LeadLife Solutions

Combining Lead Management Expertise & Marketing Automation Technology to Increase Sales Opportunities

      Brawn + Brains

Marketing Automation Technology Powered by Experts

What is Lead Management?

Email, Adwords, Banners, Webinars, Offline Events

Inquires/Suspects

Conversions

Sales Ready Leads

Qualified Opportunities

Closed Sales

Sales

Nurture

NurtureMarketing

Sales

Lead Management provides a flow between marketing and

sales so that your company can maximize revenue by

increasing the number of sales ready leads.

Marketing Automation Technology allows marketers to

automatically track, score, prioritize and nurture leads.

Lead Nurturing is staying top of mind with relevant email

content. Once prospects are ready to buy, your company’s expertise will be top of mind.

What is Lead Management?

› One component of a lead management program is the software. Marketing Automation technology helps automate the tracking, scoring and nurturing of prospects.

› Develop a lead management process to align your sales and marketing teams. Define a common “sales ready lead” criteria for the best quality leads.

› Segment your leads and/or set up lead scoring criteria to better qualify sales opportunities. Send qualified lead data to sales teams in real time using sales rep alerts.

› Build automated nurturing campaigns with targeted content that drives your prospects through the sales cycle.

› Integrate with your CRM system to flow leads to sales and track campaign performance/ROI.

Spreadsheets / CRM Database

Generate & Qualify Leads??

Banner ads

Events

Website

Email

Existing Lists

Basic Lead Management Process

› Existing legacy lead management process• For every 100 raw leads, only 4 to 7 are ready to buy.• Sales teams are spending 20% of their time generating

leads, not selling.• 80% of leads that are generated by marketing are not followed

up with.

› New lead management process combined with technology• Best-in-class companies using marketing automation experience

a 107% better lead conversion rate.• 44% of marketing automation users said that a lack of defined lead

management process was their main obstacle to success. • 416% increase in closed deals

– $570,000 in more revenue (based on an average selling price of $150,000)

*Statistics provided by: Meclabs, CSO Insights, Marketingprofs, SiriusDecisions, Aberdeen

•Capture and score all leads•View all leads on one dashboard

•Track ROI for each campaign

Promote leads to Sales

Nurture leads with e-

newsletters, drip marketing

Banner ads

Events

Website

Email

Existing Lists

Lead Process with Scoring & Nurturing

Bottom Line Results

Increased revenue by 150%

Increase in qualified leads by 78%

Decrease in sales cycle from months to weeks

Increase first call contact success rate by 85%

Decrease in cost of sales by 10%

Improved conversion rates up to 3x

60 day ROI

LeadLife customers have found:

Contact LeadLife

Interested in learning more?

Contact us to Schedule a Demo

www.LeadLife.com

1.800.680.6292

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