Persuasive Presentations for Leader Effectiveness
Persuasive Presentations for Leader Effectiveness
Renee P. Walkup, Author of Renee P. Walkup, Author of
““The NAKED Salesperson” The NAKED Salesperson”
and President ofand President of
SalesPEAK, IncSalesPEAK, Inc..
www.salespeak.comwww.salespeak.com
Talk About YourselfTalk About Yourself
Who you AreWho you Are Brief BackgroundBrief Background Types of AudiencesTypes of Audiences Goals for this Goals for this
SessionSession Your UniquenessYour Uniqueness
Top SpeakersTop Speakers
Getting ComfortableGetting ComfortableBreathe!Breathe!Know Your AudienceKnow Your AudienceVisualize SuccessVisualize SuccessPlan and PreparePlan and PrepareEat and Drink WellEat and Drink Well
Avoid too much caffeineEat protein
© SalesPEAK, Inc., All Rights Reserved 770 220.0832 www.salespeak.com
Brain Burst Planning “Rules”
Brain Burst Planning “Rules”
Let Your Ideas FlowLet Your Ideas Flow No Editing!No Editing! Use ColorUse Color Place Paper HorizontallyPlace Paper Horizontally Use Symbols, Pictures, GraphicsUse Symbols, Pictures, Graphics Doodle to Get GoingDoodle to Get Going There are No Rules!There are No Rules!
Just Like a Big Mac (Only Better!)
Just Like a Big Mac (Only Better!)
Top Bun Top Bun LettuceLettuceTomatoTomatoMeat Meat CheeseCheeseBottom BunBottom Bun
Effective Attention GettersEffective Attention Getters
StatisticsStatistics ExamplesExamples StoriesStories QuestionQuestion QuoteQuote PropProp SuspenseSuspense
© SalesPEAK, Inc., All Rights Reserved 770 220.0832 www.salespeak.com
Purpose Statement Qualities
Purpose Statement Qualities
BriefBriefInclude BenefitInclude BenefitSimple LanguageSimple LanguageAudience-CenteredAudience-Centered
You-language“Learn to”
Handling Q/AHandling Q/A
Stand, Front & Center Stand, Front & Center Pause & WaitPause & WaitMake Eye ContactMake Eye ContactPause, AgainPause, AgainBriefly Deal with the QuestionBriefly Deal with the QuestionAsk for Confirmation, if AppropriateAsk for Confirmation, if Appropriate
Combative Q/ACombative Q/A
Face the PersonFace the PersonForward One StepForward One StepHandle the QuestionHandle the Question
Look Around the RoomEnd with the PersonEnd with the PersonDo Not ConfirmDo Not Confirm
Reading Audience Non-Verbal Cues
Reading Audience Non-Verbal Cues
Reading Audience Non-Verbal Cues
Reading Audience Non-Verbal Cues
Room LayoutsRoom Layouts
InteractionInteractionProximityProximityInfluenceInfluenceCommitmentsCommitments
Overhead/PowerPoint TipsOverhead/PowerPoint Tips
Have Prepared in AdvanceHave Prepared in AdvanceOne Slide Every 5 MinutesOne Slide Every 5 MinutesUse “B” KeyUse “B” Key4x4 Rule4x4 RuleLeave Lights ON!Leave Lights ON!Don’t “Hide” Behind ComputerDon’t “Hide” Behind Computer
Poor PowerPoint ExamplesPoor PowerPoint Examples When the presenter uses too much text and When the presenter uses too much text and
it’s very time consuming to readit’s very time consuming to read Text that is too hard to read by the Text that is too hard to read by the
audienceaudience Distracting colors that are unappealingDistracting colors that are unappealing Too Many Different FontsToo Many Different Fonts Excessive use of slidesExcessive use of slides USING ALL CAPITAL LETTERS USING ALL CAPITAL LETTERS
Flip Chart/Whiteboard TipsFlip Chart/Whiteboard Tips
Best with Small GroupsBest with Small Groups Great for InteractionGreat for Interaction Dark Markers (Avoid Red, Pink)Dark Markers (Avoid Red, Pink) Check Markers in AdvanceCheck Markers in Advance Write Approximately 2” TallWrite Approximately 2” Tall
Handout Materials TipsHandout Materials Tips
Distribute Piecemeal Distribute Piecemeal Colored PaperColored PaperInclude Executive SummaryInclude Executive SummaryAvoid Providing PowerPoint Avoid Providing PowerPoint
