Leading global excellence in procurement and supply
Branch Conference 2012
10th November
Welcome Back
Leading global excellence in procurement and supply
CIPS President – Mission 2012/13 CIPS Branch Chairs MeetingBirmingham 9-10th November 2012
Leading global excellence in procurement and supply
Who is Paula Gildert?
Leading global excellence in procurement and supply
• Raise Awareness& Profile of Procurement / Sourcing as a Profession
What do I want to achieve as President?
Leading global excellence in procurement and supply
• Promote & Develop our Value proposition – a new winning strategy that goes beyond savings
What do I want to achieve as President?
Leading global excellence in procurement and supply
An Example
7% 10% 9%Target 9%
Leading global excellence in procurement and supply
What does Value Beyond Savings look like?
Leading global excellence in procurement and supply
9
Leading global excellence in procurement and supply
• Building the Brand on a Global stage
• Building Global Standard
• Building a Global Network
How does CIPS make this a real possibility?
Leading global excellence in procurement and supply
Strategic Themes FY14 +
Public GoodPublic Good
Leading the Global Standard
Leading the Global Standard
Membership Transformation
Membership Transformation
Knowledge LeadershipKnowledge Leadership Global expansionGlobal expansion
Sustainable growth in Corporate CustomersSustainable growth in Corporate Customers
Leading global excellence in procurement and supply
• Global Community of over 88,000 in 150 countries• Offices in South Africa, Australia, the Middle East, the UK, and
setting up in China • Over 130,000 education assessments conducted in 2011 • 8.7 million page views of the CIPS website each year• Our PR coverage exceeds £20 million Advertising Value
Equivalent each year• Over 6,000 members a year attend our events including our
annual conferences attracting thousands of guests • Purchasing Managers’ Indices, key economic indicators used by
the Bank of England and organisations all over the world
CIPS – the vital statistics
Leading global excellence in procurement and supply
The strategic importance of the Branches
Leading global excellence in procurement and supply
Thank you
Leading global excellence in procurement and supply
Future web developments
Ben Meadows, Digital Marketing Manager, CIPS
Leading global excellence in procurement and supply
My CIPS | Member application
Communication methods
What’s the online experience like for new members? How can we portray a more professional image? Are users likely to re-visit the CIPS site after that initial visit? Can we ensure the content users view is relevant to them? What methods do we need to keep up with Technology? Are we servicing a Global audience?
Leading global excellence in procurement and supply
Revised membership application process
Membership engagement
Looked at the key customer touch points for new members Obvious need to simplify the existing membership application
process Expectation for all new members to be able to join online
regardless of country One application for all – doesn’t meet the requirements of a
Global audience
Leading global excellence in procurement and supply
Capturing customer detail
Revised Application
Identify all Global stakeholders Highlighted mandatory fields
within the application Manage geographical question
sets How can we improve current
conversion rates
Leading global excellence in procurement and supply
Capturing customer detail
Revised Application
Looked at all fields within the application
Routes to membership and question set different for international applications
How can we improve current conversion rates
Leading global excellence in procurement and supply
What’s changing
Revised Application
Application questions will be dynamically driven based on Geo-location
Only capturing key information through the journey Clear identification of steps within the journey Price of membership remains consistent through the journey In-line validation of fields Associated help text where necessary
Leading global excellence in procurement and supply
My CIPS
Leading global excellence in procurement and supply
My CIPS Following member application, first place you’re guided to What does it tell me? Does it provide any real member benefit? Would it encourage me to re-visit cips.org?
How can we provide a more personal experience? Can we learn more about our members through it? What’s the impact on the bottom line?
Leading global excellence in procurement and supply
Re-direct to the My Profile page (except on exam results day)
Add in personalisation elements
Encourage users to keep their details up to date
Re-organise layout to reduce page size
My CIPS - initial change
Leading global excellence in procurement and supply
My CIPS – what do we want to achieve Provide a full overview of membership benefits Portray professionalism Easier access to information and services Tailor content to membership types Improve community and networking opportunities Provide Tips and advice Inform members of status & renewal information Career development & job opportunities CPD tracking Event updates
Leading global excellence in procurement and supply
Pulling it together Is this what members want to see? How can we engage and get them on
board? Initially going to set up Focus groups –
difficult to find volunteers Survey then sent to 33,000 members
with two wireframe design concepts 225 participants completed full survey,
providing feedback on elements they felt worked and rationale behind their preferred concept
Leading global excellence in procurement and supply
Leading global excellence in procurement and supply
Feedback Difference in votes between the
designs was minimal All feedback was analysed with
comments / recommendations taken forward for consideration
Participants felt engaged with CIPS and excited at proposed dashboard concepts
Leading global excellence in procurement and supply
Feedback
“The background is very enticingin that you can easily get a feeling of belonging to Professional
Body even when you haven’t completed your papers”
“Well laid out with and easy to read through. Very logical with
member info at the top through to other areas of content below”
“The front screen is a dashboard. That’s great! Everything in one place, up front, with jump off points so I can navigate elsewhere”
Leading global excellence in procurement and supply
Final design
Leading global excellence in procurement and supply
Thank you
Any Questions?
Leading global excellence in procurement and supply
1. Communications
2. Branches Interactive Session
Workshops 1 & 2
Leading global excellence in procurement and supply
Break
Leading global excellence in procurement and supply
1. Branches Interactive Session
2. Communications
Workshops 1 & 2 cont’d
Leading global excellence in procurement and supply
• Summary of Workshops
• Any actions
Leading global excellence in procurement and supply
Lunch
Have a safe journey home