League/LSCIIA Update

Wednesday, September 15, 2010

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Contents• Top LSC’s• Credit Union Agreement Status• League Spot Light• What’s New

– 2010 GM Private Offer

• Updates– Sprint

– Shop America

– DIRECTV

– Allied Van Lines

– FTD

• 2010 LSC Communication Schedule

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Top LSC’s January – August 2010

Auto Sales Sprint Supporting Credit Unions

Texas 14,683 Illinois 51

Florida/Alabama 6,009 Pennsylvania 51

Pennsylvania 4,174 California/Nevada 36

California/Nevada 4,038 Tennessee 32

New York 3,510 New Jersey 26

Over 441credit unions added this year!

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Agreement StatusFollow Up With Your Credit Unions!

Program (Thru 8/15/10) Big Ticket Sprint Member Rewards

Sign-Up Level 1,880 N/A 1,867

Endorsement Level 435 1,003 366

Total Supporting CU’s 2,315 1,003 2,233

• Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html

• Help make sure your Big Ticket endorsing credit unions are paid by

reminding them to:• Provide a copy of their Quarterly Newsletter articles • Insure the new trademarked IIA web banner is prominently displayed

on their CU home page• Materials can be sent via e-mail to InvestInAmerica@CUcorp.com

• It’s not too late for credit unions to send in agreements to qualify for 4th quarter payouts. Agreements are due by 10/31• Agreements available at:

http://www.lovemycreditunion.org/Invest_in_America_Contracts_487.html

League Spotlight

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Virginia Credit Union Leaguehttp://www.vacul.org/products_services/invest_in_america.php

The Virginia Credit Union League created a separate IIA page under their products and services section.

Following the GM Private Offer webinar on 9/10/10, the league immediately added information provided by IIA to their web site and notified their credit unions.

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What’s NewGM Private Offer

Overview

• Year-end marketing campaign to drive auto loan growth!

• Available to Invest in America credit unions that agree to participate and meet marketing requirements

• Offer is in addition to existing GM credit union member discount and other GM public offers

Details

• Private offer timing: 11/2/10 – 1/3/11

• Private offer incentive in excess of $750

• Available to targeted credit union members only– Identify members in-market for a new auto– Credit unions have complete flexibility on modeling their member data

• Credit unions must send a direct mail/e-mail piece to targeted members to inform them of the offer and to provide their unique program code

• To take full advantage of the offer, credit union members will need to provide dealership personnel with two codes:

– The standard GM credit union member discount authorization code for GM Preferred Pricing– The unique private offer program code which will be pre-printed on the direct mail/email piece

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What’s NewGM Private Offer

Eligible 2010/2011 Model Year vehicles:

Program Benefits

• Member receives incremental benefits because they are a member of your credit union

• Member saves even more with low credit union rates

• Targeted approach to drive auto loan growth

Invest in America Support

• Direct mail creative elements

• Website banners for linking to the GM credit union member discount save page

• Modeling/targeting criteria suggestions

• Phone and email support, plus assistance from your Invest in America business consultant and league

• For complete details click here or visit http://www.lovemycreditunion.org/GM_Private_Offer_619.html

Chevrolet Silverado Chevrolet Impala Chevrolet Avalanche

Chevrolet HHR GMC Sierra Buick Lucerne

GM Private Offer Timeline

Date Task Credit Union Action

9/10-30 Participation Acknowledgement Contact appropriate IIA National Business Consultant or e-mail InvestInAmerica@cucorp.com

9/24 Creative Provided Direct mail/e-mail templates and creative elements available online to credit unions

10/1 Program Codes Provided Last day for mail counts to be provided to IIA

10/15 Custom Material Approved Last day for credit union to submit non-template materials for approval

11/2 Mail Drop Send direct mail/e-mail piece to members

11/19 & 12/15

Recommended Follow-up Dates Send reminder e-mails to members

1/3/11 Program Concludes Discontinue marketing efforts, dispose of related marketing materials and program codes

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Updates

Gear up for the 2010/2011 Contract Year• The Sprint contract year runs from October 1, 2010 through September 30, 2011

• Newly enrolled credit unions must include an insert in their January mailing to be eligible to earn 75% of their marketing incentive

• The deadline to order inserts for the January statement is December 1, 2010

4 simple yearly marketing requirements:• Continuously display lobby materials• Place two Sprint articles per year in credit union newsletters• Include inserts for entire membership in at least one quarterly mailing• Continuously display correct Sprint web banner link on credit union web site

Credit union members have saved over $63 million• Are your credit unions providing this discount to their members?

• Reach out to your credit unions supporting other IIA programs but not Sprint and make sure they are aware of this tremendous opportunity

• Act now so they can earn 75% of their marketing incentive next year

Samsung Epic™ 4G

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Updates

• Shop America On-line Mall Opened in June!• Over 16,000 members visited Shop America• 5,000 members created an account• Most popular stores to date include:

• It’s as easy as:– Click – The Shop America logo from www.LoveMyCreditUnion.org– Shop – Over 1,200 popular on-line merchants– Save – With daily specials plus earn cash back

• Details at: http://www.lovemycreditunion.org/Invest_in_America_ShopAmerica_600.html

• Marketing Materials at: http://www.lovemycreditunion.org/ShopAmerica_Marketing_Materials_588.html 

•Apple •Target •Walmart

•Kohl’s •Overstock.com •E-bay

E-blast scheduled for week of 9/27

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• New subscribers - order DIRECTV’s NFL Sunday Ticket™ and Premier Package - save almost $300 and get:

– Over 200 games a season, up to 14 games per week

– Games in crystal clear HD

– Up to 8 games on 1 screen

– Replays of entire games in 30 minutes

– Catch every play inside the 20 with the RED ZONE Channel

– Get 5 Months Free of DIRECTV’s Premier Package when you purchase the NFL Sunday Ticket ($54.99/mo. for 5 mos.) 285+ Channels AND all of your favorite Premium movie channels (HBO, Starz, SHOWTIME, Cinemax, DIRECTVs Sportspack)

– NFL Sunday Ticket offer ends October 6, so reach out to your credit unions now!

• PLUS with every new subscription, Invest in America donates $10 to the Children’s Miracle Network, and members receive an additional $15 deposit in their Credit Union Account.

• For complete details visit: http://www.lovemycreditunion.org/Invest_in_America_DIRECTV_567.html

Updates

E-blast scheduled for week of 10/4

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• $15 discount on each item ordered:

• Members encouraged to use their credit union credit/debit card

• For complete details visit http://www.lovemycreditunion.org/FTDs_Credit_Union_Member_Discount_384.html

- Flowers - Gift baskets

- Plants- Chocolates

- Spa certificates and more

Updates

E-blast scheduled for week of 9/20

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Future League Communications• League Conference Calls will be held the 1st month of each quarter on

Wednesday’s at 3pm EST*– October 13

• Access Information• Toll free: +1 (866) 816-1627

• Conference ID: 1177265367

• Monthly updates via PowerPoint Presentation will be emailed on:– November 17

– December 15 *Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards

New Access

Instructions