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C O N F I D E N T I A L David Slocombe Lean Methodologies
C O N F I D E N T I A L
David Slocombe
Lean Methodologies
C O N F I D E N T I A L
Blue Ocean Strategy
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C O N F I D E N T I A L
Business Model Canvas
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Lean Startup Canvas
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C O N F I D E N T I A L
team retweet
C O N F I D E N T I A L
Customers
want a deal Articulate the
value for the
customer
team retweet
“ a service where the more a deal
gets shared on social networks the
greater the discount”
C O N F I D E N T I A L
Customers
want a deal
Customer not
benefiting
from economy
of scale
Define the
problem you are
solving
team retweet
C O N F I D E N T I A L
Customers
want a deal
Customer not
benefiting
from economy
of scale
Discounts
that increase
the more you
share
Summarise your
solution
team retweet
C O N F I D E N T I A L
Customers
want a deal
Customer not
benefiting
from economy
of scale
Discounts
that increase
the more you
share
Supply of
products
team retweet
Define your
Minimum
Viable
Product
C O N F I D E N T I A L
What is an MVP?
“The minimum amount of effort you have
to do to complete exactly one turn of the
Build-Measure-Learn feedback loop.”
- Eric Ries
“ A product with the fewest number of
Features needed to achieve a specific
Objective, and users are willing to “pay”
For”
Not: MVP ≠ a functioning product
MVP = Experiment
(Think: Minimum Viable Experiment)
Goal
• Maximum validated learning with:
• minimum effort.
• Minimum opportunity cost.
• Rapid testing and iteration.
..completing 1 loop with minimum effort
C O N F I D E N T I A L
Validation through prototyping and customer insight
Customer Interview:
they had this problem OR they don’t have this problem < simple!
Where? Get out of the building! on the street, in a cafe, phone call
Concierge prototype:
• Landing pages
• Phone calls
• Tweeting
• Acting!
C O N F I D E N T I A L
Customers
want a deal
Customer not
benefiting
from economy
of scale
Discounts
that increase
the more you
share
Supply of
products
We can get
product to
sell
Of all your
assumptions which
is the one that
without it nothing
would work
C O N F I D E N T I A L
Customers
want a deal
Customer not
benefiting
from economy
of scale
Discounts
that increase
the more you
share
Supply of
products
We can get
product to
sell
Supplier
interview
Choose the most
suitable method
to explore the
idea
C O N F I D E N T I A L
Customers
want a deal
Customer
not
benefiting
from
economy of
scale Discounts
that increase
the more you
share
Supply of
products
We can get
product to
sell
Supplier
interview
Get some
wine to
discount
Choose a success
criteria that will
validate or
invalidate your
riskiest assumption
C O N F I D E N T I A L
Customers
want a deal
Customer
not
benefiting
from
economy of
scale Discounts
that increase
the more you
share
Supply of
products
We can get
product to
sell
Supplier
interview
Get some
wine to
discount
no chance. i don’t
want to devalue
our luxury wine
brand
I’d like to promote
your products.
C O N F I D E N T I A L
Customers
want a deal
Customer not
benefiting
from economy
of scale
Discounts
that increase
the more you
share
Supply of
products
We can get
product to
sell
Supplier
interview
We can get
product to
sell
Supplier
interview
Get some
wine to
discount
Event
organisers
Want to
sell tickets
have
unsold
tickets
Discounts
that increase
the more you
share
Get tickets to
sell
Customer segment
pivot
From wine distributor
to event organisers
C O N F I D E N T I A L
Takeaways from the experience
Working “lean” is addictive – always look for the more minimum
MVP in everything we do
Learning not to “fall in love” but discovering the right solution to
a problem is far more valuable (guilty!)
Getting out of the building is less scary than it sounds
Rigorous focus on delivering value
Validated learning from failed or successful MVP’s is a valuable
currency for any business
•
C O N F I D E N T I A L
Find out more
Go to:
www.leanstartupmachine.com
http://startupweekend.org/
www.seedcamp.org
Visit:
http://www.techhub.com/
http://www.campuslondon.com/
Read:
The Lean Startup – Eric Ries
Watch:
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2329
