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Leading, Learning and Loving Your Brand
Leading, Learning and Loving Your Brand
You Have A Busy Schedule This WeekLean ManufacturingHiring the Next GenerationResearch Involving HardwoodsHuman Resource IssuesEmployee RetentionInternational SalesPromoting Our Trade to Future GenerationsPlant Tours and a Keynote from a Legend
– John Basset III 2
I had a chance to visit one your membersWOW! What an Education I Got… Thank you Howard
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Today… I am not here to tell you about woodBut I will give you my thoughts on how
you make your brand and company special
The WCMA has a lot to celebrate
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I believe in dreams…Keurig started as a dream 20 years ago
We wanted to change the coffee world one cup at a time
For WCM members…. It is never too late to dream big “If you can dream it, you can do it”- Walt Disney “Stand often in the company of dreamers for they believe you can do impossible
things”- Mary Ann Radmacher “The future belongs to those who believe in the beauty of their dreams” – Eleanor R “When I grow up, I want to be a country western star”- Dolly Parton “Go confidently in the direction of your dreams and live the life you imagined”-HT You won’t do it alone… you will need to lead and inspire others to be the best that
they can be… you will not be judged by how many mountains you climbed but by how many you brought with you
“ A great leader does not build the business, a great leader builds an organization for it is the organization that builds the business”
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CS 74 Ventures LLC Commit at least 50% of profits to charity/social/sustainable causes Founder/lead investor in more than 25 different start-ups www.groundsandhoundscoffee.com- Give 20% of profit $ to local no-kill pet shelters www.tigerlight.net- Non-lethal defense weapon that is much safer than tasers www.cranskstopper.com – Lacrosse net backstop for home and team use www.greatcigarprices.com – Web based cigar company www.fightingtogive.com- Book about friend with ALS- 100% of proceeds to ALS www.threedaysofhamlet.com- Produced award winning movie 100% to veterans www.sertintyone.com –What we believe is the “Holy Grail” of data security www.snakebiteusa.com- Alcoholic beverage: half lager/half hard cider www.bluetriangletech.com – Measures the speed of every page on website & $ lost www.vennli.com South Bend based proprietary strategic planning tool www.chiefofstaff.com NY based real time reporting tool for CEOs www.globaloakcm.com South Carolina based international investment fund9
A lot has changed since I went to school at ND 46 years ago We used rotary phones, typewriters, white-out, listened to 8-track tapes A lap-top used to be something only derived from sitting down The cloud used to be a white puffy thing in the sky A megabyte is something a Great Dane might take out of you Google was a 1 followed by 100 zeroes A cell phone used to be something only convicts used A microwave is what you saw from the Indiana Dunes shore A tweet was something an excited bird did An Apple was something you gave to the teacher A keyboard was found only on an organ or piano A flat screen used to keep mosquitoes out Amazon was a river Snap chat used to be a quick conversation Yelp was something a dog did when you pulled its tail
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These are changing times
“If you don’t like change, you are going to love irrelevancy even less” Keurig changed the coffee consumer brewing habits of many Lap-tops changed how we work Smart phones changed how we stay connected Facebook/Twitter/Snap Chat/Instagram changed how we communicate NetFlix changed how we watch movies and favorite shows TIVO changed our viewing habits UBER has shattered the taxi industry AirBNB is impacting the hotel industry Amazon.com has dramatically affected retailing Under Armour has revolutionized apparel You don’t build wood made products the same way you did even 10 years ago SAP CEO- ”I.T. used to support the business… today I.T. is the business”
To Succeed… You Must not Just Deal with ChangeYou Must Create it!!!
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2005
2013
Profound changes are empowering people at an unprecedented scale… You must invest in Technology
An emerging middle class growing to 5
billionwill strain already
diminishing resources
More mobile devices
than people will require fresh
thinking designed for an “always-on” world
Data doubling every 18 months
will create new opportunities and
risks for value creation
15 billion Web-enabled devices
by 2017will create a universe
of intelligence everywhere
1 billion peoplein social
networks will rewire business
and personal boundaries
Innovation in Technology
Under Armour has invested $710M in 3 appsHealth apps and gadgets projected $120 B by 2020MapMyFitness; MyFitnessPal; Endomondo
Innovation Is Acting on the Obvious
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They Did Not React or Create Change
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What does it take to not just stay on topbut to lengthen the lead?
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Bad Business Decisions… Occur due to resistance to change or ignoring the data
11 Rules That Have Helped Me as an Entrepreneur
Fill a Need or Create a Want at a value level people appreciate Talk to Consumers… do they really want what you have? Where do you want the idea to be in 5 years- plan for it Build a team with different strengths to get the job done Make every day like it’s the day before vacation day Assume it will take twice as long and twice as much $ to succeed Attract people who believe what you believe: reward them well Integrity maintained is invaluable- once lost it is irretrievable Constantly evaluate your plan- listen to your customers Anger is what gets most people in trouble: pride keeps them there Create a company and a brand that attract people who trust you
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Just Because You Can Invent SomethingDoesn’t Mean People Want it
Good Idea Bad Idea
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“Leadership and Learning Are Indispensable to Each Other”-JFK
Great leaders are those who inspire us…
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This is my kind of leader…
http://www.youtube.com/watch?v=r8ATOARgLO8
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The key to being a great leader… one word
http://www.youtube.com/watch?v=ocSw1m30UBI
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And it all starts with why… Simon Sinek… The Golden Circle… I hope you watched it Based on how the human brain actually makes decisions, people don’t buy
what you are selling but why… what you believe… what is your cause He uses examples of Apple Computer, Martin Luther King Jr. and the
Wright Brothers Why were they successful? How did they fulfill their dreams? The great leaders all act think and communicate in the exact same way
and it is the opposite of the rest of us… they start with “why”– We all need to find our “why” and start with why– https://www.youtube.com/watch?v=mqZyg2XAmDk
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What do you think is the #1 reason thatmost new business ventures fail?
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They didn’t sell enough!!!
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Leaders are Problem Solversand Change Leaders!!!!
“A pessimist sees the problems in every opportunity. The optimist sees the opportunity in every problem.”
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“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” ―
Albert Einstein
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To excel in today’s changing world, be open to new thinking!
Two New Platforms to Help You Develop and Track Your Strategic Plans
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33 © 2015 VENNLI, INC.
When you trying to develop plans and track them… Do you often feel like this?
34 © 2015 VENNLI, INC.
…to win in the Customer Choice
“I need my morning coffee!When deciding to where to go, the following factors are
important to me…”
Drive-through option
Lively atmosphere
Also sell hot breakfast food
options
Proximity to my home or work
Low price
Freshly brewed
35 © 2015 VENNLI, INC.
Businesses Need to Grow
• Sales and revenue• Marketing ROI• Customer retention• Market introduction• Innovation
36 © 2015 VENNLI, INC.
VENNLI IS THE PLATFORM TO
CREATE AND EXECUTE GROWTH STRATEGY
36 © 2015 VENNLI, INC.
37 © 2015 VENNLI, INC.
Vennli Growth Case
CUSTOMERSEGMENT
COMPETING OFFERINGS
YOUROFFERING
vLens
38 © 2015 VENNLI, INC.
vLens
Customer’sneeds and wants
Customer perception of your
company’s offerings
Customer perception of your competitor’s
offerings
Why Your CustomersCHOOSE YOU
39 © 2015 VENNLI, INC.
Growth Strategy
Build & Defend
Correct & Innovate
Differentiate & Maintain
Neutralize
Build & Defend
Exploit
Stop, Reduce, or Reveal
Stop, Reduce, or Reveal
Are You Managing Your Strategic Plan?
The vast majority of CEOs around the world are unsuccessful with strategic plan implementation*
That’s why we created Chiefofstaff.com®
Effective management of your strategic plan is vitally important if you’re going to be ableto leapfrog the competition
What has your experience been?
* “Why Strategy Execution Unravels—and What to Do About It” Harvard Business Review, March 2015
Strategic Plan Management™ [SPM] comes alive with Chiefofstaff.com®
Complexity: We quickly unite multifaceted organizations with a common platform and structure.
Communication: We make strategic plans visible and transparent to all with real time cloud updates.
Engagement: We create transparency and strengthen employee engagement.
Accountability: We change the way your executives work; thereby creating a culture of accountability.
What “Drives” Your Strategic Plan?
chiefofstaff.com creates a hierarchy of Strategic Plan drivers
layered by organization level
Missouri River Industries
Strategic Development Marketing Human Resources Finance
Investment Management
Reporting and Control
Accounts Payable General Ledger
Month-end Close Project Reconciliation
Payroll Management Reporting
Procurement ▪Training ▪Systems
BudgetingLegal ▪
Governance ▪ Risk Management
Financial Analysis
IT Products
OrganizationLevel
2nd LevelDriver
3rd LevelDriver
Subdriver
1st LevelDriver
Access from Home Page to: Plan Drivers and Priorities
Past year plans Subsidiary
Organizations
Plan initiatives are contained in
“Subdrivers”Definition and
current status Integrates with all your existing planning tools
03/15/2015
Period: 07/01/2014 – 03/15/2015
Hyperlinks from Subdriver Notes
take you directly to your current planning and
performance data
Intuitive Heat Maps offer instant, up-to-date view of performance vs. plan by Driver or
Priority
Instantly view
Priority performance vs. plan across all levels of your organization
[No Competition in this Space]
chiefofstaff.com®
Chiefofstaff.com is the Only Commercially
Available Strategic Plan Management System Designed for C-Suite
Leaders of Large, Complex Organizations
Competing products are well-suited to small
organizations, but their focus is on development of
the plan with some implementation later
For Further Information Dan Farrell- Chief Operating Officer at Vennli
– [email protected] Larry Sullivan, Chairman of chiefofstaff.com
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This Country Star Said it Best About “Problems”
“To enjoy the beauty of a rainbow, sometimes you have to put up with a little bit of rain”
In business…It’s how you deal with problems that defines you50
The road to success is rarely smoothly paved…
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Joe Girard
• Born into poverty in Detroit• Father beat him regularly• Shined shoes in bars at age 9• Paper route at age 11• Kicked out of high school• Arrested for breaking and entering at age 16• Kicked out of the Army• Almost declared bankruptcy- owed $60k• Couldn’t feed his family at age 35• Became car salesman- fired after two months• Convinced Chevy dealer to hire him
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Joe Girard
• Totally turned his life around…• Became #1 big ticket sales person ever!!!*• Sold 13,001 cars… one at a time from dealership• Averaged 6 car sales a day; 18 in one day• He redefined customer intimacy• Maintained meticulous records of all prospects• Each prospect customer received at least 12 cards
from him a year… usually more* Source- Guinness Book of Records
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Anybody recognize this man…
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Bill Mc Dermott- CEO SAP
From blue collar community on Long Island Like Joe Girard, found his passion through selling Started at Xerox as a sales person and rose to become the youngest
executive ever at Xerox Moved to SAP, became CEO 5/21/15 “I.T. used to support the business… today I.T. is the business” “Simply everything so we can do anything” He wrote a book… you should read it
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I believe there are three kinds of people in this world…
• People Who Make Things Happen
• People Who Watch Things Happen
• … and People Who Wonder What Happened!
• In the business world today, “leaders” have to make things happen
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This Great Leader Said it Well…
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It is important to have rules or principles by which you intend to live your life and lead your team
Lou Holtz had three rules he wanted his players to live by “Do the right thing” “Be the best you can be at whatever you do” “Show people you care”
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I found this book a few years ago All of you are here in 2016 at WCMA with a desire to live your dream I have a question for you… where do you want to be in 5 years? I have brought 5 copies … we will draw names for copies
It is never too late to become the son you want to be, the sister you want to be… to be the leader you want to be… 59
Top 10 Tips On How You Can Change the Worldfrom a Very Credible Source… Admiral McRaven
https://www.youtube.com/watch?v=pxBQLFLei70
In closing… live your dream! Confucius said: “Choose a career you love and you will
never have to work a day in your life” “The secret to happiness in life is to find something you
love to do and then find someone who is willing to pay you to do it”
Pursue what you love… and the happiness will follow… Give back along the way- whatever you give you will get
back twice in return… “it is impossible to sprinkle some happiness on others and not get some on yourself”
And find a way to serve your country… the blanket of freedom we enjoy today has been provided by those who have been willing to serve
Never forget our vets… all gave some… some gave all 61
WCMA LeadersDare Mighty Things… You can and will change the world
62Leading, Learning, Loving
