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Lean Marketing - Startup Marketing with Lean Startup Tactics

Date post: 07-Apr-2017
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Copyright © 2014 Sales Protocol International All rights reserved. Lean & Mean Marketing Innovation Catalyst Seminar Series, Lean Start-up Business Tactics!
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Page 1: Lean Marketing - Startup Marketing with Lean Startup Tactics

Copyright © 2014Sales Protocol International

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Lean & Mean Marketing

Innovation Catalyst Seminar Series, Lean Start-up Business Tactics!

Page 2: Lean Marketing - Startup Marketing with Lean Startup Tactics

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@UNHInnovation @SalesProtocol @UNHPaulCollege

#IbelieveinUNH

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Lean & Mean Marketing

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Rule # 1: Understand the Terrain

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 Crossing the Chasm, Geoffrey Moore

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Rule # 2: Plan, Plan, Plan for the unexpected

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• 1st Get it on paper • Review with Advisory Board• Share with early adopters• Contracts with teeth • Alpha, Beta, OEM Model

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How?

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• Vertical Niche Markets• Killer App• Whole Product• First Mover Advantage• Defacto Standard• Strong Reference Base

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Crossing the Chasm….How?

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• Vertical Niche Markets• Killer App• Whole Product• First Mover Advantage• Defacto Standard• Strong Reference Base

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Value Proposition

• “About” your organization• Facts & Stats• Targeted Story

What’s your secret sauce?

“Why should I buy from you?”

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What’s Your Campaign?

• Vertical Markets• Horizontal Roles• Application Specific• Demographic• Professional Groups• Consortiums

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Value Driven Campaigns

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Rule # 3: Pick your Team

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Rule # 4: Iterative Approach

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Continuous Improvement

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Rule # 5: Bring the Right Tools

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• Foundation: Cloud Based CRM• Catch: Value Proposition• Inbound: SEO• Outbound: Social Media, Sales• Develop: Thought Leadership• Establish: Brand

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Alexander Osterwalder & Yves Pigneur

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Get out of the House & Talk to Dr. Evil!

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Rule # 1: Understand the TerrainRule # 2: Plan, Plan, Plan Rule # 3: Pick Your TeamRule # 4: Iterative Approach Rule # 5: Bring the Right Tools

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Lean & Mean Marketing

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CATHERINE B. BLAKE, PRESIDENT

580 BAY ROADDURHAM, NEW HAMPSHIRE

03824 603 828 7312

[email protected]


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