Baltimore County Public Schools – Fiscal Services Division
Use of Technology ToolsUse of Technology Tools to Improve Leadershipp p
Tom Hood, CPA.CITP
CEO – Maryland Association of CPAsy
December 3, 2009
Being in business or governmentgovernment today is like
b i ibeing in permanent pwhitewater
Leadership – when the sailing was smooth
You need new skills & new tools to dealtools to deal
with this permanent
whitewater of change
You feel overwhelmed o e e edby the rapid and turbulentand turbulent pace of change in businessin business today
“As it relates to science and technology, the rate of change in the next decade, is likely to be 4 to7
times faster than in the last decade. If it is 4x faster it would be like planning for 2006 in 1890, if it is 7x faster it would be like planning for 2006 in 1670.”faster it would be like planning for 2006 in 1670.
‐Expert on Education Panel, The Aspen Institute, 2007
You want to hmaster the
skills neededskills needed to keep pace and lead in this newthis new environment
Today, you will learn to becomelearn to become a navigator of h ichange using
some new tools and skills
Sight Insight Create Communicate Inspire!
Did you know?Government Accountant Leading theGovernment Accountant Leading the
CPA Profession
Ernie Almonte, CPA – Auditor General, State of Rhode Islandhttp://www.twitter.com/erniealmonte
Tools for LeadersTools for Leaders
First, Leadership in permanent hwhitewater
The I2A strategic thinking system is based on the five qualities of Extraordinary Leadersfive qualities of Extraordinary Leaders
1. Sight ‐ Ability to see emerging patterns and shift perspective when p p pnecessary
2. Insight ‐ Ability to learn faster than the rate of change in your industryg y y
3. Create ‐ Ability to think strategically and critically to gain insights that create new opportunitiesnew opportunities
4. Communicate ‐ Ability to collaborate inside and outside your organization and to build and sustainorganization and to build and sustain social networks of people engaged in the work
5. Inspire – Ability to mobilize support5. Inspire Ability to mobilize support and engage others to join you in ACTION
SightWhat is above knows what is below, but what is below does not know what is above. One climbs, one sees. One descends one sees no longer but one has seenOne descends, one sees no longer, but one has seen. There is an art of conducting oneself in the lower regions by the memory of what one saw higher up. When one can no longer see, one can at least stillWhen one can no longer see, one can at least still
know.
‐Rene' Daumal
“The faster you go, the further ahead you have to see.”
Sight
Insights & Opportunities
“But a time of turbulence is also one of great opportunity for those who
d t d t dcan understand, accept and exploit the new realities. It is above all a time ofabove all a time of opportunity for leadership.”
‐ Peter Drucker, Managing in Turbulent Times
Insight
Create!
“The best way toThe best way to predict the futurepredict the futureis to create it.”
‐ Peter Drucker, Managing in Turbulent Times
Create
CommunicateExtraordinary leaders know howleaders know how to build and sustain large sociallarge social networks and
icommunicate effectively above the noise of the whitewater.
Communicate
Inspire to Action
You must be able to reach the heartsthe hearts and minds ofand minds of the people doing the workwork.
Inspire!
Second, Social Media tools
Here comes the Net Generation
"There is plenty of cause for alarm and/or optimism when it comes to my generation; even I can see that. Still I thi k th ti i f f f fStill I think the negative views of us come from a fear of the unknown, a fear of change. Our world is evolving at a rapid rate and that can be scary for older generationsa rapid rate, and that can be scary for older generations
— Savannah Jones, 17, Portland, Oregon
NGenophobia—the irrational and morbid fear of youth, especially with regards to their use of the Internet
Three Drivers of ChangeThree Drivers of Change
WEB 2.0WEB 2.0 THE NETGENERATIONTHE NET
GENERATION
Wikinomics ‐
The New
Economic
Wikinomics ‐
The New
EconomicEconomic
Order
Economic
OrderInspired by Don Tapscott
Social Media is a Generational Issue
• Matures 64 ‐ 100
• Boomers 45 ‐ 63
• Gen X 29 ‐ 44
• Millennials 10 ‐ 28
Which one are you?
"Digital 'Natives' Invade the Workplace: Young people may be newcomers to the world of work, but it's their bosses who are immigrants into the digital world."
Meet your future employees?
“over 64% of students in grades K‐12 play onlinegrades K 12 play online and/or electronics based
games regularly”g g y
“Downloading music is #1 activity by middle and high school
students”“40% of middle school students and 67% of high school students have a
personal website (Facebook,
students”
personal website (Facebook, MySpace, Xanga)”
Source: Project Tomorrow – Speak Up 2007 report
Generation Gap? Or Generation Lap?
GenerationsOne third (35%) of American adult internet users h fil li i l t k itGenerationshave a profile on an online social network site, four times as many as three years ago, but still much lower than the 65% of online American teens who use social networks
“In 1997, young people for the first time were recognized by adults as being authorities on something truly revolutionary – digital technology, interactive media, and collaboration.”
– Don Tapscott “Growing Up Digital”
Eight Net Gen Norms1. Freedom – The freedom to work when
and where you want2. Customization – My job my life3. Scrutiny – I know what you did last night4. Integrity – Be a good company to work for5. Collaboration – Teamwork6. Entertainment – Work should be fun7. Speed – Let’s make things happen now!8. Innovation – Let me invent
To be a guild master in a game like World of Warcraft, you need to be able to create a vision, find recruits and give them a platform , g pon which to learn, and orchestrate the group's strategy. To me, it sounds a lot like the skills a corporate executive needs, doesn't it? – Don Tapscott “Grown Up Digital”
Thi i S i l N t kThis is a Social Network
The New Math
Social Networking (Old)
Social Media (New)+A change in the way we build= A change in the way we build
relationships=
Source: Matt Goddard, CEO R2integrated
Old School vs. New School
Chamber of Commerce
Class Reunions
Friends and Family
E‐mail
I d t M tiIndustry Meetings
NewslettersNewsletters
It’s all about your WhuffieIt s all about your WhuffieWhuffie is the culmination of your reputation,
i fl b id i d b di i linfluence, bridging and bonding capital, current and potential access to ideas, talent
d d f dand resources, saved‐up favors, and accomplishments.
‐ Tara Hunt “The Whuffie Factor”
It’s about the Network Effect
Metcalf’s Law"states that the economic value of a network increases like the square ofnetwork increases like the square of the number of its nodes, or the law of
increasing returns. Usually, when people share a piece of equipment, the return diminishes. When more people are engaged in the network, more value is returned to the user."
It’s about the Network Effect
How big is your
network?
“In a sentence {to recognize a network} means ‘To discover how A, who is in touch with C,Is affected by the relation between B and C.” – Russ Eckel “Becoming the Eye of the Tiger”
Whuffie Example
Get found – Digital FootprintsGet found Digital Footprints
Our Journey…
• Share
• Listen & Learn
• Communicate
• Connect
Meet your customers where they are
Benefits of Social MediaBenefits of Social Media• Share & discuss informationI bilit t t t l• Increase ability to connect to more people
• Increase ability to manage more relationships• Customer service & supportCustomer service & support• Tool for recruitment & retention• Information & knowledge management• Increased findability on web (SEO)• Brand management• Accelerate your strategy• Accelerate your strategy• Did I say it’s cheap?
Marketing Strategy 2.0
Website
e‐mailT itt
newslettersTwitter
Social NetworksBlog
James Carroll, CPAJames Carroll, CPAWebsite Facebook
Last two storiesLast two stories
• Client contact viaClient contact via Facebook
• Staff relations via Facebook
Leadership & Social Media – panel of young professionalsAICPA Leadership AcademyChicago, 2009
Government & Social Media
AGA & Social MediaAGA & Social Media
http://twitter.com/stlagahttp://aga.typepad.com/
CPAs’ “favorite?”
ChallengesChallenges
• Social media requires loosening the reins on technology platforms and access
• Social media management requires constant care and feeding, as well asfeeding, as well as monitoring
• Because social media is MASS di i t kMASS media, mistakes and missteps are amplified a p ed
Social Notworking?Social Notworking?
This is defined as “The s s de ed as epractice of spending time unproductively on social‐
k bnetworking websites, especially when one should be working ” or “When yoube working, or When you spend all days at your job on social networking sites such gas facebook,myspace and twitter.”
Research says…
"One day at work they took away our tools, likeOne day at work they took away our tools, like Facebook, Pandora, Bebo, NPR. Work is slow now, cold and boring." —STEVE RESSLER, 27, TAMPA, FLORIDA
In a social environment based on networked individualism, theinternet’s capacity to maintain and cultivate social networks has realinternet s capacity to maintain and cultivate social networks has realpayoffs (in the workplace).”– “The Strength of Internet Ties” Report
Sooooo….Sooooo….
Social Notworking is a managerial problem, not a technology problem.
If a salesman spends his day making personal phone calls rather than phoning potential customers, the solution is not to take away the phone. The solution is to make clear what i d i t t blis and is not acceptable behavior and…
Discussion at AICPA Leadership AcademyChicago, July, 2009
Risk Management• Educate & train your staff
S t it & li i• Set security & usage policies
• Restrict Access during certain
times (if you have to)
• Monitor – using search & g
google alerts
Next steps…1. Educate yourself –
www.cpalearning2.com2. Create your digital footprint. Create y g p
profiles on Facebook, LinkedIn and Google.
3. Start listening. Use Google Reader or Bloglines to begin reading thoughtBloglines to begin reading thought leaders in your profession or areas of interest.
4. Continue listening. Create your Twitter4. Continue listening. Create your Twitteraccount and follow your profession and areas of interest.
5. Start sharing. Create a blog and record h hyour thoughts.
6. Share. Recognize and promote the people you find interesting.
Educate yourself
http://www.cpalearning2.com
You can…Ignore itFight it orFight it or
Harness it’s power
Third, Communicate Visually
visual communicationiis
more
effectivemore
effective
6x6x Retention90
60
70
80
40
50
60
10
20
30
0
10
Oral Visual Oral + Visual
Source: ”Presenting Effective Presentations with Visual Aids,” U.S. Department of Labor, OSHA Office of Training and Education
83%83%of learning occurs visually
Source: ”Presenting Effective Presentations with Visual Aids,” U.S. Department of Labor, OSHA Office of Training and Education
67%67%more persuasivep
Source: ”Effectiveness of Visual Language Presentations,” MacroVU, Inc., www.macrovu.com.
80%80%increase in willingness to readincrease in willingness to read
using color visuals
Vs.
Source: Ronald E. Green: “The Persuasive Properties of Color” Marketing Communications
MAP it! think plan act learnMAP it! think, plan, act, learn…
http://www.mindjet.com/cpas/mj.aspx
CPAtemplatestemplates
to help pyou with...
connect your productivity toolsconnect your productivity tools
Fourth, Learn XBRL
Transparency Now! – A Wired ManifestoN d FDIC
OregonNevada FDIC
SEC
Source: Wired magazine 17.03 March, 2009http://www.xbrl.org
XBRL is already here!• FDIC
• SEC
• Oregon
• Netherlands Australia New Zealand• Netherlands – Australia – New Zealand
• Nevada
1. I2A Insights to ActionAction
2. Social media3. Communicate visually
4. XBRL
U killUse your new skills + technologyto innovate to lead!technology…
Accounting Professional 2.01 L i & t i1. Learning & staying
on the cutting edge2 M i2. Managing my
career3 D i k3. Doing my work4. Interacting with
peers5. Becoming a leader
i fi ldin my field
Allen Blue – Linked In
Create your future!http://www bizlearning net/learningcenter/http://www.bizlearning.net/learningcenter/
http://www.bizlearning.net/learningcenter/customizedtraining/event_detail_inHouse.cfm?eventid=09IASTS
Questions?
Technology Tools for Leaders
Tom Hood, CPA.CITPCEO
Maryland Association of CPAsBusiness Learning Institute
(443) 632‐2301E mail tom@macpa orgE‐mail [email protected]
Web http://www.macpa.orgBlog http://www.cpasuccess.com
MACPA resources• CPA Spotlight, our daily blog
www.CPASuccess.com
• CPA Spotlight, our weekly podcastwww.macpa.org/podcast
• Other MACPA blogs:
• www.CPALegislativeInsider.com
• www.NewCPAs.com
• www.TCPAblog.com
• CPA Learning 2, a Web 2.0 playground by CPAs for CPAswww.CPALearning2.com
Tools• I2A – Insights to Action – a strategic thinking system
– http://www.bizlearning.net/learningcenter/customizedtraining/event_detail_inHouse.cfm?eventid=09IASTS
• CPA Vision projectCPA Vision project– http://www.cpavision.org
• Social media – How are CPAs using social mediaSocial media How are CPAs using social media– http://www.cpasuccess.com/2009/09/how‐are‐cpas‐using‐social‐media.html– Social Media Quick Start Program– http://www.bizlearning.net/learningcenter/customizedtraining/event_detail_inHouse.cfm?eventid=09SOCMED
• XBRL – http://www.xbrl.org– Blog posts from CPA Success– http://www.cpasuccess.com/2009/06/xbrl‐and‐government‐a‐marriage‐made‐in‐nevada.html
– http://www.cpasuccess.com/xbrl/
• Mindmanager CPA edition• Mindmanager CPA edition– http://www.mindjet.com/cpas/mj.aspx
CPAs and Social Media – Passing Fador Valuable Tool?or Valuable Tool?
Tom Hood, CPA.CITPCEO & Executive Director
Maryland Association of CPAshttp://www.MACPA.org
• Follow me on: Twitter: http://www.Twitter.com/tomhood LinkedIn: http://www.linkedin.com/in/tomhood Facebook: http://www facebook com/thoodcpa Facebook: http://www.facebook.com/thoodcpa Plaxo: http://tomhood.myplaxo.com Slideshare: http://www.slideshare.net/thoodcpa Youtube: http://www.youtube.com/thoodcpa Second Life avatar name: Rocky Maddaloni