automotive doing business with us from purchasing automotive parts and service to purchasing confidence and parts and service to purchasing confidence and security.security.We willWe will bebe recognized in our area and throughout our recognized in our area and throughout our industry as knowing our customers' wants, needs and industry as knowing our customers' wants, needs and expectations as well as they do.expectations as well as they do.We will be a partner to our customers and provide We will be a partner to our customers and provide valuevalue--added products and service in anticipation of added products and service in anticipation of their needs.their needs.We will continually improve the automotive parts and We will continually improve the automotive parts and service experience of our clients, the profits of our service experience of our clients, the profits of our corporation, the growth and welfare of our people and corporation, the growth and welfare of our people and company.company.

OUR COMPANYOUR COMPANY

Our premises Our premises 4500 M4500 M22

OUR COMPANY OUR COMPANY (CONT.)(CONT.)

FORMED IN 1999FORMED IN 1999

BASED IN ATHENS, GREECEBASED IN ATHENS, GREECE

NATIONAL NETWORK NATIONAL NETWORK

LARGEST WORLDWIDE SUPPLIERSLARGEST WORLDWIDE SUPPLIERS

WITH A HISTORY OF 30 YEARS IN THE AFTERMARKET WITH A HISTORY OF 30 YEARS IN THE AFTERMARKET

AUTO PARTS BUSINESSAUTO PARTS BUSINESS

LP PRODUCT GROUPS LP PRODUCT GROUPS CLUTCH SYSTEM CLUTCH SYSTEM

BRAKE SYSTEM BRAKE SYSTEM

STEERING SYSTEM STEERING SYSTEM

COOLING SYSTEM COOLING SYSTEM

LUBRICANTS LUBRICANTS

FILTRATION SYSTEM FILTRATION SYSTEM

ELECTRICAL PARTS ELECTRICAL PARTS

DRIVE SYSTEM DRIVE SYSTEM

CORPORATE BRANDS CORPORATE BRANDS

COMMA LUBRICANTS AND CHEMICALS COMMA LUBRICANTS AND CHEMICALS

NGK ELECTRICAL PARTS NGK ELECTRICAL PARTS

DAYCO BELTS DAYCO BELTS

SILVERSTONE TIRES SILVERSTONE TIRES

KYB SHOCK ABSORBERSKYB SHOCK ABSORBERS

LEADER PARTS OBJECTIVESLEADER PARTS OBJECTIVESBusiness Objectives1. Meet Planning & Budgeting targets2. Meet budgets3. Monitor product costs

Marketing Objectives1. Consumer focused activity special events etc2. Increase brand awareness 3. Focus activity for aftermarket products4. Support product with programmes 5. Ensure the increasing LP product market share 6. Range Selling

Sales Objectives1. Increase product availability by;

a. Channelb. Marketc. Regiond. Product

2. Improve product mix by adding new product categories into our range 3. Improve education Sales/Customer Services – Distributor – Workshop

a. Technical/Productb. Salesc. Benefit Sellingd. Programme Sales

LP BRAND STRATEGY LP BRAND STRATEGY PLANNINGPLANNING

CREATING BRAND AWARENESS OF COMPANY OBJECTIVES CREATING BRAND AWARENESS OF COMPANY OBJECTIVES

CREATE BRAND LOYALTY CREATE BRAND LOYALTY

ENSURE BRAND CONSISTENCY ACROSS PROGRAMMES ENSURE BRAND CONSISTENCY ACROSS PROGRAMMES

Product• High Performance products • Range group of products

•Product quality control throughout range •Range selling- being able to meet all manufacturer applications for all models •Product selection

– Application – Catalogues – Electronic•Support product objectives•Product Management – all brands• Market Mapping – Product opportunities

LP PRODUCT QUALITY LP PRODUCT QUALITY LP packaging standards LP packaging standards -- The LP products packing image is a strength we provide with conThe LP products packing image is a strength we provide with controlled detailed trolled detailed

packing standards, artwork and labels enforced on all our supplipacking standards, artwork and labels enforced on all our suppliers to give a clear ers to give a clear performance image on all our product range. performance image on all our product range.

LP PRODUCT QUALITY LP PRODUCT QUALITY (CONT.)(CONT.)

Also all our suppliers are carefully selected through internatioAlso all our suppliers are carefully selected through international quality nal quality management systems and LP production lines are integrated parallmanagement systems and LP production lines are integrated parallel to el to factory lines to maximize our production capacity and control. factory lines to maximize our production capacity and control.

LP PRODUCT QUALITY LP PRODUCT QUALITY (CONT.)(CONT.)

The outcome of all these efforts combined is a product The outcome of all these efforts combined is a product

image and quality that sells itself.image and quality that sells itself.

Plastic rapping on all product packaging for dirt and moisture protection

Edge marking with LP logo and part number on all products

LP RANGE LP RANGE LP range of products consist of thousands of references that LP range of products consist of thousands of references that cover all European, Japanese and Korean applications and cover all European, Japanese and Korean applications and are constantly updated with new model references.are constantly updated with new model references.Also to give easy access to the vast amount of references Also to give easy access to the vast amount of references there is an electronic catalogue available Ethere is an electronic catalogue available E--CAT in order to CAT in order to find the part number you need quickly and correctly. find the part number you need quickly and correctly. This gives the customer the ability to view the product and This gives the customer the ability to view the product and cross references for the part number they are searching for.cross references for the part number they are searching for.Also the customer has the ability to process the order Also the customer has the ability to process the order through this program, also giving them exact purchasing through this program, also giving them exact purchasing cost of the order immediately.cost of the order immediately.The program allows the printing of price list and specialist The program allows the printing of price list and specialist catalogues. catalogues. As we know today time is money and saving ON BOTH is As we know today time is money and saving ON BOTH is top priority for the modern business man. top priority for the modern business man.

E E –– CAT POWER SEARCH ENGINE CAT POWER SEARCH ENGINE

SUPPORT PRODUCT OBJECTIVESSUPPORT PRODUCT OBJECTIVESLP product objectives are to be able to support our customers LP product objectives are to be able to support our customers needs throughout the whole sales cycle giving their customers needs throughout the whole sales cycle giving their customers more incentives to buy the LP brand. This we guarantee for more incentives to buy the LP brand. This we guarantee for quality and performance carrying the following stamp on all quality and performance carrying the following stamp on all product packaging. product packaging. Also a numerous amount of informational leaflets educating the Also a numerous amount of informational leaflets educating the customers and awareness of our products. customers and awareness of our products.

FINAL CONSUMER MARKETING FINAL CONSUMER MARKETING SUPPORT SUPPORT

Leader Parts communicates also directly to the motorist through Leader Parts communicates also directly to the motorist through exhibition exhibition targeted at the final consumer, organized car rally events and stargeted at the final consumer, organized car rally events and sponsoring ponsoring sports teams. sports teams. Adding consumer brand recognition value for our sales network.Adding consumer brand recognition value for our sales network.

DISTRIBUTION CHANNELDISTRIBUTION CHANNEL

IndependentWorkshops

FranchisedWorkshops

Quick Lubes

IndependentRetail outlets

Service Stations

Supermarket/Hypermarket

Company fleets

MOTORISTS

Marketing Activity

LP MEGA DISTRIBUTION CHANNELLP MEGA DISTRIBUTION CHANNELLeader Parts creates modern Leader Parts creates modern distribution centre's in strategic distribution centre's in strategic geographical locations to service geographical locations to service customers quickly when needed customers quickly when needed without extra transportation cost.without extra transportation cost.LP mega distribution centre's LP mega distribution centre's undertake the support of undertake the support of customers with a competitive customers with a competitive pricing policy specially tailored to pricing policy specially tailored to the region. the region. Educating the regional team to Educating the regional team to know the wants and needs of its know the wants and needs of its geographical sector. geographical sector. Using the past experience to thrive Using the past experience to thrive to the future.to the future.Showing the independent power Showing the independent power throughout all channels. throughout all channels.

LP MEGA DISTRIBUTION CHANNEL LP MEGA DISTRIBUTION CHANNEL (CONT.)(CONT.)

Marketing manual for all LP mega distributors. Marketing manual for all LP mega distributors. Providing strategic support for logo, Providing strategic support for logo, communication forms, advertising leaflet , communication forms, advertising leaflet ,

corporate fonts, commercial forms.corporate fonts, commercial forms.

LP RETAIL DISTRIBUTION LP RETAIL DISTRIBUTION CHANNELCHANNEL

LP retail shops are provided for LP retail shops are provided for from LP mega distribution centre's from LP mega distribution centre's enen--shoring that they are provided shoring that they are provided with the most competitive pricing with the most competitive pricing and services there region and services there region demands.demands.All this information is pasted to LP All this information is pasted to LP independent retail outlets giving independent retail outlets giving them the comfort and guarantee of them the comfort and guarantee of being part of a business from start being part of a business from start to finish growing there business in to finish growing there business in the most responsible ways and the most responsible ways and letting us grow with passion into letting us grow with passion into the future!!!!!the future!!!!!

LP RETAIL DISTRIBUTION LP RETAIL DISTRIBUTION CHANNEL CHANNEL (CONT.)(CONT.)

Marketing manual for all LP retail distributors. Marketing manual for all LP retail distributors. Providing strategic support for logo, communication forms, Providing strategic support for logo, communication forms,

advertising leaflet , corporate fonts, commercial forms.advertising leaflet , corporate fonts, commercial forms.

ADVANTAGES OF BEING PART OF OUR TEAMADVANTAGES OF BEING PART OF OUR TEAM

EXPERIENCE OF 30 YEARS IN THE AFTERMARKET AUTO PARTS BUSINESSEXPERIENCE OF 30 YEARS IN THE AFTERMARKET AUTO PARTS BUSINESS

BUYING FROM THE LARGEST WORLDWIDE SUPPLIERS WITH STANDARD QUALITBUYING FROM THE LARGEST WORLDWIDE SUPPLIERS WITH STANDARD QUALITY EVERY Y EVERY

TIMETIME

CONTROLLING THE NETWORK FROM PRODUCTION TO RETAIL OUTLETS CONTROLLING THE NETWORK FROM PRODUCTION TO RETAIL OUTLETS

ALLOCATING STRATEGIC REGION DISTRIBUTORS & PROVIDING PRODUCT WITALLOCATING STRATEGIC REGION DISTRIBUTORS & PROVIDING PRODUCT WITHOUT HOUT

COMPETITION FROM OTHER DISTRIBUTORSCOMPETITION FROM OTHER DISTRIBUTORS

MARKETING & SALES SUPPORT PRODUCTS THROUGHOUT THE WHOLE SALES CMARKETING & SALES SUPPORT PRODUCTS THROUGHOUT THE WHOLE SALES CYCLE YCLE

BEING PART OF A DYNAMIC TEAM OF PEOPLE THAT GROW ALL SECTORS RELBEING PART OF A DYNAMIC TEAM OF PEOPLE THAT GROW ALL SECTORS RELATED TO THE ATED TO THE

BUSINESS BUSINESS

LEADER PARTSLEADER PARTSWelcomes you to its team of:Welcomes you to its team of:

PASSIONPASSIONINNOVATIONINNOVATION& QUALITY & QUALITY