LEADING FASHION RETAILERIN THE OFF-PRICE SEGMENT
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�mart Fashi� Sho�ingDNA OF KUPIVIP.RU BRAND
PRICE POSITIONINGHaute
Couture
LowPrice
FashionBasicAssortment
20%
30%
25%
25%
20% HAUTE COUTURE BRANDS:Gucci, Dolce&Gabbana, Valentino,Etro, Prada, Philipp Plein,Giorgio Armani
25% PREMIUM BRANDS:Max Mara, Baldinini, Just Cavalli, Escada, Fabi, Furla, Trussardi, Karen Millen, Michael Kors, DKNY, Canada Goose
30% MIDDLE AND MIDDLE+ BRANDS:GAS, Lacoste, Piquadro, Tommy Hilfiger, Gant, Timberland,GEOX, Love Moschino, French Connection
25% MASS MARKET BRANDS:Mango, US Polo, Mexx, Mustang, Tom Tailor, Betty Barclay,Converse, Bench, Marks&Spenser, Camper
OFFPRICE BUSINESS
Company’sfoundation
2008
Investments in the amountof $ 140,000,000
2008
Best Brand Award“Project of the Year”
2011
Office openingin Belarus
2012
Office openingin Kazakhstan
2014
Purchase of Sapato.ru(online footwear &accessories store)
2015
Opening of the first multi-brand store
2015
Топ-20on Forbes List
2015
Opening of four (4) multi-brand stores
2016
Opening of twelve (12) multi-brand stores
2017
Platform for sales of fashion clothes
KUPIVIP GROUP
ABOUT KUPIVIP GROUP
Wide variety:> 1,000 global brands - Middle plus, premium and luxury brands- Purchasing from 2,500 fashion partners worldwide- New arrivals every day
Omni-channel- Ecommerce platform- Network of offline stores - One of the leaders on the mobile (ecom) market:applications for IOS, Android and Windows 10
- Network of own pick-up points
Significant coverage of users in the CIS
- 17,000,000 registered customers- 600,000 unique website visitors per day- More than 1,000,000 mobile app installations per day- More than 350,000 social media followers
Strong famous brand.Customer loyalty- 8 years in the market- ranked 14th on Forbes list- 80% * brand awareness among women
Own warehouse and logistics- Offices in Russia, Germany, Kazakhstanand Belarus
- Warehouses in Moscow, Berlin, Saint Peters-burg, Rostov-on-Don
- Own courier service of 300 sales representatives- Delivery across Russia- Call center with more than 300 operators- Total number of KupiVip Group’s employees – 1,500 +
*aided awareness
OFFPRICE FASHION RETAIL1. THE LARGEST ONLINE STORE OF FASHION CLOTHES AND FOOTWEAR
KEY INDICATORS:• 17,000,000 registered users
• > 4,000,000 unique website users per month
• > 1,000,000 mobile app installations
• Leading types of goods:women’s / men’s / children’s clothes / accessories / cosmetics
• 250,000 new goods every day
• Audience: 90% women / 10% men
OFFPRICE FASHION RETAIL2. NETWORK OF MULTI-BRAND STORES
KEY INDICATORS:• 5 stores in Moscow
• Store space – 1,100 - 1,500 m2
• Leading types of goods:women’s / men’s / children’s clothesaccessories / cosmetics
• 5,000 – 7,500 visitors of one store per week
• Average purchase amount – 3,500 rubles
• Location in the main fashion galleries of shopping centers
• Fashion outlet of global brands
• Audience: 80% women / 20% men
OUR STORES
SM "Shuka"Shukinskaya str., bld. 42
SM "Klen"Starovatutinsky proezd, bld. 14
Neighboring stores: OPENING SOON
PICK-UP POINT • POINT OF RETURN • 1000-1500 М2
• Shopping mall “Gagarinsky”Moscow, Vavilovo str., bld. 3
• Shopping mall “Kalita”Moscow, Novoyasenevsky avenue, bld. 7
• Shopping mall «Shokolad” Reutov, 2nd km MKAD, bld. 2
• Shopping mall "Mosaika"7th Kozhukhovskaya str., bld. 9
• Shopping mall "Vodny"Golovinskoe shosse, bld. 5
CONCEPT OF STORESWindow Display
Checkout Area
CONCEPT OF STORES
PREMIUM BRANDS
CONCEPT OF STORES
Women’s Clothes
CONCEPT OF STORES
Men’s Clothes
CONCEPT OF STORES
Children’s Clothes
CONCEPT OF STORES
Footwear
CONCEPT OF STORES
Household Goods
CONCEPT OF STORES
In each store: there is a pick-up point, whereyou can try on items you ordered online
CONCEPT OF STORES
OUR CUSTOMERSWHO ARE THEY:• 80% Women
• 20% Men
INCOME:Middle and upper-middle
AGE:• 24-50 years
OCCUPATION:• 52% managers
• 11% government employees
• 11% top managers - Mad about brands- Make impulse purchases
BARGAIN HUNTER
SMART SHOPPER
ONLINE AND OFFLINE CHANNELS SYNERGY
KUPIVIP.RU BRAND AND STORE TRAFFIC• High KUPIVIP.RU brand awareness generates more than
40,000 visits per store per month
• During marketing activities store traffic increases up to 2,300 people per day
• Geography of visit of one! KUPIVIP.RU store (example of the store in Gagarinskiy Shopping Center)
KUPIVIP.RU AND STORE TRAFFIC• Up to 60% of store visitors – our online
customers
•Customers of KUPIVIP.RU online store make purchases offline three times more frequently
X 3
ONLINE AND OFFLINE CHANNELS SYNERGY
MARKETING AND STORE TRAFFIC• Marketing budget for KUPIVIP.RU brand support –
about 1 billion rubles
• Advertising campaigns focusing on KUPIVIP.RU and not on particular goods
ONLINE AND OFFLINE CHANNELS SYNERGY
MULTICHANNEL LOYALTY PROGRAMKUPIVIP BONUS• Accrual of 1 bonus ruble for each 30 rubles spent on
purchases in any KUPIVIP.RU store, on website and using our mobile app
• Possibility to pay 100% of the purchase price
EXTENDED SYSTEM OF SERVICES• Pick-up point in each store
• Possibility to return online purchases at the store
• Possibility to pay for and try on items ordered online
KUPIVIP BONUS
CONSOLIDATED ADVERTISING CAMPAIGNSFOCUSING ON KUPIVIP.RU BRAND• Store traffic increases during TV campaigns focusing
on KUPIVIP.RU brand
UNIFIED SYSTEM OF MARKETING PROMO ACTIVITIES ON OUR WEBSITE AND AT STORES• Prolongation of global promo activities only for customers
of retail stores
MULTI-CHANNEL PROMOTION OF RETAIL STORES• Separate page “Our Stores”
• Promotional banners on our website
• E-mail marketing
ONLINE AND OFFLINE CHANNELS SYNERGY
STRONG BRAND IN THE MARKET
Link to an article
Forbes
Link to an article
Kommersant
Link to an article
Cosmopolitan
Link to an article
The Village
Link to an article
Grazia
Link to an article
Teora
Link to an article
New Retail
OUR AWARDS
WE ARE IN:
MEDIA PROMOTION • Bloggers
• Posting on social media
• Traditional media
• E-mails
• Push notifications
• SMS
• Banners
• Celebrations and events
• Promo
• TV support
• Outdoor advertising
• Branding inside shopping centers
• Promoters
Bloggers
MEDIA COVERAGECOLLABORATIONWITH FASHION MAGAZINES
Thank y�!