Leadership Education An Extraordinary Educational Experience aftermarket specific, university-level certificate program designed for independent business owners and managers to drive business forward. The CARQUEST ® School of Business Independent Store Focus Practical education with a total aftermarket focus. CARQUEST.com/education This combination is unique in the entire industry, bringing participants’ field-tested business results that combine Northwood faculty MBA- level instruction with a practical aftermarket focus to achieve real-world results guaranteed to: • Deliver sales • Grow profits • Raise business to new heights Praise from previous attendees: The networking aspect of it was great. The way that we can get involved with each other, we all have the same common goals. Business owners and managers should come because there are things that you learn that you can’t get in the real world atmosphere out there. You get out here and you interact with each other, and you learn how to make your business a lot more profitable and sustain it for the long term. Danny Durbin, Durbin Auto Parts, Alabama I think it was important that we were able to take theory, business theory or principles and bring it right down to the strategic level at the store level and try to put that in practical use in our businesses back home. Jarrett Liles, Connie Liles Auto Parts, Florida It is absolutely essential that everybody take this opportunity to come to this meeting, to come to this education, to get motivated, to get strengthened, to get enlightened on what’s going on in our economy, in our business, it is absolutely invaluable. I urge everybody to take this opportunity and just embrace it, embrace the program, come with the program and have fun doing it! Sheila Bauman-Langteau, Bauman Home & Auto Inc., Arizona • Held at the Sloan Family Building for Aftermarket Studies on Northwood University’s campus in Midland, Michigan • State-of-the-art conference center with 25,000 sq. ft. of classroom, meeting and conference space • Participants housed on campus in Northwood University’s NADA conference hotel • Guests will have access to Northwood’s extensive fitness center and student union throughout their stay • On-site catering service, which will provide meals during the week • Dress code is business casual About Midland, MI Midland is a neighborly sized community of 40,000, and home to two Fortune 500 companies. It is 135 miles north of Detroit and is serviced by several airports, including MBS International (20 minutes by car), Detroit and Flint.
Transcript
Leadership Education
An Extraordinary Educational Experienceaftermarket specific, university-level
certificate program designed for
independent business owners and
managers to drive business forward.
The CARQUEST® School of BusinessIndependent Store Focus
Practical education with a total aftermarket focus.
CARQUEST.com/education
This combination is unique in the entire industry, bringing participants’ field-tested business results that combine Northwood faculty MBA-level instruction with a practical aftermarket focus to achieve real-world results guaranteed to:
• Deliver sales• Grow profits• Raise business to new heights
Praise from previous attendees:
The networking aspect of it was great. The way that we can get involved with each other, we all have the same common goals. Business owners and managers should come because there are things that you learn that you can’t get in the real world atmosphere out there. You get out here and you interact with each other, and you learn how to make your business a lot more profitable and sustain it for the long term.
Danny Durbin, Durbin Auto Parts, Alabama
I think it was important that we were able to take theory, business theory or principles and bring it right down to the strategic level at the store level and try to put that in practical use in our businesses back home.
Jarrett Liles, Connie Liles Auto Parts, Florida
It is absolutely essential that everybody take this opportunity to come to this meeting, to come to this education, to get motivated, to get strengthened, to get enlightened on what’s going on in our economy, in our business, it is absolutely invaluable. I urge everybody to take this opportunity and just embrace it, embrace the program, come with the program and have fun doing it!
Sheila Bauman-Langteau, Bauman Home & Auto Inc., Arizona
• Held at the Sloan Family Building for Aftermarket Studies on Northwood University’s campus in Midland, Michigan
• State-of-the-art conference center with 25,000 sq. ft. of classroom, meeting and conference space
• Participants housed on campus in Northwood University’s NADA conference hotel
• Guests will have access to Northwood’s extensive fitness center and student union throughout their stay
• On-site catering service, which will provide meals during the week
• Dress code is business casual
About Midland, MIMidland is a neighborly sized community of 40,000, and home to two Fortune 500 companies. It is 135 miles north of Detroit and is serviced by several airports, including MBS International (20 minutes by car), Detroit and Flint.
There is nothing like it offered in the aftermarket! Offered Exclusively for CARQUEST Customers
The CARQUEST School of Business is not about sitting quietly in a class listening to lectures. It is an interactive, discussion and case-based learning environment in which you will talk about the issues that matter most in your business. Northwood University faculty and aftermarket experts will provide tools you can take back and use immediately to drive your business to the next level.
This program is taught in conjunction with Northwood University and its Richard DeVos Graduate School of Management. You will learn cutting-edge business principles from the same instructors who teach the Northwood MBA program to leading companies like the Dow Chemical Company and General Motors.
ThursdayAFTERNOON ARRIVALSReception & Class DinnerDinner Speaker: Automotive Aftermarket Industry Executive
FridaySTATE OF THE ECONOMY & THE INDUSTRYFree Enterprise & The Global EconomyState of the AftermarketEconomic & Aftermarket SWOT AnalysisDiscussion & SimulationClass Dinner
SaturdayOPERATIONS & LEADERSHIPPutting the Right People in the Right PlacesIndependent Store Accounting & FinanceDiscussion & Simulation Class Dinner
SundaySTRATEGIC THINKINGMatching Customer Needs to StrategyCARQUEST Strategy: Implementation and Execution for Your BusinessDiscussion & SimulationClass Dinner
Session DescriptionsFree Enterprise and the Global EconomyThis session, led by a noted economist, discusses the ideas of entrepreneurship and how entrepreneurs fit into CARQUEST, the automotive industry, as well as the US and global economy. An in-depth discussion of the US economy from both an automotive and non-automotive perspective clearly defines the landscape in which all businesses operate. It includes a fascinating look at what the economy will look like in both the short and long term, allowing small businesses the ability to adapt their organizations to an ever-changing and dynamic free market.
State of the Aftermarket: Where the Industry is Headed Once the foundations of the broad business landscape are identified, this session takes a deep dive into the trends that shape today’s motor vehicle parts and service industry within North America. Macro trends and data will be presented that show where the industry is headed and how small businesses can take advantage of these trends.
Economic & SWOT DiscussionThis facilitated class discussion will take the data presented in the previous two sessions and formulate a parts store-focused SWOT analysis. A SWOT analysis looks at the Strengths, Weaknesses, Opportunities and Threats in a given market. It is an extremely useful tool when formulating strategies that take advantage of external opportunities and threats through the analysis of internal strengths and weaknesses.
HR: Putting the Right People in the Right PlacesPeople really do make all the difference – but only if they are in the correct place in an organization. This interactive session takes a hard look at how business owners attempt to lead and manage their employees and some of the pitfalls that often result. Participants will learn what their primary leadership style is and how it can be altered depending on the situation.
Independent Store Accounting & FinanceAn independent CARQUEST store finance and accounting expert will walk participants through basic and advanced financial topics, including analysis of store sales, gross profit, fixed vs variable expenses, break-even analysis and other important financial store measurements.
Matching Customer Needs to Strategy This important session will ask an important question: What is important to your customers and how can your strategy meet those needs? This session, led by a CARQUEST representative, will take a look at the service dealer market, discussing their issues and problems and how an independent CARQUEST store differentiate itself in the eyes of their customers by being a solutions provider.
CARQUEST Strategy: Implementation and Execution for Your BusinessThis session led by CARQUEST’s Director, Integrated Marketing, who will discuss the steps by which to implement and execute the components of the CARQUEST program in your business. Expanding upon the customer needs strategy session, specific and measurable actions available in partnership with CARQUEST will be presented that will move your business forward.
CARQUEST.com/education
Imagine
The CARQUEST® School of BusinessIndependent Store FocusNovember 13-17, 2014
• 20 + Successful Independent Business Owners• Northwood University MBA faculty• Expert Aftermarket Instructors
ResultsFrom theory to application to
Attend
the opportunity to interact with:
Tuition Includes*:• Lodging• Food• Learning Materials• Networking Dinners• Guest Speakers• Transportation to and from Midland airport• Access to Northwood’s Fitness Center* Flight not included
Limited Seating Available• Deposit of $300 due with first months payment• Billed in four monthly payments• Billing begins the month the course was held, unless otherwise noted
Tuition$1495 (Qualifies for use of Co-Op $ if available)$995 for second participant from same business
Need Travel Assistance?To book flight or vehicle rental contact Cardinal Travel: (800) 876-1291, ext.3321 or Email: [email protected] is non-refundable
For more information visit: CARQUEST.com/education
